Art | newsXpress Blog

Educational Colours Paint Sells up A Storm!

This stand of paints of all colours and a variety of types is proving to be a hit new product for newsXpress members like newsXpress Riverlink in Queensland.

Compact, attractive and easily noticed, the stand of paints is driving excellent business results for only a small retail footprint in-store. return on investment as tracked by stock turn is an important factor for any retail business.

Sourced from newsXpress preferred supplier Educational Colours on competitive terms, this paint stand is an excellent addition to newsXpress businesses.

By merchandising in a cohesive and professional way, newsXpress members can expect to see pain sales lift thanks to this stand.

newsXpress currently has 130 preferred suppliers serving members.

Great Art Sale at newsXpress Pakenham

newsXpress Pakenham has been running a terrific Art Sale. Pitched perfectly in a high-traffic location, the art sale offers an extensive range from newsXpress preferred supplier Mont Marte. The range is supported with a promotional video playing … it cannot be missed.

newsXpress members recently enjoyed an exclusive buying day where they had access to art products at 20% off wholesale. This enabled smart retailers to buy even better and thereby more valuable fund opportunities such as this Art Sale at newsXpress Pakenham.

More and more newsXpress preferred suppliers are offering buying days, special offers and other opportunities with which newsXpress members can access special and exclusive supplier deals.

Massive Art Sale at Sunbury Square Drives Excellent Sales

newsXpress Sunbury Square has been enjoying excellent sales from its Massive Art Sale featuring products from newsXpress preferred supplier Mont Marte. Thanks to a special newsXpress buying day recently, newsXpress members had access to excellent deals for far better than the usual good margin. The team at newsXpress Sunbury Square has been using the art sale to drive traffic from within the shopping centre as well as to attract impulse purchases from regular customers.

A display like this shows the offer from the business as being fresh and competitive. It combats what Australian shoppers think about the average newsagency.

Art sale at newsXpress Redcliffe

newsXpress Redcliffe has been running an ART SALE based om products sourced from newsXpress preferred supplier Mont Marte.

Supported with newsXpress collateral, the art sale at Redcliffe has been working well for the business, driving basket efficiency and delivering an excellent margin thanks to newsXpress preferred supplier terms with Mont Marte.

More newsXpress members around the country are tapping to to the art opportunity by running seasonal art sales … along the lines of the offer at newsXpress Redcliffe.

GO WEST – art is available there!

The recent round of national newsXpress Market Fairs inspired many newsXpress stores to introduce new product lines and ranges into their business.

The Canson Art offer was particualrly popular and newsXpress Margaret River were suitably enticed to introduce the newsXpress exclusive Canson Creative Centre, thecardboard wall and to also particapte in the Canson Creative Christmas promotion.

The photos below show the product in store and early indications are that they are creating considerable interest with customers.

Christmas sale at newsXpress

The team at our newsXpress corporate store at Watergardens has created a bold Christmas sale display right at the front of the shop. The display featured items from several of the newsXpress Christmas offers including art, puzzle, gift and other categories. It includes several newsXpress exclusive lines. The display has been placed on the lease line facing directly into the mall and is drawing new visitors to our shop.

Our Watergardens store was opened mid 2007 and is used by newsXpress as a place where we experiment with new retail concepts and product categories. We work closely with suppliers in pursuit of new opportunities exclusively for newsXpress newsagents.

From time to time we arrange tours of the business. If you would like to go behind the scenes on newsXpress Watergardens please let us know.

Painting together

To celebrate Inaugural newsXpress Conference on the Gold Coast this week and the 30th anniversary of Better Homes and Gardens, the folks at Pacific Magazines invited conference attendees to share in painting something for the wall of the newsXpress Head Office. The photo captures Shelley Petersen of newsXpress Sarina with brush in hand adding her touch to the painting. Some of us less skilled at painting than Shelley were thankful that there were lines to guide our painting.

This was a fun activity from Pacific Magazines for the trade show part of the two day conference.

newsXpress Woden enjoy a well earned Interfit!

newsXpress Woden in the ACT have spent the last three weeks operating off trestle tables in their shopping centre due to a brand new shopfit being completed in their store.

Despite the tight time-lines interfit retail completed on schedule and Anthony and Nicole were able to open on time today!

The shop looks sensational, and team at newsXpress Woden are equally excited, tired, proud and motivated!!!

Creating an ‘ART’ destination at newsXpress Beechworth

The photos below illustrate perfectly the window display at newsXpress Beechworth for the first Canson Create ART promotion. This window merchandising has been fantastic as it has highlighted the new range to their customers who are overall an artistic community.

Customers have expressed to Tracy in the store that they cannot get the beginner pads (watercolour, Canvas etc) cheaper anywhere else. Word of mouth and the letterbox drop of the catalogues around town should get this information around very quickly.

Success with concurrent promotions

Manni Ribeiro is an enthusiastic newsXpress proprietor. Eumundi is a small market and to excel in a retail business you need to show energy, a point of difference and an ability to adapt to changing needs and tastes.

The following photos show Manni’s store with three concurrent promotions. While some might say this can detract from each event, others will point out that he is trying to maximise exposure and interest in three very different categories. This can not only generate new sales but also encourage multiple purchases across his entire range.

Photos depict the following promotions:

ABW Mid-Year Book Promotion
Create ART Mid-Year Promotion
Care & Friendship Month

Creating some noise with ‘Create ART’

newsXpress Chancellor Park took advantage of the first newsXpress and Canson Create ART flyer promotion by dedicating a specific area of the store for the range.

With the event designed to coincide with school holidays and a high quality marketing flyer distributed to homes in their local market, this newsXpress store was certain to see some very positive results for this ‘new money’ category.

Refresh your store and add value to your business

newsXpress Goulburn has just finished installing their new Canson Creative Centre and completed a full stationery re-alignment with thanks to newsXpress Category Manager, Jeff Walsh.

The relay not only created enough space to accommodate the entire Creative Centre but also provided the room to introduce a new promotional area near the front entrance for seasonal gifts.

John & Sally Stein are getting new glass shelving and slat-wall fitted immediately and hope to sell much more high margin items as a result of this refit.

STAGE ONE OF THE REBRAND – HALLMARK CARDS INSTALLED & MAKING A MASSIVE DIFFERENCE

The team at newsXpress Seymour led by Vaughan Lawrence who also own newsXpress Beechworth have just finished stage one of their rebrand to newsXpress. They have completely rearranged the shop putting in Hallmark cards and bringing the cards to the front of the store and bringing huge growth in greeting card sales, Hot Ink! has taken off nicley, installed the Canson Creative center and the cardboard range and culled old money ranges area to fit in a whole lot of new money products. In the next 12-18 months the store will undergo a complete re-fit.

WOW… THE KIDS CLINIC WAS A RIPPER!!!!!

The first ever newsXpress Kids Clinic which is supported exclusively by Canson & Pentel was conducted at Watergardens Town Center in Taylors lakes. It was an absolute Ripper! Store theatre is a key to cultivating new business and and tapping into the younger generation provides a “new money” revenue stream and cultivates future customers.

Hundreds of kids walked away with Hallmark balloons, newsXpress red bags and their drawing on canson carboard done with pentel pens. A number of kids had their faces painted, got a Pentel T-shirt or bag and had a balloon made for them by the clown.

We will start rolling these out county-wide ASAP and they will work in all store locations!

newsXpress Gateway (WA) shines

The newsXpress Gateway shop is a shining example of how a modern newsagency can look. Beyond its stunning presentation is the success with new money, categories which are genuinely new to newsagents. These newsXpress initiatives are driving good results for the team at Gateway. They can be gvey proud of an attractive and successful business.

The art bar from Canson is particularly impressive. Beyond the good look is a startegy which brings new traffic and deepens the shopping basket. This is where the newsXpress facilities and a smart local newsagent combine for great success.

CREATING SALES WITH NEW MONEY

The Canson partnership is working a treat. No matter the type of store, the demographic or the proprietor, the Canson product with it’s great quality, price and brand is selling like crazy.

Consistency through the newsXpress network and great supplier support is ensuring Canson and newsXpress are reaping the rewards.

The following photos are from newsXpress Westpoint one of over 70 stores who have already installed the exclusive Canson Creative Centre.

TOOWONG BANKING NEW MONEY

The team at newsXpress Toowong keep nailing new money revenue streams resulting in increased profits and satisfied customers who see something new every time they come into the store.

Whether it’s the Canson paper, cardboard and exclusive newsXpress Creative Centre Art ranges, Artee Supplies invitations, hIPP boxes and fashion stationery or massive growth from the Hallmark strategic partnership. Its great to see a store so well run and growing at a massive rate.

ALWAYS CHASING GROWTH

newsXpress Castle Towers is never satisfied with their presentation and have completely rebuilt their back wall with great products from Canson Colour, Canson Creative Centre, hiPP, Christina Re, Hallmark, and Ink & Toner.

They have completely changed the front of store as well with small displays on specially built units which allow the passer-by to look further into the shop and maybe be drawn to something not previously seen. This significantly increases the available front of store space so highly sought by suppliers.

Canson Creative Centre goes National!

The newsXpress exclusive Canson Creative Centre was featured prominently in the current National Newsagent Magazine with this eye-catching creative.

With over 70 newsXpress members now on board and more to come this is an example of a strong win-win relationship between supplier and retailer.

Bringing the specialist and niche art category to a wide market is a long term goal and this in-store solution is a strong positive towards achieving this objective.

Canson continue their National push through newsXpress

Two more stores were recently fitted out with the newsXpress exclusive Canson Creative Centre Art Bar, joining the 70+ locations across the country already stocking this exciting range

newsXpress Scott’s Lismore has reported an increase in foot traffic due to the engaging layout of colour at the back of their store. The creative centre has been perfectly complemented by the addition of the Canson Colour range of paper and cardboard seen in the photo below.

newsXpress Watergardens have also enjoyed the Canson treatment of late, and the photos show that the custom built stand fits in seamlessly to the design of the shop. Watergardens has also chosen to support this product category with the Canson paper range which creates a stunning visual impact.