newsXpress Leongatha is celebrating selling a $1 million winning lottery ticket with this bold sign on the front window. This is a great story which is leveraged well with the window marketing.
We especially like the LUCKY PETE’S note in the sign.
Well done newsXpress Leongtha for selling the ticket and making the most of the luck!
newsXpress is proud to announce the conference which comes to newsagents. Next month in Melbourne, Sydney, Brisbane and Perth. Delivering high quality valuable content from six speakers over six power packed hours, this is the practical conference newsagents will want to be at. Click here for a brochure.
This one day conference will also include access to several key suppliers who will offer excellent value deals for participants. Participation in the conference is open to all newsagents.
What a terrific display for Symply Too Good To Be True 6 at newsXpress Beers Port Lincoln in South Australia. There is no missing this display which directly faces customers in store and like any good display, customers can buy the title right there. Well done to Joy, David and the team for a stunning display which is sure to drive excellent impulse business.
Annette Sym visited our newsXpress Knox store in Victoria last Friday and autographed copies of Symply Too Good To Be True 6 for some of our customers.
Annette is pictured in the photo at the front of the story along with Kym and Belinda. It was a thrill to have Annette in the store and for us to now have personally signed copies of the book for sale.
Symply Too Good To Be True 6 is selling very well for us at newsXpress Knox and so many newsXpress stores across the country. Congratulations to Annette for another terrific success story.
newsXpress Maryborough in Victoria is also having good success with the range of magic products sourced through a newsXpress preferred supplier relationship.
By placing the magic products in a high traffic impulse purchase location, newsXpress members are able to easily extend the shopping basket and add to the margin banked with sales. The magic products are being bought by kids, parents and grandparents. This demographic efficiency is what makes them appealing to newsXpress members to keep building overall sales efficiency.
Too often we hear stories that newsagents want deals. Deals are no good without tactics which leverage a deal to its maximum potential. newsXpress provides access to excellent deals and backs this access with valuable information on making the most from the opportunity.
The magic product range recently launched by newsXpress is driving good sales at newsXpress Darra (QLD). The display started generating sales almost immediately – from the display on the dance floor as well as the small counter display.
In addition to sourcing the magic range at competitive prices, newsXpress is backing this with in-store tactics which are driving good sales results – further demonstrating the value of the full service offer by newsXpress.
newsXpress is the only newsagency marketing group in Australia with a team of Business Development Managers working right across the country to help members grow their businesses. Our BDMs help members in a variety of ways including tactical engagement.
If you look at the photo you see a stand offering an excellent range of cookbooks from one of our newsXpress preferred suppliers. The newsXpres Business Development Manager for this store kicked the display up a notch by gathering together the range of bookmarks from within the store and displaying these on the top shelf of the retail stand – within easy customer reach. This significantly enhances the purchase opportunity.
There is more to a good marketing group than just deals. The books and the bookmarks in the photo deliver excellent margin. By bringing the two together this store is more likely to achieve a deeper shopping basket and therefore a higher dollar margin per sale.
This is the smart newsXpress difference … always thinking beyond just margin and focusing on what you can bank by being tactical in-store with product placement.
Opportunities like this can only be seen through regular store visits. Again, newsXpress is the only newsagency marketing group offering this right across the country.
newsXpress Pelican Waters has been enjoying tremendous success with the latest issue of Masterchef thanks to this excellent retail display in-store.
The excellent display on the dance floor faces customers as they walk into the store. This is perfect placement for a compelling display – like we see in the photo.
newsXpress members are reporting above industry average magazine performance. This is due to engagement like we are seeing here at newsXpress Pelican Waters. As the only newsagency marketing group seriously committed to the magazine category, we are thrilled to see professional and compelling member engagement like this.
newsXpress is well represented at the GNS Market Fair which opens later this morning in Perth. Our Perth pitch will be the same as we have already delivered with success at the GNS Market Fairs in Melbourne and Sydney – newsXpress is a full service newsagency marketing group offering access to a suite of products and service which will help you drive a stronger and more rewarding business.
We LOVE newsagencies and this shows in our Market Fair pitch and everything we deliver once a newsagent joins the newsXpress community.
At newsXpress Maryborough (VIC) Father’s Day starts on the dance floor (one of the most important places in any retail business) with an excellent range of gifts on the gift table and leads customers deep into the store.
Blending the Hallmark and newsXpress marketing collateral as they have done at newsXpress Maryborough makes for a professional and compelling pitch for the important retail season.
We are thrilled that newsXpress is made up of a community of committed, skilled and valuable retailers.
newsXpress Robina (QLD) starts their Father’s Day message facing into the mall, attracting shoppers with an excellent display which also promotes the MP3 player and sound system.
The blocking of the display under the newsXpress brand is professional and strong – it links the season with the retail brand.
The sound system prize for one lucky newsXpress Robina shopper is funded by newsXpress head Office as part of our commitment to provide high value shopper prizes to our members for key seasons.
newsXpress Watergardens has been selling good numbers of the newsXpress branded environmentally friendly shopping bags thanks to this simple counter display.
The message of Reuse! Help our planet! Reduce! on a sign with the bag pitches the bags to the real target customers – people concerned about the environment.
Besides the great environmental message, the bag also carries the newsXpress brand further out into the world.
Annette Sym’s Symply Too Good To be True 6 has been selling very well at newsXpress Forest Hill thanks to this power end display as well as tactical engagement designed to drive impulse purchases in the store. Extending the basket with a $28.00 purchase is a very nice outcome … made all the more easier thanks to newsXpress tactics.
Getting stock has not been an issue thanks to the newsXpress supplier relationship which keeps stock flowing of high selling titles.
newsXpress has announced of excellent in-store promotional opportunities for its members based around the Junior Masterchef TV show which launches soon on Network Ten.
newsXpress stores across Australia are set to be the go to places for people wanting to engage with the latest instalment of the Masterchef phenomenon.
Our engagement with Junior Masterchef is part of our commitment to national brands.
Through this and other strategic offers, newsXpress is helping members better compete with mass merchants who love national brands.
newsXpress Darra, one of our newest members in Queensland, is showing off a very attractive and functional shopfit from Interfit. From the street and deep into the store, the Interfit expertise is on show. From a newsXpress perspective, this is excellent branding, promoting the value of a corporate approach to store look and feel.
Like many other newsagents, sales in the magazine department at newsXpress Bairnsdale magazine department were down on last year. As proactive newsXpress members, they made a series of strategic hanges to address the decline. These changes included:
Relaying magazines and introduced beacon branding at the same time
Implementing and actively promoting the newsXpress magazine club card. The newsXpress exclusive training video made implementing this easier for training staff.
Embracing in-location magazine displays with great success.
Pushing slow cooker and master chef titles aggressively. The growth in the food category has been spectacular.
Because of these changes, magazine sales at newsXpress Bairnsdale have turned around and they are now trading well above the industry average and showing good year on year growth.
Well done to David, Gina and the team!
newsXpress Watergardens achieved an excellent uplift in sales of instant scratch tickets thanks to this smart front of store display as well as employee engagement with Intralot caps and the offering of a reward for customers buying a certain number of consecutive tickets without achieving at least one win.
There was an immediate and sustained lift in sales as a result of the well co-ordinated and managed campaign. This lift is sales was achieved from existing customers as well as from new customers attracted by the impressive display.
Well done to Renee for developing the campaign with Intralot aand to the team at enwsXpress Watergardens for such a successful campaign which represented newsXpress so well.
newsXpress supports members across a range of product categories including lotteries. This support can be in the form of co-ordinated campaigns like this one at Watergardens or more tactical offers designed to drive basket growth.
The folks at newsXpress Riverlink know how to have fun when merchandising their store. Check out how they are promoting the Potty Fisher, one of the products available through a newsXpress preferred supplier for Father’s Day 2010. The display is eye-catching and sure to drive good sales – as well a generating a laugh in store.
The newsXpress Father’s Day range this year includes a range of fun items as well as the more traditional photo frames, dad’s books, mugs and other gifts. Early reports indicate that the range is working very well.
The VTAC Guide 2011, listing tertiary courses available in Victoria for 2011, is the type of product which shoppers will not necessarily visit specifically expecting to purchase. This is why a high impact display in a high traffic location, like the one created by the team at newsXpress Knox, is an excellent tactical initiative. Every customer approaching the counter is confronted with the simple yet highly effective display. This is why sales of the VTAC Guide 2011 have been so good.
newsXpress offers its members many basket building strategies and tactics. These can help drive sales efficiency without necessarily increasing business costs.
You can’t miss the Hallmark Father’s Day card promotion at newsXpress Eli Waters.
The terrific display makes the Hallmark card range the hero and the opportunity to win an MP3 player and speakers the carrot to make the purchase. By showing off the actual prize it makes the competition real for shoppers in-store.
newsXpress has organised the free MP3 players for members as part of the newsXpress / Hallmark Alliance Program. newsXpress funds access to this for members carrying the Hallmark everyday range.