newsXpress Darra is promoting preferred suppliers at the entrance to the business, driving traffic and building a more valuable basket. Promoting The Sticker Family range as well as the safe and popular Cheeki water bottle range, newsXpress Darra is positioning itself differently to the usual newsagency. What a terrific open and compelling range of offers at Darra!
Author: mark
I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au
Winners Among newsXpress Members
newsXpress Toronto and newsXpress Terrigal Won $500 each at our NSW one-day conference in Sydney yesterday … continuing the stream of winners among newsXpress members as a result of supporting suppliers which support newsXpress. In delivering these cash rewards, newsXpress is sharing fun and excitement at our member meeting series. We appreciate the financial support of our preferred suppliers enabling us to offer these prizes.
Business Building Sessions Help Newsagents Grow
The business sessions of our NSW one-day conference yesterday included some excellent business building sessions presented by suppliers and others … focused on the core principles of newsXpress of traffic, margin and basket. Members left with practical ideas and suggestions for further growing their businesses from today.
Trade Display Helps newsXpress Members Buy Competitively
The newsXpress one-day conference / member meeting in Sydney yesterday presented an excellent range of supplier opportunities … special offers from newsXpress preferred suppliers helping newsXpress members buy better and drive excellent impulse and core business. We love the support from fourteen of newsXpress preferred suppliers for supporting the trade displays accompanying this round of meetings.
Supporting SIDS and Red Nose Day
newsXpress and all newsXpress members raising money for SIDS research and family support this year by supporting the sids kids Red Nose Day campaign. Each newsXpress store has the Red Nose Day pack. As a corporate sponsor of this important fund raising event, newsXpress and its members join other national retailers in raising awareness of SIDS on behalf of families affected. We are grateful of the opportunity to play a role.
This is one of several charities supported by newsXpress through the course of the year.
Clearing Old Stock
newsXpress Riverlink picked up on an opportunity present at our recent member meetings and ran a garage sale in the mall outside the front of the newsagency. They used the opportunity to clear old product and other product … boosting sales and generating excellent new traffic to the business.
The photo shows just some of the traffic generated by this initiative – you can see the newsXpress Riverlink shop in the background.
Well done Belinda and team.
Bears sell gifts at Knox
newsXpress Knox is enjoying excellent sales as a result of this professionally merchandised display featuring product from a newsXpress preferred supplier. Drawing shoppers to the store, the display presents a different look to what one would see in a more traditional newsagency display. On offer is a range of tins, a tea pot and a mug – beautifully packaged.
Bright and appealing, this display is working with shoppers of all ages from children through to retirees. Who doesn’t like teddy bears after all?
The display is running as part of the post Mother’s Day strategy at Knox, using professional visual merchandising to drive traffic and sales. The strategy is working a treat for the business.
newsXpress Embraces Toys
Toy Networx and All Brands Toys have been participating in the trade display which accompanies our current one-day conferences around Australia. They have been offering excellent buying opportunities.
With so many newsXpress stores now enjoying success with toys, the latest offers are welcome as stores stock up for the mid year season, especially the next round of school holidays.
The toys, games, plush and other items are wonderful basket building products, enhancing the margin banked from each sale. They are perfect for leveraging the traffic generated by newsXpress marketing, delivering a solid margin result for newsXpress members.
The newsXpress difference is how we guide newsXpress members to leverage the toy opportunity in the context of the overall newsXpress business development campaign.
Happy Birthday National Newsagent
newsXpress Directors Graham Randall and Mark Fletcher were among a group of industry people acknowledging and celebrating the 21st birthday of National Newsagent magazine, the national journal for newsagents published by the Australian Newsagents’ Federation. Kudos to Carolyn Doherty for serving as editor for the entire 21 years.
State of Origin at newsXpress Harbourtown
newsXpress Harbourtown has been promoting State of Origin products across the front of the newsagency, facing into the mall.
As our Queensland and New South Wales members know, State of Origin is HUGE and making the most of it as they are doing at newsXpress Harbourtown delivers excellent sales dividends.
Now if only the Victorians would realise that their ballet game is not a patch on the brutal clash and spectacle of a State of Origin match.
Outpost Sale at Hit at Sunbury!
newsXpress Sunbury Square has been enjoying terrific success with this mall sale outpost. Focused on art and books from newsXpress preferred suppliers, this weekend sales is driving traffic and sales … all at good margin. The people of Sunbury are responding with kudos for Rita, Brendan and the team at newsXpress Sunbury for the great deals and the fun shopping opportunities they are providing.
Cheeki coffee mugs in Better Homes and Gardens
The range of Cheeki coffee mugs is featured on the planet page of the latest issue of better Homes and Gardens. With many newsXpress stores offering these environmentally friendly and safe mugs, this is a nice tie in for newsXpress. In addition to the Cheeki coffee mug range, many newsXpress stores sell the Cheeki drink bottles. Both items make for great gifts as well as for personal use.
newsXpress Bishops Goondiwindi 100 Years This Year
newsXpress Bishops Goondiwindi celebrates 100 years of trading this year. What a tremendous achievement for the Bishop family … 100 years of ownership by the one family! We are thrilled for the Bishop family that they are reaching such an extraordinary milestone. We are also thrilled for the town of Goondiwindi and their role in this milestone.
newsXpress understands the importance of family in newsagencies as well as in the communities in which we serve. Through community engagement, product selection, marketing and other activities, we seek to support families and communities. It is this support which drives support for newsXpress businesses.
the success of newsXpress Goondiwindi is a testament to the energy and commitment of the Bishop family to Goondiwindi and support from the community to the business in return.
Promoting The Sticker Family in newsXpress stores
The Sticker Family range is well established as part of the newsXpress family of products. newsXpress members following our placement guidelines see excellent new traffic generated by The Sticker Family. They also see good basket building sales to shoppers who visit the newsagency to purchase other products.
We love The Sticker Family range as it respects and lifts up the core newsagency customer. It connects us with our customers and the wider community. There is a sense of belonging among those with these stickers on the rear window of their cars.
We also appreciate the support from the suppliers of The Sticker Family range. Corporately and at the newsXpress store level they are a terrific help in leveraging this opportunity for newsXpress.
Diversity Among Preferred Suppliers
newsXpress is proud of the diversity among its community of preferred suppliers.
We are selective about suppliers we bring on, being careful to not cross over product and service offers already covered in the existing preferred supplier suite.
The selectiveness of our approach serves the needs of ourr suppliers as well as our members, delivering the important win win which iss essencial to sustainable and viable newsagent / marketing group / supplier relationships.
This is a tremendous point of difference of newsXpress, the broad range of respected preferred suppliers in our portfolio. It is another reason newsXpress members enjoy being part of our group.
Promoting the newsXpress Magazine Club Card
newsXpress Knox recently created a front of store magazine display which visually connected with the newsXpress Magazine Club Card collateral.
Both the newsXpress Magazine Club Card poster collateral and the display used the washing line look for promoting magazines.
The washing line motif can also be used deeper in-store, connecting the front of store display with the broader magazine department itself. The washing like is good as it shows off a variety of titles – the range here as in so many newsXpress newsagencies is about much more than just the top selling weekly titles.
The Magazine Club Card is an excellent point of difference for newsXpress stores. Buying magazines from newsXpress helps shoppers save money.
newsXpress Phonecard a Terrific Gift
The branded newsXpress phonecard offering 25 cent untimed local calls and good value international calls is proving to be a popular gift in all sorts of occasions. Promoted behind the counter, with international newspapers, with daily newspapers and out the front of the store, the newsXpress Phonecard is proving to be a hit for newsXpress members, driving excellent basket building business. The bonus is the margin made by newsXpress members.
newsXpress members seeing the most growth have trained their sales team to offer the phonecard as a gift suggestion. Customers love it as they are giving a gift with a wonderful emotional connection.
Loving magazines in Sunbury
newsXpress Sunbury Square is showing the people of Sunbury a wonderful range of special interest titles through their magazine of the Week promotion. They are using this counter campaign to show off range. Recently, they promoted Spitfire 75 magazine as their Magazine of the Week. This made a lot of sense given their proximity to Melbourne’s Tullamarine airport and the numbber of flying enthusiasts who shop with them. In the photo is Rita from newsXpress Sunbury Square, proudly smiling at the counter of their store.
Art sale at newsXpress Redcliffe
newsXpress Redcliffe has been running an ART SALE based om products sourced from newsXpress preferred supplier Mont Marte.
Supported with newsXpress collateral, the art sale at Redcliffe has been working well for the business, driving basket efficiency and delivering an excellent margin thanks to newsXpress preferred supplier terms with Mont Marte.
More newsXpress members around the country are tapping to to the art opportunity by running seasonal art sales … along the lines of the offer at newsXpress Redcliffe.
State of Origin Promotion at Eli Waters
newsXpress Eli Waters has been promoting the forthcoming State of Origin clash with terrific success. No sooner had this excellent high-traffic location display been created and they started selling supporter product.
Being noticed by every customer entering the store and reaching back into the business for brilliant effect, this display not only helps drive sales of products promoted it also provides an excellent talking point i-store and gives off a level of energy which is great for business.
Well done Stella, Al and team at newsXpress Eli Waters. Now, who will win?