Category: Calendars

newsXpress earlier this week was the first retailer in Australia to offer the 2013 One Direction calendar for pre-order. This first mover advantage opportunity came the way of newsXpress given our extraordinary success with calendars and our experience and success with calendar pre sales in the part – Michael Jackson and the Royal Wedding.

newsXpress members can tap into the certainty of the purchase with part or full payment up front, driving return traffic from each shopper and excellent word of mouth support among One Direction fans.

The 2013 One Direction calendar preorder form is another example of newsXpress proactively engaging with popular culture – to make the most for our members.

Some newsXpress members have already reported terrific sales success with this newsXpress exclusive initiative.

newsXpress Sunbury Square is offering an excellent range of 2012 calendars with this best-practice display in-store.  Click on the image to see the detail of some of the range.

Catering for a broad range of interests, the calendar range makes newsXpress Sunbury Square the go to place for calendars in Sunbury Square.  Refreshed and reorganised each day, this display not only reflects brilliant retailing on the part of the newsXpress Sunbury Square team it also represents the wonderful range of calendars available from newsXpress preferred suppliers.

As a group we are looking forward to a wonderful calendar season.  We have access to terrific products backed by excellent collateral and marketing strategies.

newsXpress Leongatha has a terrific range of 2012 calendars out on show and sales are already strong.  These excellent retailers are enjoying terrific success thanks to excellent positioning in-store of a great range of calendars on offer.

Capped with newsXpress exclusive collateral, there is no mistaking the calendar department at newsXpress Leongatha.

Calendars are an important part of the overall newsXpress offer.  Preferred supplier deals help newsXpress members buy competitively.  Our marketing and retail strategies turn good buying into excellent profit.

newsXpress Forest Hill (VIC) is seeing excellent calendar sales from its wide range of calendars in the 2011 range.  The range has been carefully laid out by category and segment and is serviced at least once a day.  The team is careful to not overload pockets – to help ensure a good shopping experience for customers.

Calendars, located in a high trafffic position and well laid our will sell well … as newsXpress Forest Hill has found over the years.

The team at newsXpress Castle Towers has put together an excellent calendar outpost for the 2011 calendar season.  Featuring calendars from newsXpress preferred suppliers, this well laid out high traffic location outpost is sure to be a hit with shoppers visiting the Castle Towers shopping centre.

The newsXpress merchandise team helps members with calendar buying and layout advice to ensure that the full potential for the season is achieved.

newsXpress Robina has a calendar outpost out the front of the store promoting the newsXpress range of calendars.  Sourced through newsXpress preferred supplier relationships, these excellent margin calendars are already selling well thanks to a good display in a good traffic location.

newsXpress Knox is having good success with calendars this year.  It is the store’s first year in this space since they opened a week before Christmas last year, too late for the pre Christmas calendar sales.

The stand in prime position on the dance floor is being replenished weekly as the Knox team develops an understanding of the different categories which appeal to shoppers in the Knox City Shopping Centre.

newsXpress Knox is following the newsXpress policy of not discounting calendars until after January 1.

newsXpress Beechworth has an excellent 2011 calendar range on display in-store.

Supported with the exclusive newsXpress calendar collateral above the displays, the range is professionally presented and driving good business as a result.

The broad range of calendar titles on show at newsXpress Beechworth reflects the newsXpress approach to calendars of serving the special interests of your customers as reflected in your magazine range.  This is where the newsXpress category knowledge is helping our members extract maximum value from the calendar opportunity.

newsXpress Sunbury Square is already enjoying terrific success with their 2011 calendar range.  As one of the owners, Brendan Mason, commented last week: This is about 2/3 of our brown trout range. They were selling as we put them out and are attracting a lot of attention. A comprehensive range of dog and cat breeds works for us each year.  Kudos to everyone at newsXpress Sunbury Square in creating such a strong statement around the 2011 calendar offer.

newsXpress identified calendars as a key category right when the newsagency marketing group started. Smart members actively engage with the category from around now until well into the New Year.  We help members make the most of the category with buying guidance, exclusive terms and in-store marketing support.