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Promoting Feast magazine

newsXpress members are promoting the latest issue of Feast magazine in their food title sections with prime full-cover placement. The photo shows placement at our newsXpress Knox store.

Feast is a unique food related title. newsXpress member experience is that it responds well to promotion – at the counter and when placed next to the top selling newspapers.

Feast covers are always unique, delivering good visual cut-through from other food titles. This is another reason to ensure the full cover is on show.

From our friends at Pacific Magazines, Feast is a title newsXpress members also promote in customer emails and other marketing initiatives.

Discount homewares offer for newsXpress members

newsXpress members have been given an excellent opportunity to to access a wonderful range of homewares gifts at a specially reduced price. This latest offer is another example of the commercial value of the group … when suppliers make available special buying opportunities for newsXpress members to access deals which help drive wonderful GP opportunities.

Offers like this latest one are communicated through our communications network directly to newsXpress members and through our in-house and store contact support team.

Just a few months ago newsXpress members has a product offer which delivered 80% GP and those who took up the deal quickly sold out – banking excellent margin dollars as a result.

Promoting marie claire magazine

newsXpress members are getting behind the latest issue of marie claire magazine not only because of the magazine’s national campaign in pursuit of marriage equality but also because of the wonderful gift of 20% off Napoleon Perdis lip gloss with each copy of the magazine sold. newsXpress members are promoting this issue of marie claire in additional locations to make the most of the opportunity of the higher profile of media attention for this issue. We are hearing excellent reports of sales growth as a result of the inshore and media activity.

Exclusive Father’s Day offer out

newsXpress members have received details of preferred supplier Father’s Day ranges including a exclusive to newsXpress products offer of a product which will be promoted nationally on TV and which absolutely will only be available in newsXpress stores.

The high margin product is unique, fun and much needed by just about every dad. There is nothing like it in Australia.

And newsXpress members have this product exclusively.

Based on confidential presentations and evaluations, we expect our hero Father’s Day product to sell very well and drive ne traffic to newsXpress locations around Australia.

newsXpress Wetherill Park promotes Zoo magazine

newsXpress Wetherill Park has been making the most of the cash prize promotion with the latest issue of Zoo magazine with this terrific aisle end display promoting the title. It’s a bold and hard to notice display sure to drive impulse purchases of the title.

Click on the image to see a larger version of the display.

We have heard from newsXpress members that this issue of Zoo has performed well.

Launching TECHlife magazine

newsXpress Knox, one of our corporate stores, is supporting the launch of TECHlife magazine from ACP magazines with this counter display promoting the title. The store also has stock located in the technology section of the business.

Click on the image to see a larger version of the display.

TECHlife is aimed at people who use technology such as the iPhone, iPad and the Galaxy Tab every day. This is a more consumer focused title than other technology titles – hence the value of promoting it at the sales counter as they are doing at newsXpress Knox.

Promoting the In Store offers newsletter

newsXpress members are promoting the latest In Store offers newsletter in self-serve stands at the front of their businesses and in a variety of other ways to drive shopper engagement with the publication.

Promoting each member business, newsXpress itself as well as a range of preferred suppliers, the In Store offers newsletter is proving to be a valuable platform for newsXpress members who want to reach beyond their businesses with a professional communications platform.

The newsletter is provided to newsXpress members well in advance of the start of each month and it carries content which supports newsXpress preferred suppliers.

Promoting BRW Rich 200

Check out the display created by the team at newsXpress Caboolture in Queensland for promoting the BRW Rich 200 issue of BRW magazine.

This fantastic display faced shoppers as they entered the business, delivering a high impact for the special issue of BRW.

Created entirely in-store by the Caboolture team, the display is something of which all involved can be most proud.

Professional magazine displays bring a feeling of theatre to any retail business and this helps drive sales. newsXpress members know this and lead the market in this type of professional engagement.

Promoting Zoo magazine cash prizes

newsXpress stores around Australia are promoting the cash prizes on offer with the latest issue of Zoo magazine.

Check out the display created by the team at newsXpress Watergardens yesterday. This is at the front of the newsagency facing into the mall – to attract shoppers in-store. In addition to this display, Zoo is being promoted in its usual location.

newsXpress members love getting behind magazine promotions to drive traffic and drive impulse purchases.

newsXpress provides members with exclusive tools and tips which drive success.

newsXpress newsagents professionally promote ink in-store

newsXpress has provided newsXpress members with professional shelf talkers (price cards) for use in professionally promoting the prices in the latest HOT ink! catalogue which is out now.

These shelf talkers show off not only the price of each cartridge but also the brand. We only sell brand name cartridges as consumer research shows this is what they trust. While the newsXpress commitment to brands is evident throughout each newsXpress stores, it is most obvious in the ink department.

HP, Canon, Brother, Epson and Lexmark help fund the production of the shelf talkers so they are provided free of charge to newsXpress members … adding more value to newsXpress membership.

HOT ink! is a real value-add campaign for newsXpress members as they get access to products at competitive prices, low cost flyers for distributing to homes and businesses, these shelf talkers, newsXpress radio promotion and national TV promotion. There is no other ink campaign for newsagents like this in Australia. The work and investment deliver with excellent sales from existing as well as new customers. This makes newsXpress businesses more valuable.

Excellent sales results for newsXpress members

newsXpress regularly receives confidential sales data from a range of supplier partners. This data is provided on a confidential basis and is therefore not published here or elsewhere.

Just this last week we have received data from a major supplier showing newsXpress stores achieving double the growth over other newsagencies. This growth has been achieved with newsXpress stores not having to spend any extra money – all the marketing was newsXpress and supplier funded.

So, newsXpress members have increased the dollars they bank by a greater percentage than other newsagencies. This is the newsXpress difference … more money in the bank as a result.

We will share more of this great news at the next round of confidential newsXpress member meetings.

Exclusive Father’s Day and Christmas products

newsXpress has sourced several exclusive products lines for Father’s Day and Christmas. The products are exclusive to newsXpress for Australia. that is, no other retailer will have these products.

To be promoted nationally on TV and in-store with terrific collateral, newsXpress is preparing to provide newsXpress with everything they need to make the most of the opportunity.

The products have been carefully selected and thoughtfully prices. Our member merchandise committee has also been briefed to provide an opportunity for gathering opinions.

In selecting exclusive product for newsXpress members, the newsXpress merchandise team has been careful to source products which fill gaps in the current preferred supplier product range. The result is valuable range extension and appreciated traffic generation from exclusivity.

It is researched and considered product development work like this which sets newsXpress apart. It provides our members with products which bind us together, opportunities unique to the newsXpress brand, success stories we will be able to widely share as we develop the newsXpress story further.

We are thrilled to be in the position to deliver the benefits of exclusivity to newsXpress members.

Promoting Spirit cards

newsXpress Caboolture in Queensland is promoting the wonderful and cheeky range of humour cards from Spirit.

This range is a treat to have in-store as it attracts shoppers looking for unique and funny cards. Sales are very strong.

Placed in a stand alone unit as part of the overall card offer in-store, the Spirit cards display is easily shopped and it helps pull people into the card department to consider other products.

The Spirit card range is part of the broader card offer endorsed by newsXpress for members.

Promoting Who and pics of Jessica Simpson’s baby

newsXpress Knox is promoting today’s issue of Who from newsXpress strategic partner Pacific Magazines with this behind the counter display.

The exclusive photos of Jessica Simpson’s baby and the broad promotion of this by Pacific make it a perfect title to promote boldly in-store – as is being done at newsXpress Knox.

newsXpress embraces the Queen’s Jubilee opportunity

newsXpress St Clair, like other newsXpress members who were provided stock, are promoting The Australian Women’s Weekly Queen’s Jubilee souvenir edition in a high traffic location in-store.

Sales have been strong with many customers purchasing the one-shot on impulse. Counter placement has proved to be ideal for this title – especially counter placement where the counter is given over to promoting the title. Well done newsXpress St Clair!

Promoting Take 5 at newsXpress Caboolture

The team at newsXpress Caboolture has been going all out to promote the latest issue of Take 5 magazine with this terrific counter display.

A single title display like this at the counter is an excellent way to promote a good-value magazine. This issue of Take 5 is good value because of the free gift with the magazine.

Well done newsXpress Caboolture.

newsXpress members invest time, space and money in promoting magazines because we believe in the category and understand the importance of it in driving core and consistent traffic or our businesses.

Displays like this keep the magazine offer fresh.

newsXpress members love our Coca Cola deal

newsXpress and Coca Cola officially launched a wonderful deal for newsXpress members at our national conference in Melbourne in March. newsXpress members have embraced the opportunity and brought Coke products in0store thanks to the generous support from Coca Cola. The result is incremental business for newsXpress members and incremental business for Coca Cola.

The newsXpress merchandise team looks for commercial opportunities which make sense and which are true to our commitment to widely recognised brands. The Coca Cola offer and relationship meets these requirements.

We appreciate the support from newsXpress members and the wonderful feedback we have been receiving on sales.

Triqo products selling well

The team at newsXpress Bairnsdale has put together a terrific display from newsXpress preferred supplier Educational Colours and their product Triqo.

Triqo is a wonderful creation that any child aged 3- 83 enjoy exploring with. If your imagination is unlimited then Triqo is unlimited.

Take a look at the Triqo website for examples of how inventive others have been and see what you and your newsXpress staff can come up with. We would love for you to send in some pictures of what you have done.

http://www.triqo.com/examples

Click on the image o see a larger version of the photo.

newsXpress Ocean Grove taps jewellery opportunity

newsXpress Ocean Grove has developed an excellent reputation in the region for its gift range.

In addition to excellent offers for major seasons, newsXpress Ocean Grove offers a year-round range of gifts including jewellery related items. One of their recent successes has been these jewellery stands from one of our newsXpress preferred suppliers. Acting as a prop for products as well as a product for sale in its own right, the jewellery stand is different to what shoppers expect to see in a newsagency.

newsXpress Ocean Grove innovates in product range as well as in merchandising, making the most of opportunities from newsXpress preferred suppliers … bringing fresh products to Ocean Grove locals and those who pass through.