Author: mark

Collingwood tragic Allan Wickham has kicked off AFL Grand Final Week with two house lottery syndicates at newsXpress Eli Waters promoting the AFL Grand Finalists – Collingwood and St Kilda.

This is an excellent initiative which is certain to drive lottery sales as well as customer engagement around the topic of the Grand Final.

newsXpress members understand the value of theatre in retail and sporting Grand Finals present an excellent opportunity to leverage this.

newsXpress officially prefers St Kilda because their team colours are the newsXpress colours.  We are considering making supporting St Kilda a mandatory requirement of newsXpress members.

Newsagents flying in for the newsXpress newsagent conferences held in Melbourne, Sydney and Brisbane over the last week have seen an excellent example of a proactive newsagency marketing group at work.   On Virgin Blue flights an ad is playing for the gotalk  Prepaid Mobile product and there, branded next to four other respected national brands is newsXpress.

newsXpress is the only newsagency marketing group recognised in this high profile advertising – as is othen the case with national brand media campaigns in the newsagency channel.  Yes, we are very proud!

newsXpress has been promoted this year in a range of national TV and other campaigns from Hallmark cards, gotalk and several national brand stationery companies.  In each case, we are the only newsagency marketing group to receive such traffic building attention.

newsXpress mini conferences a hit.  In Melbourne yesterday we hosted our third one day mini conference with an excellent turn out of newsXpress and non newsXpress members.

The conferences have been a good blend of practical business training, business development workshops and networking.  They have also been an excellent example of the newsXpress difference in action.

The decision we took some months ago to not run a national conference this year and instead host state based one-day sessions has proved to be a good decision.

The Lucky Charm newsagency franchise group is paying Google to promote the TLC business when people type newsXpress into the Google search engine.  This may confuse some people who are searching for information about newsXpress.

If you click on the sponsored link, usually on the right of the search results, a fee is charged to The Lucky Charm.

newsXpress does not pay to come up in any search results – our results are based on our achievements.

What TLC pays Google stays with Google – this is how the Google AdWords program operates.

At our newsXpress one-day mini conferences around the country we are including presentations from members on initiatives they have taken in their businesses which have served them well. These personal stories open up excellent learning opportunities for discussion among conference attendees.  newsXpress is thrilled to have a talented and willing community of members who are happy to share their stories from which others can learn.

Ron Thorpe, a respected and knowledgeable leader in the greeting card category in Australia, was a key speaker at the newsXpress newsagent’s mini conference in Sydney.  Ron shared his considerable expertise, outlining strategies and tactics which can be used to easily increase greeting card sales.

Providing access to Ron is the newsXpress difference in action.  It demonstrates the value of a marketing group which goes beyond excellent deals, lease advice and great marketing.  Through Ron’s presentation and others delivered as part of the mini conference, newsXpress delivered tremendous added value … what you would expect from a full service marketing group.