Well done to newsXpress Terrigal for winning an award from News Limited for their FIFA World Cup window display. Congratulations to everyone involved!
Author: mark
I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au
Brilliant Toy Story display at Wetherill Park
The team at newsXpress Wetherill Park has created a stunning display promoting Toy Story merchandise. Facing customers as they enter the store, the display is sure to attract plenty of attention and drive excellent sales.
This display is a perfect example of how to transition your newsagency away from looking like a traditional newsagency. It exudes excitement and represents the type of retail theatre which we see as essential from retailers today.
The range on offer shows that newsXpress Wetherill Park is the place to go for Toy Story product.
The Toy Story puzzles are from a newsXpress preferred supplier.
newsXpress Deception Bay sells $1 million lottery ticket
Congratulations to newsXpress Deception Bay for selling the winning ticket in Wednesday’s lottery draw! One customer is $1 million richer! Success breeds success and we’re sure that Brett, Alexandra and the team will make the most of the opportunity. Well done!
Hearing the happy winning newsXpress customer on radio
newsXpress radio is running an interview with the happy winner of our Back to Work competition after they have taken delivery of their brand new Toyota Yaris. Following such a large competition through to the conclusion and sharing the joy of the winner with our customers – over newsXpress Radio – is exciting for our stores and also transparent.
We take the competitions we run seriously and are pleased to have an in-store radio medium through which we can promote successes such as our Toyota Yaris giveaway.
newsXpress Terrigal promotes the 2010 World Cup
The team at newsXpress Terrigal has created am excellent window display promoting the 2010 World Cup. Using newsXpress World Cup collateral across the top of the window as well as World Cup material from other suppliers the team has created a window display which is sure to be hit with customers and the talk of the town.
This window display sets a high benchmark for newsXpress members and newsagents generally.
newsXpress supports Red Nose Day
newsXpress is proud to be the exclusive newsagency channel partner for Red Nose Day again this year. A excellent range of high profile retailers support Red Nose Day including Big W, Target, Blockbuster, Mobil, Dick Smith, Spotlight and Priceline.
newsXpress stores are offering a range of Red Nose Day merchandise in support of fundraising for this important cause.
Transforming your newsagency
newsXpress has published a two page newsletter to newsagents sharing insights into embracing change. Called Transformations, the newsletter shares some newsXpress success stories as well as some of the value newsXpress brings to the newsagency businesses with which it partners. To see a copy of the newsletter, please click here.
Making money from the Slow Cooker cookbook
newsXpress has created a training video for newsXpress members and their employees on how to leverage maximum sales from ACP Magazines’ Women’s Weekly Slow Cooker cookbook. This training video is accessible now at the newsXpress website, in the members area. members can watch this online or download the video for sharing among all employees. Access is free to all members.
Our initiatives on the Slow Cooker title have seen our members achieve record sales. This has been done by driving shopping basket efficiency, doubling and sometimes tripling the value of a sale.
The newsXpress difference is that we use a range of business driving levers to help our members make more from the traffic in their stores. We do this using newsXpress exclusive initiatives and materials. Our newsXpress exclusive training video published this week is further evidence of this.
Some of what we have been able to do with this title is further evidence of our valuable magazine publisher relationships.
Sourcing additional World Cup magazine stock
newsXpress has been successful in sourcing additional FIFA World Cup magazine stock for its members running promotions using newsXpress marketing collateral. This additional stock is helping our members extend the value of the World Cup promotion well into the Cup itself.
Thanks to strategic publisher relationships, newsXpress is often able to help members source stock when magazine distributors advise they are out of stock.
newsXpress members competing for Master Chef sales
newsXpress stores across Australia are actively promoting the latest issue of Master Chef magazine. We were able to arrange through News magazines for extra stock in advance of the allocation for the latest issue which went on sale two days ago. The result of additional stock is showing in many newsXpress locations with stellar sales in just two days. Some stores have reached a 60% sell through for Master Chef already. This is extraordinary given that they received considerably more stock than the total quantity they sold for issue one of the magazine.
One of the reasons for the success of the title in newsXpress stores is our suite of tactical magazine tools.
The photo is from a counter display at newsXpress Knox in Victoria, one of our corporate stores.
Welcome new members
newsXpress is thrilled to welcome three new members this month:
- newsXpress Kawana (QLD). This is a former nextra store.
- newsXpress Meve (WA). A greenfield location.
- newsXpress Miranda (NSW). An independent store.
We will have more new members to announce next month.
We are building a newsagency marketing group based on proactive business owners and employee teams. This is why newsXpress focuses on member quality. This is far more important than size.
The ideal newsXpress member is someone who wants to grow their newsagency, embraces change and respects the traffic of traditional products while driving sales of new products.
Another newsXpress first division lottery win
Congratulations to newsXpress St Clair for selling first division in Saturday’s lotto. The $444,444 prize to one of their customers will come in very handy. The Western Weekender has more on the story.
newsXpress Toronto supports World Cup
newsXpress Toronto (NSW) is supporting the 2010 FIFA World Cup with a terrific display of newspapers and magazines in-store. It is displays like this which add to the theatre of retail and make shopping more enjoyable. newsXpress is working with many members on World Cup initiatives from displays to competitions. We identified early on that the World Cup presented an excellent opportunity for newsXpress members, like newsXpress Toronto, to reap good commercial rewards while serving the community.
Twilight eclipse board game at newsXpress
eclipse the movie board game is now on sale in many newsXpress stores. Based on the latest instalment in the Twilight saga, this board game is already in hot demand among avid Twilight fans.
newsXpress is proud to be driving another excellent basket building opportunity for newsXpress members. Last year, our stores enjoyed excellent success with the new moon board game from the twilight saga.
Given the coverage of all things Twilight in magazines, the opportunity for sales of the board game to existing customers is very good.
The photo shows the floor display of the eclipse display at newsXpress Riverlink.
BRW Rich 200 at Milson’s Point
newsXpress Milson’s Point has a terrific display in-store for the BRW Rich 200 special issue of the magazine.
Big and bold, the display cannot be missed in-store. It is a credit to all involved and is certain to drive excellent sales for the popular issue of the magazine.
Visual merchandising like this for the Rich 200 issue is an important element in the newsXpress offer creating exciting retail theatre to lift the feeling in-store and to drive sales. It is good to see newsXpress members embrace their creative side and make the extra effort to build an innovative in-store display.
Gold Lotto win at newsXpress Chippindalls Sugarland
A BUNDABERG grandmother will allow herself some small pleasures such as turning on the heater after winning more than $571,000 in Gold Lotto at the weekend.“I had the heater on this morning,” she said.
“I normally wouldn’t turn it on because it costs so much to run.”
The grandmother, who asked to remain anonymous, said it was a real joke she needed to win lotto to do simple things.
The woman said she planned to share her $571,428.58 windfall with her family members, but would allow herself to have a few small treats.
The team at newsXpress Chippindalls Sugarland re thrilled to have shared in anothere Gold Lotto win with a happy customer. read more about this story here at the News Mail.
World Cup products at newsXpress Gympie
newsXpress Gympie has a terrific range of FIFA World Cup merchandise including magazines, programs, mascots and the Australian flag on display in-store.
The display features the newsXpress exclusive World Cup poster. Not shown in the photo but promoted prominently at newsXpress Gympie is their World Cup tipping competition – another newsXpress initiative.
newsXpress Gympie like other newsXpress members is reporting excellent sales for World Cup products.
newsXpress is proud and thrilled to have been able to help its members leverage such success and demonstrate the newsXpress difference.
$100,000 lottery win puts newsXpress Redcliffe in the news
A $100,000 instant scratch ticket lottery win has put newsXpress Redcliffe in the news with a terrific story in the Redcliffe & Bayside Herald. The marketing team at newsXpress helps its members get local news coverage for good news stories.
FIFA World Cup promotion at newsXpress Melton
newsXpress Melton is enjoying good success in promoting World Cup magazines out the front of their business.
Using the newsXpress World Cup marketing collateral as a visual draw, the display offers an excellent range of World Cup titles. It makes newsXpress Melton the go-to store for World Cup magazines in the area.
newsXpress is leading the newsagency channel with World Cup acitivity. We have our marketing collateral, tipping competitions and an exclusive offer where a lucky shopper in each newsXpress store will be able to win a World Cup soccer ball. newsXpress members are receiving more details on this next week.
2010 World Cup at newsXpress Forest Hill
newsXpress Forest Hill has repurposed two used visual display units to bring a range of 2010 World Cup magazines and other promotional items to the front of the business. Along with newsXpress supplied marketing collateral, the store has been able to drive excellent sales results from this creative display. Of particular interest are the Australian flags, kangaroos and other items with which shoppers can leverage Aussie pride in support of the Socceroos.