Author: mark

I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au

Christmas at newsXpress Beechworth

Christmas deals are on show at newsXpress Beechworth.  Featuring gifts from the newsXpress Christmas catalogue and sourced from our suite of newsXpress preferred suppliers, this display is attracting Beechworth shoppers to the business for their Christmas shopping.  The Beechworth team has created something appealing and attractive around the product mix … better than products placed on a table.

Christmas at newsXpress Umina

newsXpress Umina is promoting the newsXpress Christmas catalogue items on the dance floor, in a high traffic location in store.

Showing off the broad range of gift ideas and opportunities from the newsXpress Christmas catalogue, the table is brimming … offering shopping value for buyers for a range of ages.

It’s great to see the newsXpress price tickets in use – showing the prices available in an easy to read form.

Promoting the Better Homes and Gardens exclusive offer

Check out the terrific display created at the newsXpress Knox store to promote the EXCLUSIVE offer of the Better Homes and Gardens Recipe Collection.

This display behind the counter is designed to promote to shoppers as they are making other purchases.  It is the second display point in the newsagency for this EXCLUSIVE to newsXpress opportunity.

 

Great graduation gift offer at newsXpress Pakenham

newsXpress Pakenham has been promoting a range of graduation gifts with this terrific display in-store.

Promoted at the perfect time of the year for high school, university and even primary school graduation, the display at newsXpress Pakenham offers a wonderful range of graduation gifts sourced from newsXpress preferred suppliers.

This display is perfect for driving incremental business, leveraging extra sales from traffic visiting the newsagency for other purchases.

 

Christmas at newsXpress Wollongbar

newsXpress Wollongbar, located in northern New South Wales, has been promoting Christmas throughout the store using newsXpress collateral as well as in key traffic locations with displays of Christmas gifts and cards from newsXpress preferred suppliers.

newsXpress Wollongbar shoppers are greeted not only with an excellent range of products but also with excellent customer and personal service, making shopping a treat for locals as well as travellers who stop by on the way through.

 

Excellent 2012 diary range at newsXpress stores

The 2012 diary range at newsXpress stores is selling well right across Australia.  We are hearing from newsXpress members of excellent growth of last year’s sales – well over double digit.  From  pocket diaries through to business diaries, the reports of excellent sales spread right across the range.  newsXpress members have been thrilled not only with the range sourced by newsXpress but also the support from suppliers in organising extra stock when the initial order is selling out.

The photo shows just part of the 2012 diary range available from newsXpress preferred suppliers at our newsXpress Redcliffe store in Queensland. Like right across the newsXpress group, diary sales have been excellent this season.

Christmas on show at newsXpress Armidale

newsXpress Armidale has been promoting Christmas, including newsXpress Christmas lines, in the window of their newsagency.

The display is terrific not only because it featured products professionals and in a good location but also because it does this without blocking visual access to the inside of the newsagency.

Christmas 2012 is working a treat right across newsXpress with stores scrambling for more stock of many of the lines – proving the value of choices made at the store level as well as by the newsXpress merchandise team.

Exclusive Recipe Book for newsXpress members

newsXpress members across Australia are enjoying the opportunity of exclusive access to the Better Homes and Gardens Recipe Collection from our strategic partner Pacific Magazines.

This display at newsXpress Riverlink is typical of the high impact excellent location display being employed to promote the exclusive to newsXpress opportunity.

The Better Homes and Gardens Recipe Collection makes for an excellent Christmas gift.

The value to newsXpress members is enhanced thanks to the excellent margin negotiated by the group.

Lottery win at newsXpress Maryborough in Victoria

A house syndicate shared in a first division prize at newsXpress Maryborough in Victoria.

This is the 31st Division 1 winning ticket sold at the newsagency.  That it was a house syndicate makes the victory even sweeter for the business.

The win continues the winning streak being enjoyed by newsXpress members across our retail network.

Congratulations newsXpress Maryborough!

Beanie Boos a hit at newsXpress

newsXpress members who have taken up the Beanie Boos opportunity presented at our last round of member meetings are enjoying excellent sales success. These fun plush toys are being snapped up as birthday gifts as well as Christmas gifts.  When placed near the counter they work a treat as an impulse purchase item, adding excellent margin dollars to any sale.

Beanie Boos are another success from one of our newsXpress preferred suppliers working with our newsXpress merchandise team, adding even more value to newsXpress membership.

December In Store offers published for newsXpress members

newsXpress last week published the December In Store Offers shopper newsletter for newsXpress member use.  This newsletter can be personalised by members and used by them in mailing, emailing and handing to customers to help better connect with them.

Packed with details of offers, promotions and deals, this newsletter is another in the suite of marketing channels created and offered by newsXpress to newsXpress members.  Plenty of the offers are EXCLUSIVE to newsXpress locations.  They demonstrate the value of shopping at newsXpress.

By using the newsletter, newsXpress members are able to present their businesses in a professional light.  They are also able to promote key national brands such as Better Homes and Gardens, HP, Canon, Hallmark, Epson and Optus.

By helping newsXpress members to leverage existing customer relationships and unlock new relationships through the use of this newsletter, newsXpress is delivering more value from membership to its newsagency marketing group.

Terrific Australian Women’s Weekly display at newsXpress Ballarat

Check out the excellent display for the Christmas edition for The Australian Women’s Weekly at newsXpress Ballarat.

This is an excellent example of an excellent display which is sure to attract shopper attention.

AWW is easily purchased from the display … which is a must for any visual merchandising in a newsagency.

Looking carefully at the display you can see the attention to detail which has been paid in the building of the display.

Well done to Sue and the team at newsXpress Ballarat.

Congratulations newsXpress Wetherill Park

Congratulations to the team at newsXpress Wetherill Park for winning General Retailers of the Year for the second year running for their Stockland shopping centre.

This latest award is well deserved kudos for the newsXpress Wetherill Park team headed by Ginella and Antonella.  They run an excellent business which is a delight to shop and enjoy.  The results of their hard and creating work are shown not only in awards but also in the results of the business.

Engaging in most newsXpress promotions, this business is also a testament to the opportunities presented by newsXpress and its partner suppliers.

Congratulations on the win newsXpress Wetherill Park!

My Family stickers now in fridge magnets

newsXpress members are fortunate to be able to introduce the magnetic version of the My Family stickers, leveraging off the already popular My Family sticker range.

The My Family sticker fridge magnets are already selling newsXpress locations which have taken up the offer.  Promoted on the My Family sticker pull up banner, the fridge magnets give families another way of connecting.  They make an excellent Christmas gift for families, especially those living away from their immediate family.

Offering the My Family stickers fridge magnets is another point of difference for newsXpress, demonstrating the value of respected supplier relationships and leveraging the wonderful support from proactive newsXpress members.

newsXpress members have a fresh reason to promote the My Family stickers using the pull up banner and the fridge magnet poster at the front of the shop as shopper traffic increases through to Christmas.

Hallmark boxed Christmas cards at newsXpress Bairnsdale

newsXpress Bairnsdale has been promoting this excellent range of Hallmark boxed Christmas cards in-store.

Leveraging the connection with the Pink Ribbon campaign, this display is stunning because of the clean and professional display and the sheer size of the offer around a single brand.  It makes a strong visual statement and quickly connects whoppers with the well known Hallmark brand.

As a Strategic Partner, Hallmark provides newsXpress members with access to excellent product, special offers and valuable business insights.  Combined, these assets enable us to make the most of major seasonal opportunities.

Tinco promotion at newsXpress Salamander Bay

newsXpress Salamander Bay has been promoting a range of quality tins from newsXpress preferred supplier Tinco.

Forming part of their Christmas offer, this display is visually impressive as it leverages the terrific Tinco products … sure to be noticed y shoppers in the store.

In addition to this large range of Tinco products, newsXpress also has Tinco represented in our Christmas 2011 catalogue.

newsXpress Top Ryde promotes Cash for Christmas

newsXpress Top Ryde City in NSW has been promoting the EXCLUSIVE TO NEWSXPRESS Cash for Christmas opportunity which offers cash prizes to newsXpress shoppers and newsXpress members.

This promotion offers excellent value for newsXpress members and provides a wonderful opportunity for promoting Pacific Magazines titles such as New Idea, Famous, That’s Life and Who.

Having a point of difference to other magazine retailers is a terrific opportunity which newsXpress members such proactive newsXpress members such as newsXpress Top Ryde City are grabbing with gusto.

2012 Diaries selling well at newsXpress stores

Check out the excellent diary display at newsXpress Glendale.  This is what we would consider a best-practice display as it shows off an excellent range, is easily shopped and uses the newsXpress provided marketing collateral.

Thanks to the excellent ranges available from newsXpress preferred suppliers and the terrific pricing, newsXpress stores have everything they need to make the most of the 2012 diary season.  And this is what is happening.  The sales reports we are receiving are excellent … 2012 diary sales are well up on the same time last year.

The sales success of diaries for 2012 shows the value of having access to an excellent range of products at competitive prices and backing this with good marketing collateral and in-store displays.

The excellent profits being banked y newsXpress members for diaries are a testament to the good work of many in the newsXpress family.

Christmas offers at newsXpress Ascot Vale

In addition to the Christmas catalogue products promoted by newsXpress, newsXpress members source their own Christmas products from newsXpress preferred suppliers and sometimes from other suppliers as required to serve their specific needs.

newsXpress Ascot Vale is offering an excellent range of Christmas products, just some of which can be seen in this photo.

As is often covered at newsXpress member meetings, creating retail theatre like has been done here at newsXpress Ascot Value is important in driving shop pen interaction and, ultimately, sales.  Just having products on the shelves or tables is not enough.  They have to feel the season so that they can engage with the season.