newsXpress Leongatha has put a new range of gift lines in from newsXpress preferred supplier Gibson. Having a range of items in the one style helps stores tell a visual retail story and create a display which is more easily noticed by shoppers.
This range is new from Gibson and should appeal to the local Leongatha shopper.
This range is a good lead into Mother’s Day gift buying.
newsXpress members banded together for a commercially stunning day at the Melbourne Toy Fair over a week ago. Suppliers closed their stands to other Toy Fair visitors for our group, so we could see their products without interruption.
This exclusive shopping day was a tremendous and valuable show of unity by newsXpress members. Participating members gained access to special deals and some wonderful products learnings through the course of the day.
newsXpress members flew in from around Australia to participate in this event and the newsXpress National Conference which was held the next day.
Suppliers participating in the exclusive buying day experience are thrilled with the result. Now that they have had an opportunity to tote up the value, they are all keen to participate with newsXpress in a similar exclusive buying day again.
newsXpress Inverloch tapped into the opportunity of the local community jazz festival with this display in-store offering products sourced through one of our newsXpress preferred suppliers.
We love this display not only because it connects with a local community festival but because it shows a broader range of products to what one might usually see in the newsagency. newsXpress preferred suppliers have access to a diverse range of products for all sorts of needs.
Change like this is good for the business and customers.
newsXpress Beers Port Lincoln in South Australia has been having terrific success promoting the healthy water bottles from Cheekie and the MyBagTags from Korjo on stands next to each other.
From Back to School to now these stands have worked a treat in delivering valuable sales to the business.
The Cheekie water bottles and the MyBagTags were introduced through the newsXpress preferred supplier program. The MyBagTags were trialled in a smaller display at the counter before the store committed to the larger spinner shown in the photo. newsXpress suppliers happily work with newsXpress members when introducing new lines to help test interest before making a longer term commitment.
These two product lines reinforce the newsXpress commitment to brand name products reflecting quality and genuine value. We love brands because people stand behind them and because shoppers recognise the value.
Businesses which focus on selling on price will ultimately struggle. Price is not a differentiator recognised by consumers. It is not the most common factor in a word of mouth recommendation. This is a theme which was developed at our National Conference in Melbourne last week.
Backing brands which provide access to quality products is proving to be a valuable business building decision by newsXpress and newsXpress members.
newsXpress Parkmore in Victoria has the Charm It range at the counter and it’s working a treat, selling well. Indeed, they have sold out of the larger packs.
Having the product at the counter, as they have done at newsXpress Parkmore, leverages impulse purchase opportunities. having it located facing into the mall helps the business attract shoppers who may otherwise not have entered this visit.
The Charm It range is a recent addition to there newsXpress product mix and is working very well right across the group. This is a product range which appeals to a valuable demographic.
newsXpress Sunbury Square is the best place to shop in Sunbury Victoria for Easter treats, Easter cards and Easter gifts this year.
The photo shows part of their range which has been on display in-store. Located on the dance floor, this display is easily browsed on all sides by shoppers who visit the business for other items.
The newsXpress Sunbury Square team backs the good Easter range up with excellent customer service.
The newsXpress national conference in Melbourne yesterday saw close to 200 people fill the conference centre for a day of fast-paced, valuable and commercially confidential sessions. Unlocking deals and opportunities for newsXpress members, the conference has kicked off 2012 in a proactive and positive way.
Based on newsagency conferences over the years, we expect this to be the biggest newsagency conference, except maybe outside the ACP Connections conference, the channel will see in 2012.
newsXpress members loved the event, staying right through to the close at 5:30pm.
Suppliers loved the event and the face to face time they had with newsXpress members.
Elliot Goblet was a wonderful, engaged, savvy MC. He made the day more fun and helped us laugh at ourselves.
newsXpress shared its vision for 2012 and beyond, suppliers enhanced this with their vision for working with newsXpress members in 2012 and beyond. In our closed member-only session we shared data which changed the way newsXpress members see the success they can achieve.
The long full day even was capped off with a wonderful evening of wonderful five-star food and drinks on the 89th floor of the Eureka Tower. Some conference attended also got to spend time on the observation desk, looking through a glass floor over Melbourne.
It is difficult to put into words what the conference and the pre-conference buying day at the Toy Fair has meant for participating newsXpress members. While it was a commercial, social and personal success, what the 200 or so attendees take back to their businesses will be seen in business results this year and beyond.
We are all excited for 2012 and beyond and what we will achieve together.
newsXpress Bairnsdale has been promoting Women’s Health magazine from Pacific Magazines with this brilliant window display at the front of the newsagency.
By adding elements such as the bike, clothing and other items the store has made the display more appealing and visually interactive.
This terrific display is certain to drive awareness and sales of the popular magazine.
newsXpress Port Lincoln has had this excellent main window display in place to promote a range of gift items from newsXpress preferred supplier Gibson. Click on the image to see a larger version.
The glare of the window in the photo makes it hard to see but you can see a warm and creative display supporting excellent products in-store from gibson.
newsXpress Watergardens is promoting the opportunity to win cash prizes from Pacific Magazines with this terrific aisle end display which faces into the shopping mall at Watergardens Town Centre.
Around the opportunity to win cash are the Pacific Magazines titles connected with the promotion. This is a perfect way of engaging with the promotion, giving shoppers a reason to purchase their magazines at this shop rather than at a nearby supermarket or petrol outlet.
It is displays like this which sit at the core for excellent year on years store sales growth for newsXpress members in the magazine category. As exclusive foundation members of the Pacific Magazines Nexus program, we are well positioned to make the most of the opportunity for our members and our friends at Pacific.
newsXpress Shoreline in tasmania has incorporated the Maped range into the stationery department, giving the high quality maped products an excellent position to drive impulse purchases and to shop off the respected brand which has been promoted on TV … with newsXpress tagged in the TV commercials as an authorised stockist.
delivering excellent margin and a quality which is superior to cheap China product, the Maped range of stationery is something of which newsXpress members are proud to carry in store.
This is a best practice Easter Beanie Kid display.
This is the display created by the team at newsXpress Streaky Bay. It looks terrific – big, bold and appealing. easy to shop too. well done to everyone at newsXpress Streaky Bay for creating such an good display and supporting this newsXpress Easter product.
Bold and attractive displays tell a story through their appeal. Ultimately, they drive sales. That’s what this display at newsXpress Streaky Bay is all about and it’s working a treat for the business. Well done!
newsXpress Melton is promoting the Easter Beanie Kids offer which has been embraced by all newsXpress stores. The placement is clever in that it’s next to newspapers, a very busy destination in-store – and next to plush which attracts kids.
Even as the Easter Beanie Kids display was being created, the team at newsXpress Melton sold four units. Now that’s sales success! Since then sales at Melton have continued.
Easter Beanie Kids is proving to be another newsXpress success story … further showing off the value of newsXpress membership and commitment as our members are banking valuable margin dollars.
newsXpress Wetherill Park has put together a truly stunning display promoting the Easter Beanie Kids.
Using a helium balloon to cap the display is a genius move which is certain to drive excellent early sales for the Easter season.
The Easter Beanie Kid products are selling like a treat right across newsXpress thanks to excellent visual merchandising in good locations in-store. This is a produt which will attract shoppers and these shoppers are likely to purchase other items in-store. This is why the stunning display at newsXpress Wetherill Park is so smart – for selling the easter beanie Kids and other products for easter and everyday shopping.
newsXpress St Clair in New South Wales is promoting the Easter Beanie Kids which feature as part of our Easter offer at newsXpress … right across our network of stores.
Promoting these products at the front of the shop attracts new customers and these new customers are likely to purchase other items with their Easter Beanie Kid purchase. Yes, they are that popular!
newsXpress loves the Beanie Kid opportunity because it is a brand shoppers repeat and because it attracts a younger shopper, a shopper of tremendous value.
newsXpress Knox City in Victoria has been promoting the Pacific Magazines $10,000 cash giveaway with this aisle end display facing onto the dance floor.
This display in the photo plus promotions with women’s weeklies titles and elsewhere in the store plus an over the counter pitch are making the promotion a key part of shopping in the newsagency.
With all newsXpress stores participating in the promotion it is easy for the whole group to get behind then opportunity – not only to help our customers tap into the $10,000 cash prize pool but to also build our databases for future marketing campaigns.
newsXpress Macarthur is promoting the Easter Beanie Kids in the window facing into the shopping mall and making the most of these highly prized easter gifts.
With newsXpress members selling out of the Easter Beanie Kids already these products are set to be a huge success for newsXpress members right across Australia.
Getting the popular products into high traffic locations is vital to make the most of the opportunity.
newsXpress is hosting a guided tour of the Melbourne Toy Fair later this week. Meeting with selected Toy manufacturers and wholesalers, newsXpress members will get to see new products and access special offers as a valuable and appreciated entry to the growing, for newsXpress stores, toy space.
Running the day prior to our national conference, the guided Toy Fair visit is another way newsXpress is adding value to newsXpress member businesses, guiding ranging decisions and unlocking excellent deals.
Our approach to Toy Fair is an excellent example of newsXpress demonstrating the importance of brand and the value of the group working together.
The team at newsXpress Beers Port Lincoln in South Australia has put together a creative display promoting the latest issue of The Australian Women’s Weekly.
This display connects beautifully with the tenor of this issue of The Australian Women’s Weekly. It presents the title as more than just a magazine.
newsXpress members look for ways to go above and beyond in supporting and promoting magazines AWW is an excellent title to support as it is the #1 magazine in Australia.
newsXpress Riverlink is marking the most of the Pacific Magazines $10,000 consumer promotion with this excellent display showing off a range of titles in a high traffic locating near the entrance to the newsagency.
In addition to promoting the consumer prize opportunity, the display is showing off titles which come with bonuses – such as the current issue of That’s Life from Pacific Magazines.
This is what newsXpress members are doing right across Australia … making the most of the prizes and giving their shoppers an opportunity to connect with extra value.