Author: mark

I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au

newsXpress at GNS Market Fair in Melbourne

newsXpress is thrilled to be at the GNS Market Fair in Melbourne.  On our stand yesterday we met with some excellent Victorian newsagents who are keen to take their business to the next level.  We can help them achieve this. We also met with some of our Victorian members.

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A feature of our stand was a wall showing off some of our major season collateral…

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We appreciate the opportunity from GNS to participate in this important trade show for Victorian newsagents.

The trade show is on again today and we will be there showing off the newsXpress difference.

Lovatts Promotion at newsXpress Harbourtown

lovatts-harbourtown.jpgnewsXpress Harbourtown in Queensland is promoting the Lovatts crossword and puzzle titles with this terrific display in-store. The Lovatts brand is well supported as the beacon brand in the crossword department, drawing attention to the full department.

We know from newsXpress experience that this type of bold and brand-focused display drives incremental business for the Lovatts titles – they are the top selling brand of crosswords and puzzles after all.

Well done to the newsXpress Harbourtown team for such an excellent display.

Promoting the newsXpress Phonecard at the Counter

phonecard-nxpcounter.JPGnewsXpress stores are promoting the newsXpress Phonecard at the sales counter, usually next to The Sticker Family placement.  With the phonecard offering such excellent value on calls overseas as well as within Australia, it is a perfect impulse purchase for personal use as well as a gift for almost any occasion.

The newsXpress Phonecard is a what you see is what you get phonecard.  There are no hidden fees, no nasty surprises when it comes to charges. It is an excellent newsXpress point of difference compared to many other phonecard products – we back it with our own brand.

Promoting the Cadbury Father’s Day Toolkit

nx-cadbury.jpgnewsXpress has provided professional collateral to stores for promoting the Cadbury Father’s Day tool box.

This terrific gift for dad is a tool box packed with delicious Cadbury goodies. The newsXpress collateral is based on retro collateral provided by our friends at Cadbury.

newsXpress is thrilled to have this product available exclusively for our retail network.  It is making a wonderful centrepiece for Father’s Day displays around the country.

We know from consumer research that Cadbury is the most recognised chocolate brand in Australia. Supporting Cadbury is part of our commitment to supporting brands with a strong national presence.

Father’s Day at newsXpress Salamander Bay

fathers-salamander.jpgnewsXpress Salamander Bay has an excellent range of Father’s Day gifts on show in-store – not only with this display but elsewhere in-store.  From a great range of cards to gifts, newsXpress Salamander Bay has Father’s Day 2011 covered.

With an excellent range of gifts and cards in store, including on this display, newsXpress Salamander Bay is set for a terrific 2011 Father’s Day season.

newsXpress stores reported good growth last Father’s Day, in greeting card and gift sales.  We are out to top this in 2011.  Covering both product categories is important.

Father’s Day at newsXpress Wetherill Park

fathers-wetherill.JPGnewsXpress Wetherill Park is promoting Father’s Day 2011 with this excellent power end display as well as several other terrific promotions in-store.

The power end display covers a broad range of the Father’s Day gift ideas available from newsXpress Wetherill Park, from the novelty through to the more mature.  The display is capped with our exclusive newsXpress Father’s Day signpost collateral … collateral which connects nicely with the Father’s Day collateral from Hallmark cards.

Father’s Day sales were up for newsXpress stores in 2010 on 2009 and early indications are that this year will see a nice increase again for newsXpress members.

Father’s Day at newsXpress Sun Valley

fathers-sunvalley.JPGnewsXpress Sun Valley has Father’s Day 2011 covered with a good range of cards and gifts including the range shown in this photo.

Capped by our 2011 newsXpress Father’s Day collateral, this aisle end display at newsXpress Sun Valley acts as a beacon for shoppers looking for Father’s Day gift ideas. More of the newsXpress collateral is elsewhere in the store.

newsXpress members had access to Father’s Day product from more than sixty suppliers ranging from novelty gifts to high-end premium gifts.  There were newsXpress promoted gift ideas as well as gift ideas directly from newsXpress preferred suppliers.   newsXpress supports member choice when it comes to gift product selection.  We help and guide members as much as they wish.

Father’s Day at newsXpress Glendale

fathers-glendale.JPGnewsXpress Glendale has been promoting Father’s Day gifts on their long gift table as part of their overall commitment to Father’s Day 2011.  The gift table is packed with gift ideas for dads, granddads, uncles and friends of all ages and covering all sorts of interests.

newsXpress Glendale is one of our most successful newsXpress stores with gifts, having established a reputation for range, value and customer service.  Their approach to Father’s Day reflects years of experience.

newsXpress Pakenham Candy Lane Drives Impulse Purchases

candylane-pakenham1.JPGThe candy lane created by the team at newsXpress Pakenham is delivering impulse business as shoppers move toward the sales counter to make their purchases. Packed with good value items from newsXpress preferred suppliers, this well-stocked and structured candy lane is a boost to the business, and the shopping basket in particular. It brings to Pakenham shoppers something quite unique and valued – easy gift shopping.

newsXpress Beechworth Promotes Lovatts Titles

lovatts-beechworth.JPGnewsXpress Beechworth starts the crossword magazine display with a column of Lovatts titles – using this renowned brand as the beacon to mark the location of the crossword and puzzle section of the magazine department.

This key placement of Lovatts titles along with co-location elsewhere in-store is key to driving the titles to achieve maximum potential.

newsXpress Beechworth understand the value of investing time in supporting the best brands in their business.

Lovatts is a preferred supplier to newsXpress. Our members are making the most of the opportunity by engaging in a co-location strategy which places Lovatts crossword and puzzle titles with weekly magazines as well as other high traffic locations in-store. newsXpress is thrilled to have the opportunity of working with Lovatts on these and other exciting retail innovations.

Smurfs at Bray Park

braypark-smurfs.JPGnewsXpress Bray Park is another newsXpress location embracing the opportunity of Smurf branded products.  With the new Smurf movie almost here there is plenty of hype around the Smurf brand and newsXpress Bray Park and other newsXpress members are set to enjoy sales from this.

There are two types of Smurf product – the original design and the design from the new Smurf movie.  Each caters to a different market.

newsXpress is the only newsagency marketing group to engage with the broad Smurf opportunity.  Members are loving the sales.

newsXpress Ocean Grove Promotes Lovatts Puzzle Titles

lovatts-oceangrove.JPGThe selection of Lovatts crossword and puzzle titles located in with weekly magazines is an important factor in success with these titles at newsXpress Ocean Grove. The placement in the photo is in addition to the placement in the regular location for crossword titles in this busy newsagency.

This additional investment in space in such a high traffic area is vitally important to achieving incremental business for newsXpress Ocean Grove as well as across the entire newsXpress group. 

This move is just a small part of the overall newsXpress magazine strategy, a strategy which drives good business results for our members.

Lovatts is a preferred supplier to newsXpress. Our members are making the most of the opportunity by engaging in a co-location strategy which places Lovatts crossword and puzzle titles with weekly magazines as well as other high traffic locations in-store. newsXpress is thrilled to have the opportunity of working with Lovatts on these and other exciting retail innovations.

Lovatts Puzzle Titles on Show at newsXpress Inverloch

lovatts-inverloch.JPGnewsXpress Inverloch is embracing newsXpress strategies including promoting Lovatts crossword titles with weekly magazines.

Chasing incremental business is easy with well known titles like the range from Lovatts. Finding a column for these titles at Inverloch gives the business an excellent opportunity for sales growth. The placement of Lovatts titles in the photo is in addition to stock on display in the usual location for crossword titles.

Being the best crossword brand, it makes sense to invest in Lovatts … the pay off is sales!

Lovatts is a preferred supplier to newsXpress. Our members are making the most of the opportunity by engaging in a co-location strategy which places Lovatts crossword and puzzle titles with weekly magazines as well as other high traffic locations in-store. newsXpress is thrilled to have the opportunity of working with Lovatts on these and other exciting retail innovations.

My Family stickers from The Sticker Family loved by newsXpress shoppers

sticker-people.JPGWith just about 100% penetration in newsXpress stores, the My Family stickers from The Sticker Family continue to deliver excellent traffic and excellent basket growth. We have been able to build on this excellent product range by training our members about how to make the most of the impulse purchase opportunity. By combining the intellectual property of The Sticker Family products with that of newsXpress, we have created a genuinely valuable niche product opportunity which is generating extraordinary sales for so many newsXpress members.

Delicious and Tempting Magazine Display at newsXpress Maryborough

baked-maryborough.JPGnewsXpress Maryborough in Victoria created a deliciously tempting display promoting the launch issue of the Baked & Delicious partwork recently. The display was an excellent representation of this new title. The cakes fitted beautifully with the aspiration reflected on the pages of each issue. Now if only we could have all got to try some of these cupcakes.

Lovatts Crossword Titles at newsXpress Toronto

lovatts-toronto.jpgThe new column created in the weekly magazine display for promoting Lovatts crossword and puzzle titles is working a treat at newsXpress Toronto.

This display represents newsXpress best practice for handling Lovatts titles and leveraging the commercial opportunities they present to newsXpress members  – especially with our Magazine Club Card.

The various Lovatts titles appeal to a broad range of crossword and puzzle title shoppers who may not have visited on the day to purchase a puzzle or crossword title.  This placement drives excellent impulse purchase business and this delivers magazine sales growth.

Lovatts is a preferred supplier to newsXpress. Our members are making the most of the opportunity by engaging in a co-location strategy which places Lovatts crossword and puzzle titles with weekly magazines as well as other high traffic locations in-store. newsXpress is thrilled to have the opportunity of working with Lovatts on these and other exciting retail innovations.

newsXpress at ACP Connections Conference (part 4)

salamander.JPGAdrian and Fiona Matthews of newsXpress Salamander Bay got into the swing of the Havana night theme of the ACP Connections Conference last week.

No wonder shoppers at newsXpress Salamander Bay enjoy shopping …. if these costumes set the fun tone of the business!

Kudos to all of the newsXpress members who dressed up – you did us proud in the engagement and fun stakes!