Author: mark

I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au

newsXpress stores promoting Virgin Mobile

newsXpress stores across Australia are promoting Virgin Mobile handsets, SIM packs and recharge with this promotional display unit strategically placed in a high traffic location.

organised through newsXpress preferred supplier Jenlist, the Virgin Mobile promotion is exclusive to newsXpress.  On offer to shoppers is a chance to win one of three Torino Motor Scooters valued at $2400.00 each.  This is exclusive to newsXpress.

By placing the display unit in a good location and engaging with shoppers, newsXpress stores can drive sales of handsets and SIM packs and drive recharge business.

More newsXpress stores promoting beanie kids

More newsXpress stores are promoting the popular beanie kids range form newsXpress preferred supplier Skansen.  This range is wonderful in that it is collectible … people slowly add to their collection over time, making the most of the opportunity and building to an achievement.

newsXpress members are supported by Skansen with easy access to product, competitive pricing and promotional collateral with which to drive sales. We love the support from Skansen as it makes the work of newsXpress members so much easier.

From seasonal offers to everyday sales, beanie kids are popular with newsXpress members and newsXpress shoppers.

Back to School at newsXpress Riverlink

newsXpress Riverlink is promoting Back to School in a big and bold product-focused display in-store. The display gives the impression that no matter what you could need, they would have it in stock. The store looks wonderful and filled. They have  connected with the newsXpress collateral blackboard theme and used this elsewhere to promote their Back to School range.

The result of the big and bold Back to School display at newsXpress Riverlink? Sales are up more than 400%.  This is excellent and there is plenty of time left to run in the Back to School season.

part of the success is due to the non traditional Back to School products sourced by newsXpress for newsXpress members.

newsXpress stores support Better Homes and Gardens

newsXpress stores across Australia are promoting the latest issue of Better Homes and Gardens magazine from Pacific Magazines, a Strategic Partner of newsXpress.

By placement in high traffic locations including next to newspapers and at the counter, newsXpress stores are able to maximise sales.  We are also able to access extra stock in the event of a sell out – helping us to reach our full sales potential.

Better Homes and Gardens is one of the most valuable magazines we sell thanks to sales growth, shopper loyalty and promotion on the TV & radio shows.

Shop local campaign on newsXpress radio

newsXpress radio is promoting the value of shopping locally with regular reminders to shoppers of the importance of shopping locally compared to shopping away from the local area.

Customers in newsXpress stores are thanked for supporting local businesses … like their local newsXpress store.

This on-air campaign connects with the shop local collateral provided as part of the newsXpress local area marketing toolkit which was released last year.

The local area marketing toolkit contains 30+ campaigns for use by newsXpress members for local community and commercial engagement.

Ideal time for selling My Family stickers

sticker-people.JPGThe summer holidays are proving to be the ideal time for selling the My Family stickers from The Sticker Family in newsXpress stores across Australia.

The My Family stickers continue to draw excellent traffic to our stores and drive valuable sales for our businesses.  newsXpress stores are promoting the range by placing the pull up banner out the front – attracting shoppers in who might otherwise not visit.

There is no substitute for the original and the best … shoppers love the My Family sticker range available from newsXpress.

newsXpress stores embracing Back to School

newsXpress stores across Australia have been busy setting up Back to School since right after Christmas.

We have members doing complete booklists for local schools through to others filling in needs for individual parents. Right across the board newsXpress is supporting members with access to the regular lines as well as basket-building impulse lines which will help school kids have a point of difference this year.

Beyond providing access to a wonderful range of products from preferred suppliers, newsXpress is supporting Back to School with professional promotion in-store through newsXpress Radio as well as with excellent marketing collateral.

Lottery win for newsXpress Halls Head

Congratulations to newsXpress Halls Head for selling a division one winning Ticket is last Saturday’s $31 million lottery super draw.  The photo, from the Mandurah Mail, shows store manager Sharon King and owner Phillip Foo celebrating the win for one of their lucky customers.

newsXpress stores sold two of the division one winning entries in the $31 million super draw.  What a terrific result for newsXpress members and newsXpress shoppers!

Sales of lottery tickets are helped by our in-store newsXpress Radio promotion.  Brand awareness is helped by our national TV campaign.

Perfect time to promote the newsXpress phonecard

With so many people travelling around Australia on holidays, now is the perfect time for promoting the newsXpress phone card. This exclusive newsXpress branded phonecard is an excellent value phonecard, offering access to low cost calls inside Australia as well as overseas.

This is a what you see is what you get phonecard. There are no hidden fees or charges.  It offers excellent value and wonderful customer service.

Every time the newsXpress phonecard is used, customers connect withy the newsXpress brand. The money they save, the calls they make, the service they receive … these all connect with the newsXpress brand.

Now is the perfect time for newsXpress members to be promoting the newsXpress phonecard and offering it to regular customers as well as to those travelling in our areas.

The newsXpress phonecard is a product of which we are most proud.

Promoting Virgin Mobile in newsXpress stores

newsXpress stores are promoting Virgin Mobile SIM packs and mobile phone handsets in a range of ways including from LCD customer displays (where installed). This Virgin promotion is exclusive to newsXpress and offers access to some excellent shopper prizes.  By promoting at the point of sale as well as in store, newsXpress members are making the most of the various touch points in their businesses and thereby maximising the opportunity not only for the up-sell but also for recharge business.

We appreciate the support of newsXpress preferred supplier Jenlist in running this promotion.

newsXpress announces 2012 conference

newsXpress has announced details of a newsagency conference you will not want to miss. Over one busy day and night you will be challenged, stimulated and appreciated at this exclusive newsXpress event.

  • Valuable business sessions.
  • Excellent supplier deals.
  • Wonderful networking opportunities.
  • No conference attendance fee.

Thanks to funding from newsXpress preferred suppliers and newsXpress, every interstate newsXpress member will receive a rebate towards their airfares/travel costs. This is another first, it helps ensure that more newsXpress members make the tips and participate in the conference.

We have chosen the date to tie in with the Toy Fair in Melbourne. With toys are a growing category for newsXpress members, attending the Toy Fair the day before would offer a valuable insight.

Please lock in the date now. March 9, 2012. This will not change. We have booked and paid for the venue. We will release a full agenda in late January 2012. For now the points below will give you an idea of the day and night function.

  • No conference fee for all newsXpress members
  • Rebate offered to all interstate members to assist cover travel costs (the amount offered will vary based on location, you will receive an email to notify you)
  • Full day of valuable business sessions
  • Breakouts include supplier trade fair with conference-only specials
  • Interactive Supplier and Publisher sessions
  • Several major announcements sure to add value to your business
  • Morning Tea, Lunch & Afternoon Tea all provided
  • Evening Function of Finger Food and Drinks (7:30 – 10:30) at Eureka Tower observation deck

The event will be held at the Melbourne Convention Centre which is directly adjacent to the Melbourne Exhibition Centre where the Toy Fair is being held. The Convention Centre is close to many hotels ranging from budget accomodation to 5 star. We are asking members to book their own hotel and flights as this way you can find the best possible deal and use points etc if you want to.

The evening event will be a cockail party at the exciting and prestigious Eureka Tower. See Melbourne from on high while enjoying cocktails and some delicious finger food and networking with newsXpress colleagues and suppliers.

Kick off 2012 by attending and participating in this national conference. Get in early on special supplier deals, discover new business opportunities, connect with your newsXpress community in a more valuable and bankable way.

We are thrilled to announce that Gold sponsors for the conference so far are: Pacific Magazines, Jenlist, Skansen, Tower Systems and Hallmark Cards. More will be announced soon. It is with the support of our sponsors that we are able to host this event for newsXpress members.

newsXpress Radio: great newsagency marketing in-store

nxpradioyellowa4.jpgnewsXpress Radio has been broadcasting into newsXpress stores right through the Christmas and New Year period.

Offering an excellent selection of music as well as live news and protons of newsXpress preferred supplier products, newsXpress radio connects newsXpress businesses right across Australia in a practical, commercial and enjoyable way.

This live in-store radio service is promoting products and services available in newsXpress stores … supporting newsXpress preferred suppliers and offers they have available through our network.

Live news is a real bonus of this service, connecting our businesses and the in-store radio service in a more valuable way than the background noise of just music or commercial radio not promoting the business and the shopping experience.

Playing newsXpress radio in-store connects newsXpress members beyond their walls and genuinely leverages our network as a true network.

newsXpress members support newsXpress radio, providing us with a valuable and proven platform off of which we can sell products from newsXpress preferred suppliers … across the newsXpress retail network.

The best newsagency marketing group?

How can a newsagent decide which is the best newsagency marketing group for them? It is a tough question which is often middies by thoughts of money and other factors.

The best newsagency marketing group is one which helps newsagents drive…

  • business efficiency
  • retail sales
  • new traffic
  • shopper efficiency
  • business enjoyment

newsXpress pursues each of these goals with and for members. Our newsagency marketing group helped many newsagents achieve more in 2011 than if they had not been with us.

Our practical support for our members through newsXpress radio and our national TV campaign are two highlights which add value, at no cost, to newsXpress membership.

It is the package of tangible value on which newsXpress members can bank over the long-term. It demonstrates an understanding that it is the profit which you make from your business each day which is more valuable than a non-sales related cash short term benefit as we hear some talk about.

Cheeki Water Bottles a hit at newsXpress Ocean Grove

newsXpress Ocean Grove continues to enjoy success with Cheeki water bottles. Having embraced the opportunity when first presented in 2010, newsXpress Ocean Grove continues to enjoy good sales with this line of safe water bottle products.  Safer than plastic and many other water bottles, the Cheeki range is something newsXpress stores can be proud to offer.

newsXpress launched the range of Cheeki stainless steel water bottles in 2010 and what a success they have been!

newsXpress has made Cheeki a success for members with range and merchandising advice, pricing which delivers an excellent margin to newsXpress members and with vital information to help team members sell the benefits of the Cheeki product.

Cheeki bottles …  the newsXpress difference in action.

Fridge magnets from The Sticker Family

The fridge magnets released exclusively to newsXpress members some months ago from our friends at The Sticker Family have been selling well.  They a popular addition to The Sticker Family range.

Promoted using collateral created exclusively for newsXpress stores, the magnets enable customers to promote the magnets with their pull up banner or elsewhere in the store.

Right through Christmas stickers and magnets from The Sticker Family have been selling well, driving excellent business for newsXpress members … thanks to the wonderful support from The Sticker Family.

Lego brand drives sales

newsXpress Pakenham has had terrific success with the Lego brand, selling Lego kits from this display which was photographed a couple of months ago.

With Lego products available from a number of newsXpress preferred suppliers, this is another brand newsXpress members are able to support.

Brands like Lego are important in that they are easily understood by shoppers. People trust the quality.  They also buy on the basis of nostalgia.