newsXpress members have been ordering up big for Christmas 2015 with plenty of our preferred suppliers offering access to wonderful Christmas ornaments, homewares and gifts. From the Sydney Gift Fair to private showroom visits to one on meetings, newsXpress members have excellent buying opportunities.
Included in the opportunities is items for which newsXpress will have exclusive access for there newsagency channel. The result is plenty of excitement for Christmas 2015!
Many newsXpress stores are running Boxing day sales starting today. Each will set their own price based on stock holdings and local factors.
In o8ur corporate stores we are kicking off with 50% off all Christmas products.
Our newsXpress exclusive collateral is simple, effective and branded. It helps members signpost their sale. This poster is one of a range of options provided to our members.
Consistency in collateral is important if you want to make a noticeable statement in your business at such a busy time.
newsXpress members are ready for Boxing day with terrific collateral including this poster heralding the big sale which starts December 26.
This collateral and other related collateral for the biggest sale event of the year is part of the newsXpress support marketing kit designed to help newsXpress members attract more shoppers and drive in-store engagement.
It’s a newsXpress difference.
Like all newsXpress marketing and product initiatives – participation is not mandatory.
Happy selling!
Thanks to smart fillable PDFs, newsXpress members are able promote Christmas products as part of a co-ordinated and professional Christmas campaign that connects social media marketing through to in-store activity … all with a consistent collateral message that drives shopper awareness. The image shows one item of a considerable digital collateral pack.
newsXpress members with this EXCLUSIVE Christmas tree from our friends at Hallmark are loving the traffic it is generating and the thrill expressed by kids especially as the music plays and the snowmen lights light up. It’s a lot of fun.
As part of a broader engaged Christmas strategy in newsXpress stores, this is a terrific winner from Hallmark in the US through hallmark Australia. That it is exclusive to newsXpress is a valuable bonus.
Christmas is a terrific time of the year.
newsXpress members are loving the fun and hip Christmas collateral developed exclusive by our marketing team for members and that it visually connects with the Christmas collateral from Hallmark.
Offered in a variety of sizes and formats, the newsXpress Christmas collateral helps members signpost Christmas and through this attract shoppers.
This exclusive to newsXpress Christmas flyer is driving shoppers into newsXpress stores seeking out the fun products for Kris Kringle gifts, office parties and as stocking stuffers.
These excellent lines are working well for newsXpress members thanks to exclusive and professional marketing materials that leverage quality products with newsXpress branded collateral.
newsXpress is supporting multiple marketing initiatives this Christmas.
This retro TV with a Christmas music box playing is driving excellent traffic. newsXpress was onto the opportunity early for members and this made it available for members early in 2014 as they planned their in-store Christmas stories.
While expensive, the TV is delivering excellent results for the stores using it as a Christmas centrepiece.
The Disney Frozen products newsXpress members have access to from seven suppliers is proving to be a hit this Christmas. Sales are excellent and shopper traffic up thanks to the wide range of Frozen products our members are accessing from toys to cards to music to costumes.
The photo shows the excellent hallmark floor display unit that newsXpress members are using to drive traffic. It is working very well as achieving this. Complimenting this with other Frozen product helps drive incremental value from the attracted Frozen shopper.
Brands work!!
newsXpress members with the exclusive Christmas in-store theatre display from Hallmark are loving the shopper interaction with the sound and light show. Many members are using it as an attraction for shoppers at night time.
The Christmas songs and wide variety of light shows and making this display a must see in participating newsXpress locations.
This is another exclusive to newsXpress success story.
newsXpress Eli Waters has a terrific Christmas gift packaging display behind the counter using newsXpress Christmas collateral and supporting some excellent gift packaging options for shoppers to consider on impulse purchases. newsXpress members are loving Christmas 2014 and the many promotional options they have.
Many newsXpress members have an exclusive six foot high light and sound show on display for Christmas thanks to a special import opportunity snapped up by newsXpress.
Playing Christmas songs and displaying coloured lights in sync this display is proving to be an excellent traffic generator for newsXpress member businesses.
There is nothing like this in any retail store in Australia … it’s another newsXpress difference.
The Christmas display was imported in partnership with Hallmark Cards following a study tour to the US earlier this year.
newsXpress newsagency marketing group members have access to a vast array of Christmas decoration and ornament choices thanks to engaged preferred suppliers.
Included in the mix is a wonderful selection of natural wood decorations that shoppers are loving this Christwas season.
From religious to secular, we have decorations in this wood range to sit any shopper.
The newsXpress Christmas catalogue packed with member selected products and priced to entice new shoppers is at the printers and heading for distribution.
We’re set for another terrific Christmas at newsXpress.
The finishing touches are being made to the EXCLUSIVE Christmas catalogue for newsXpress members. Promoting a range of exclusive lines at attention-grabbing price points, this newsXpress branded catalogue has a terrific wow factor and is set to drive traffic for newsXpress members.
newsXpress stores across Australia are actively promoting the FREE Christmas Tin on offer with the Christmas themed issue of Better Homes and Gardens magazine.
With prime location displays, promotion at the counter and promotion with newspapers, newsXpress members are embracing the opportunity to be part of such a high-profile and customer friendly giveaway.
The photo shows one of the display at newsXpress Highlands Marketplace near Bowral in NSW. Well done team on such a terrific display!
Better Homes and Gardens is from our friends at Pacific Magazines.
newsXpress members are loving the Christmas collateral for use in promoting the season in-store. members of the newsagency marketing group are already using the collateral to promote with Christmas displays up in store:
Get an early start on Christmas 2014 with the Christmas-themed Better Homes and Gardens magazine out now and at newsXpress stores right across Australia.
Better Homes and Gardens is a favourite magazine with Australians – for its Aussie recipes, DIY tips and perfect garden suggestions.
People purchasing the Christmas-themed Better Homes and Gardens also get a free cookbook and a Christmas tin. Free gifts!
newsXpress is a newsagency marketing group in Australia for proactive newsagents who want to grow their businesses.
In 2011 newsXpress drove sell-out success with the Melting Snowman for Christmas. This year, it’s back and again we expect our newsagency marketing group members to drive excellent outcomes for the product – showing off the newsXpress difference in sales and product engagement. Our success with this product is an excellent example of our difference – not only do we buy well but we share insights and experiences that help members bank more margin dollars sooner.