Author: mark

The team at newsXpress Leongatha has positioned their Halloween range between Darrell Lea and their busy card department.  This is prime position in their busy store.  Customers entering the store see the terrific display which faces the main lottery counter.  Click on the image to see a larger version of the photo.

newsXpress Sunbury is tracking excellent business from its front window Halloween display. As they note of their Facebook page: Halloween is near…it’s frightfully busy, dangerously fun, and we won’t cope with a skeleton staff.  Using Facebook as well as traditional marketing to promote Halloween reinforces another point of difference in newsXpress stores for this valuable and enjoyable season.

If you live or shop in Sunbury, get the newsXpress Sunbury and have yourself a scary and fun time with Halloween.

newsXpress Mortdale has Halloween in a couple of locations in-store, leveraging the season for all it is worth.  This co-location approach makes good use of the available space and the commercial outcome from the stock and space investment.  Given the browsing approach of shoppers, it provides multiple opportunities to convert to Halloween sales.

Halloween lifts the retail store, bringing fun to the browsing experience.  This is one of the reasons we got behind the season years ago.

newsXpress Macarthur is another newsXpress store reporting good sales from Halloween this year.  Their window display is attracting customer into the store.  Once inside, there is a good range of scary and fun product from which to choose.

Many newsXpress stores are reporting the need to order additional product following strong early sales.  Halloween is proving to be a longer season than some other newsagency seasons.

This is the first time newsXpress Macarthur has done Halloween and while it is early days customers appear to be loving the new category.

newsXpress Caboolture has their terrific Halloween product offer facing customers as they enter the store.  They have a good range of fun products for trick or treating as well as Halloween parties at home.

It is this kind of display which sets newsXpress Caboolture apart from the traditional newsagency and reflects another piece of the newsXpress difference.  We are thrilled that newsXpress members like newsXpress Caboolture embrace opportunities like Halloween and embrace the opportunity of change.

With three weeks to go, Halloween is hotting up and generating some good sales.

newsXpress Watergardens is promoting Halloween at several locations in-store.  This display in the photo, click on the image for a larger version, is being promoted in a table which is facing into the main mall.  This table is drawing tremendous attention because of the unique, top shelf, mix of items on sale – they go beyond what shoppers will see in most stores playing in the Halloween space.

As so many other newsXpress members are reporting, Halloween is going off early this year.   New traffic, good margin, excellent sales … a great retail story.

newsXpress Watergardens is promoting the exclusive to newsXpress Halloween garden lights in what looks like an old chest with fog wafting across and in between the lights.

This is a very effective looking display which is getting shoppers to pick up a light and ask what it is.

Success with Halloween is all about creating retail theatre … and having fun.

newsXpress Manly West has setup a terrific display for Halloween 2010 featuring  an excellent range of fun Halloween items from broomsticks to candy buckets to a selection of scary (but fun) items.

Supported by newsXpress Halloween marketing collateral, the display is a terrific promotion for the season.

From the entrance to deep into the store, Halloween has taken over newsXpress Wetherill Park.  Using newsXpress collateral and an excellent mix of Halloween product, the store has been transformed to reflect the fun and excitement of the Halloween season.  Well done to everyone involved in this display!

Click on the image to see a larger version of the photo.

The Hallmark Halloween Voice Changers, which are exclusive to newsXpress stores, are generating excellent business again this week.  This clever stand at our newsXpress Watergardens store is a clever merchandising move by Renee.  It looks good, presents the product well and is tactically placed at the counter in a high impulse location.

Once a customer picks up a voice changer you are much closer to getting a sale – hence the importance of placement in-store.  Co-location is recommended including one placement at the counter.

Halloween landed in Gympie last week with this terrific in-store display at newsXpress Gympie which reflects the fun and opportunity of the season. Sales have been so strong that the store is having to arrange for more stock.  This is a story being repeated across the newsXpress network.  Well done to everyone at newsXpress Gympie for such a great display.

Click on the image to see a larger version.