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Promoting Cooper from Hallmark at Knox City

The team from newsXpress Knox City in Victoria is promoting the large Cooper plush bear from hallmark on a swing high above the Valentine’s Day display.

This bold display is drawing new traffic from the mall into the store, helping to drive sales of other Valentine’s Day products in the business as well as general products. Putting Cooper on a swing makes him more appealing than just plonking him on or in a display. It provides context which helps make him a more appealing purchase.

The Cooper products as well as other interactive products from Hallmark are selling very well at newsXpress Knox.

Promoting Better Homes and Gardens magazine

newsXpress members are embracing the latest issue of the top selling Better Homes and Gardens from newsXpress strategic partner Pacific Magazines with terrific in-store displays promoting the title.

the display in the photo is from newsXpress Watergardens in Victoria, one of our corporate stores.

Sales of Better Homes and Gardens for our newsXpress newsagency marketing group group are stellar thanks wonderful support from Pacific and from newsXpress members.

newsXpress members are banking excellent financial results thanks to the support and assistance of Pacific Magazines.

Promoting Cooper and Tinco product

In a smart and successful move, newsXpress Riverlink is promoting the Hallmark Cooper plush and talking bear products alongside the wonderful Tinco antique teddy tins. Two preferred suppliers in one display is a real bonus.

This is an excellent move and is delivering good business results for both products form the newspaper stand.

The dual display broadens the appeal, supports two preferred suppliers and adds value to the traditional newspaper stand.

This is an good win win display from the team at newsXpress Riverlink.

Valentine’s Day success at newsXpress Dapto

newsXpress Dapto has been enjoying terrific sales success with Valentine’s Day product sourced through newsXpress preferred suppliers including the large plush bears shown in the photo and others.

Going out early and bold with Valentine’s Day is paying off for newsXpress members around Australia. Thanks to work last year from our merchandise team, newsXpress members had the pick of the crop of Valentine’s day products at excellent prices. This has presented them with a competitive advantage today … this is reflected in plenty of happy newsXpress members.

newsXpress members suffer from SPAM attack

A competitor of newsXpress has again spammed members by sending unsolicited emails after we issued a cease and desist notice. This communication reaches spam regulation in Australia and speaks to their disregard for respect of the individuals they have attacked and the spam laws.

While it is flattering that we so desperately want to connect with our members, we are disappointed that they have abused email in this way.

Promoting the JAG watch prize for Valentine’s Day

newsXpress Knox is promoting the JAG watch prize on offer in-store, thanks to Hallmark and newsXpress, for one lucky Hallmark Cards Valentine’s Day shopper this year.

The display in the photo is behind the counter at newsXpress Knox. It’s bold and singular in the message it presents – a departure to what can be seen behind the counter in other newsagencies.

The opportunity to win a pair of JAG watches is an excellent lure to get people shopping for a Valentine’s Day card in a newsXpress store. This is why newsXpress members are promoting the opportunity in a bold way.

newsXpress launches exclusive magazine management training

newsXpress has announced to members a series of EXCLUSIVE in-store training opportunities for team members who are responsible for managing magazines. This training will share exclusive to newsXpress intellectual property around magazines and thereby help our members to drive more rewarding commercial results from magazines.

By training the newsXpress store employees responsible for magazines rather than the business owners we are getting vital information to the people most likely able to deliver benefits for the businesses from our IP.

It is easy for a newsagency marketing group to sprout words to make it sound appealing and another thing entirely to deliver on its promises. This in-store magazine management training by newsXpress puts words into action, it shows the newsXpress difference and, most important of all, it delivers to our members valuable knowledge with which they will sell more magazines.

newsXpress supports green stationery products

As the only authorised reseller of mapped products in the newsagency channel, newsXpress is best positioned to make the most of the Maped range, especially their environmentally friendly products such as the Green Logic stapler.

Maped are continuing their efforts to treat natural resources carefully and to protect the environment. The portion of recycled materials utilized in manufacturing has grown steadily and Maped have launched more environmental-friendly products.

newsXpress is proud to offer certified environmentally friendly stationery products from Maped. These products will help newsXpress meet environmental supply requirements now in place with many schools and government departments.

Maped products at newsXpress Leongatha

newsXpress Leongatha has been promoting the Maped range of products as part of their Back to School offer … making the most of the newsXpress status as an authorised Maped reseller. Indeed, newsXpress stores are the only newsagents to achieve authorised reseller status. This gives us marketing support including exclusive TV plus it gives us more competitive pricing.

By including Maped products first in the Back to School offer and then in the broader stationery offer, newsXpress stores are demonstrating a point of difference around value, the environment and margin for the business.

Places filling fast for newsXpress conference

With just one month until the newsXpress national conference in Melbourne places are filling fast. The agenda is out and attracting more member interest as is the level of support from suppliers which is enabling newsXpress to contribute toward travel costs of members attending the conference.

With Eliot Goblett as MC for the day, an excellent line up of speakers, enticing suppliers offers and an evening event planned for high above melbourne, the conference is set to be not only valuable form a business perspective but also personally memorable.

Only newsXpress members and preferred suppliers have access to this event.

Promoting Cooper from Hallmark

newsXpress Bairnsdale has been promoting the latest iterative product from newsXpress strategic partner Hallmark, Cooper, with this wonderful window display. The window displays plays to the interactivity of Cooper. It also connects with the Cooper colours.

The team at newsXpress bairnsdale should be thrilled with their display.

newsXpress stores are having excellent success with Cooper.

Promoting Cleo magazine at Ascot Vale

newsXpress Ascot Vale has promoting Cleo magazine from ACP Magazines using this impulse purchase display unit placed in their high-traffic magazine aisle.

As a preferred supplier, newsXpress members regularly promote titles from ACP Magazines above and beyond the usual magazine display one sees in a newsagency.

The free dress with this latest issue of Cleo magazine provides an excellent opportunity to drive impulse purchases.

Valentine’s Day at newsXpress Watergardens

newsXpress Watergardens in Victoria is promoting a broad range of Valentine’s Day products from this display which is facing into the mall.

Dressed with the newsXpress Valentine’s Day 2012 marketing collateral, the display appeals to shoppers of all ages and situations.

Elsewhere in the store is an excellent range of Hallmark Valentines cards on offer, further enhancing coverage of the season.

Valentine’s Day at newsXpress Eli Waters

newsXpress Eli Waters is promoting Valentine’s day with this display in-store, facing customers as they enter. This is just part of their focus on the Valentine’s day opportunity.

With and excellent mix of Valentine’s Day products on offer from newsXpress preferred suppliers, there are sure to be many happy people in and around Eli Waters come Valentine’s Day 2012.

newsXpress has arranged for newsXpress members to have two JAG watches to give away in-store to one lucky local Valentine’s Day Hallmark card shopper – to help drive even more sales of Valentine’s Day products.

Farewell and welcome…

newsXpress was disappointed to announce to our members and suppliers the resignation of Ben Kay as General Manager of the business yesterday. Ben had served the company with energy and professionalism for several years, first as Merchandise Manager and then as General Manager. Ben leaves the business in better shape than when he joined and now moves on to running his own newsagency, newsXpress Parkmore, and engaging in other business opportunities. The friendships he has with newsXpress members will endure for years to come.

Change in business is rarely easy, especially unplanned change. We are fortunate to have Rob Henderson stepping from his National Merchandise Manager role with newsXpress into a new role as Chief Operating Officer. This is a new senior role created by the Board to facilitate newsXpress moving to the next phase of its development as a newsagency marketing group.

Over the next weeks and months further appointments will be announced as the group structures for growth not only of our member newsagency businesses but of newsXpress itself. New assets will be engaged and skills employed to provide newsXpress members and newsXpress with a valuable competitive edge on several fronts.

At our national conference in Melbourne in early March newsXpress members and suppliers will see first-hand some of the enhancements to the newsXpress offer being deployed. We are thrilled to note that this conference is set to have more newsagents attending than any newsagent conference in the last few years.

A key part of the conference will be a closed member only session outlining the newsXpress business plan for 2012 and into 2013 and reflecting how this benefits current and future members of the group.

newsXpress has already advertised for additional administrative resources for the head office. This is first additional role we are seeking to fill.

We are in the middle of a series of supplier meetings discussing exclusive opportunities and unlocking ways of delivering valuable commercial benefits for newsXpress members. These meetings and our business plans focus on helping newsXpress members generate new traffic, build deeper shopping baskets and drive the operating efficiency of their businesses.

newsXpress members and suppliers with questions, comments and feedback are welcome to speak with newsXpress Directors: Mark Fletcher 0418 321 338 or Graham Randall on 0419 711 153 or newsXpress Chief Operating Officer Rob Henderson on 0401 336 622.

newsXpress Bondi Eastgate promotes Maped products

Maped product displays are drawing traffic and driving sales in newsXpress stores across Australia including this display at newsXpress Bondi Eastgate in NSW.

As the only authorised stockists in the newsagency channel, newsXpress stores are benefiting from excellent advertising, exclusive trading terms and two exclusive products. We are backing this promotion with TV on GO! a nine network channel.

Whether it is a value-based display as being run at newsXpress Bondi Eastgate or a feature brand based display which we see in some other newsXpress locations, mapped products are selling. Customers love the quality. Kids love the design.

Why buy your kids cheap China product when you can buy the quality of Maped at competitive pricing.

Promoting Girlfriend magazine and FREE Virgin Mobile SIM cards

newsXpress stores across Australia are promoting Girlfriend magazine from strategic newsXpress partner Pacific Magazines and the FREE $2 Virgin Mobile SIM Pack which comes with the magazine.

The photo shows smart placement at newsXpress watergardens where they have the Girlfriend magazine beautifully displayed in a high traffic location plus the Virgin Mobile Broadband display unit to the side. This even better connects the Virgin Mobile brand with the Girlfriend display. This reinforces the $2 SIM pack gift which comes with this issue of the magazine.

This is another EXCLUSIVE offer for newsXpress members, adding value in terms of magazine sales as well as driving Virgin Mobile sales and recharge business.

newsXpress Knox promoted Maped range

newsXpress Knox City in Victoria is enjoying terrific success with the Maped display allocated at the front of the newsagency, facing into the mall.

Customers are loving the packaging and the price point.

newsXpress has been able to leverage its group buy to land the product in-store at a competitive price, enabling newsXpress members to compete on price and achieve a good margin. While some newsagencies prefer to offer cheap China product, newsXpress continues to pursue brands which deliver a good value proposition which is appreciated and supported by shoppers.

The external marketing for the Maped range is helping build brand awareness and this further supports the national commitment by newsXpress members.

Promoting Back to School in the newspaper

newsXpress Wetherill Park has been promoting Back to School in the local newspaper with this advertisement promoting a range of products including exclusive to newsXpress Maped product.

This is an excellent advertisement connecting with brand and value – two key points of difference promoted by newsXpress through its preferred supplier relationships.

Local advertising like this is vital to the success of any business. We are thrilled to see newsXpress Wetherill Park engaging in this way.

Maped promotion for Back to School at newsXpress Watergardens

Like newsXpress across Australia, the Maped range of products has been a key feature of the Back to School offer, presenting a product range with a point of difference for newsXpress and supported by national advertising.

newsXpress Watergardens has been promoting the Maped range at the front of the newsagency along with the healthy and safe Cheeki water bottles next to the display – driving two opportunities from the one high traffic location. The excellent Maped display promotes the range in an easy to shop display.

newsXpress is the only newsagency group being promoted by the Maped brand in all advertising around the Back to School opportunity.