Author: mark

newsXpress Mortdale has undergone a transformation under the guidance of newsXpress NSW Business Development Managers Roger and Lesley Bortfield.   By moving existing fixtures and adjusting the display of stock, the result is better flow serving cards and magazines. The cards being a higher margin product have a greater prominence as you enter the store and the layout now encourages the magazine shopper to browse further into the store.

Store layout and relay is part of the newsXpress difference for without a smart outcome-focussed layout no amount to new stock will deliver the returns newsagents need.

Talk to any marketing expert and they will tell you that a success rate of 25% for a direct mail, telemarketing or other marketing campaign in any business is almost unheard of.

Talk to retail marketing experts and they will tell you than achieving a 25% engagement rate from an over the counter offer is extraordinary. This is many times over the success rate for over the counter up-sell promotions in petrol and convenience outlets.

newsXpress is proud to have launched to its members last month a well considered over the counter marketing strategy which resulted in a 25% success rate in one of the first stores engaging.

By carefully monitoring the number of offers made to customers and tracking the results of the offers, the newsXpress business has been able to quantify the value of the newsXpress promotion to their business.

newsXpress has supported the exclusive marketing initiative with implementation advice and branded collateral to support the over the counter offer and track the fulfilment success.

There is a considerable difference between newsagency marketing and franchise groups. newsXpress continues to innovate at all levels of the business, delivering excellent business growth opportunities.

Thanks to preferred supplier arrangements, newsXpress members have access to valuable rebates from key suppliers.  One national brand ink supplier rewards members with highly valued gift cards in return for loyalty.

One newsXpress member yesterday received $1,500 in gift vouchers for trading in the last year.  This is on top of highly competitive prices for the stock items purchased and valuable reward points accrued through the newsXpress wholesaler.  Three points of significant value from a professionally negotiated and management newsXpress preferred supplier relationship.

So, not only has this newsXpress member accessed highly competitive pricing, they received a bonus in the form of gift vouchers which will take care of plenty of Christmas and birthday shopping.

The member was thrilled at the unexpected $1,500 bonus and called newsXpress to celebrate.

newsXpress has plenty of other members reaping these rewards.

As a strategic partner, Hallmark works closely with newsXpress on a range of fronts.

The branding undertaken at newsXpress Sunbury Square in Victoria is a good example.  With windows to cover, Hallmark was quick to provide professional collateral which supported their brand and helped create the message enticing customers into the terrific retail experience.

The result at newsXpress Sunbury Square is another example of a commercially beneficial relationship between newsXpress and Hallmark.

newsXpress Bairnsdale got right behind the 2010 FIFA World Cup with a bold Window display.  As well as supporting the event, the window demonstrates some good old Aussie patriotism.  It also helped to promote a terrific range of World Cup magazine titles as well as World Cup merchandise.

newsXpress provided all newsXpress members with free double-sided A2 posters and access to supporter material from a preferred supplier.

The result was a cracker World Cup for our stores, especially those who embraced it as they did at newsXpress Bairnsdale.

The newsXpress member meetings which start next week in Sydney will include a discussion among newsXpress members on business performance and retail in general.

Our approach of using member meetings for business discussions is popular among newsXpress members. While we still present supplier deals and talk about marketing strategies, it is the business discussions which unlock opportunities for members to take away and use in their businesses.

newsXpress is continuing a long-standing and commercially successful traditon of arranging QCS packs for Queensland newsXpress members.  These packs are useful for students participating in the QCS exam in September.  Details for ordering the QCS packs for 2010 were announced by newsXpress on Monday.