newsXpress Umina got into the promotion of the start off the State of Origin series with this display above their newspapers. Tapping into a selection of products including NRL cards, they sought to grab incremental business from the NRL fans in their area.
Placing the display with newspapers ensured that the maximum amount of traffic saw the opportunity.
The team at newsXpress Eli Waters got in the bood for the kick of the State of origin series this week with a dress up. Great to see them having fun before the big game. We are guessing that only one of the four was happy afterwards.
It’s terrific to see retail being such fun even if it does mean wearing a wig Al!
newsXpress Sarina went all out promoting the start of the State of Origin series. Besides an excellent range of clothing, which sold out, they used prime counter space for promoting the Heroes of Origin from ACP Magazines.
This counter display drove incremental purchases of the magazine and subtly promoted other Origin products available from the store.
It was the clothing display which was stunning. Just inside the door and offering a range of tops in a good selection of sizes, the good people of Sarina are certainly dressed for victory.
The newsXpress merchandise committee met this week to consider supplier submissions for Christmas. While the contents of the meeting are confidential for commercial reasons, we can share that newsXpress members representing fourteen of our member businesses were thrilled with the opportunity to see potential Christmas product and discuss the suitability or otherwise of this for members of our newsagency marketing group.
newsXpress hosted the meeting with some live in the room and others connecting through the internationally-renowned WebEx platform.
newsXpress has been offered three new store locations in recent weeks. One is a greenfield location and two would be replacing existing businesses which wish to exit their respective locations.
We are working through a structured process as we research and consider each opportunity. This process included competitive analysis, budgeting and what we could do with the business.
Regardless of where we end up with the opportunities, the process is valuable for newsXpress as it refreshes our experience with situations encountered by members as they work through similar opportunities.
A group of newsXpress members participating in the Hallmark Gold Crown Summit in Las Vegas will fly to New York for a few days looking at retail. Taking in tours of large and small format retail situations, the New York trip will broaden perspectives and open opportunities for participating newsXpress members to look at some of the latest retail developments. The group will look at a broad range of retail stores covering several product categories.
newsXpress Gympie is promoting Slow Cooker 2 from ACP Magazines in-store with this terrific live cooking show featuring the Gympie Chef.
Click on the image to see a larger version of the photo.
Beyond the visual theatre are the smells as a tasty meal cooks through the day as part of the live display.
The real delight comes from tasting the meal which has cooked in-store throughout the day. Yum!
Talk about visual merchandising! Well done Warrick and team.
newsXpress East Maitland is supporting Optus and Beanie Kids with two displays at the counter, facing shoppers. Both offers are working a treat in this high-traffic location, showing off products shoppers easily consider on impulse even though they may have visited the newsagency for some other item.
While it may seem odd having such different products next to each other, the placement speaks to the diversity of shoppers newsXpress East Maitland serves.
Beanie Kids are selling well right across newsXpress thanks to support from Skansen.
Optus handsets and recharge are proving to be a valuable newsXpress offer thanks to support form Jenlist.
What an impressive way to showcase the launch issue of Grand Designs Australia from Universal Magazines.
newsXpress Grovedale have made a wonderful effort compiling all the necessary items and more one would need to use for DIY. That combined with all the great information in GRAND DESIGNS who wouldn’t want a copy.
A display like this gives a fresh look to customers who may not have seen this magazine before.
Keep up the good work newsXpress GROVEDALE.
Armidale magazine shoppers have an excellent range to choose from at newsXpress Carr’s Armidale. The magazine range is broad, appealing not only to top selling titles but to many special interests – serving the Armidale population professionally.
Following newsXpress magazine principles of beacon branding and co-location, newsXpress Carr’s Armidale makes the most of the newsXpress difference when it comes to magazines.
The photo shows just one small part of the magazine range, featuring Better Homes and Gardens as the hero title drawing attention to this part of the magazine department.
newsXpress delivered a free half-day training session for Mackay region newsXpress members at newsXpress Sarina on the weekend. The session was another of a series being run by newsXpress to train employees of newsXpress businesses in best practice when it comes to magazines. We reinforce the newsXpress exclusive magazine management principles which we know drive sales.
Well done to the newsXpress Grovedale team for their amazing display promoting the ACP Slow Cooker 2 cookbook. One day last week the display was taken to new heights with a chef in for the day cooking a delicious meal.
Complete with crystal stemware, red wine, flowers, real fine china crockery, silver cutlery and the finest of irish linen, the in-store event created a wonderful buzz. The Slow Cooker 2 recipe filled newsXpress Grovedale with delicious smells.
A contingent of newsXpress members and staff will be the only Australian retail representatives to attend and participate in the Hallmark Gold Crown Summit at the Bellagio hotel in Las Vegas next month.
Attending the Summit will provide newsXpress representatives with exclusive and wonderful learning opportunities as well and valuable networking opportunities with other retailers and key people within the Hallmark organisation.
The conference will be preceded by a look at retail around Las Vegas with colleagues from Hallmark UK stores. The last day in Vegas will be a newsXpress only day looking at some more unique retail situations in the city and surrounds.
The newsXpress phone card is a perfect card to help people cut interstate and international call costs. This exclusive newsXpress branded phonecard is an excellent value phonecard, offering access to low cost calls inside Australia as well as overseas.
This is a what you see is what you get phonecard. There are no hidden fees or charges. It offers excellent value and wonderful customer service.
Every time the newsXpress phonecard is used, customers connect withy the newsXpress brand. The money they save, the calls they make, the service they receive … these all connect with the newsXpress brand.
Now is the perfect time for newsXpress members to be promoting the newsXpress phonecard and offering it to regular customers as well as to those travelling in our areas.
The newsXpress phonecard is a product of which we are most proud.
newsXpress Knox City is promoting the WIN A CAR competition from Pacific magazines with this behind the counter display. Talk about presenting a clear message to shoppers.
This is a best practice display making the most of the collateral from Pacific Magazines. It attracts shoppers with the car opportunity and draws attention to some of the titles being promoted.
newsXpress newsagency outlets will have the One Direction calendar for a month before any other retailer in Australia.
That’s right. In an exclusive deal negotiated by newsXpress, newsXpress members will have access to the calendar and thereby have an opportunity to drive sasles well in advance of other retailers, banking valuable margin dollars as a reult.
newsXpress members are ordering the calendar to ensure they have sufficient stock to meet demand by Australia’s vast legion of One Direction fans, fans who sold out an extraordinary number of 2013 concerns just a couple of weeks ago.
In addition to negotiating exclusivity, newsXpress provided members with a customer preorder form … stores are reporting excellent sales.
Yes, another valuable newsXpress difference in action.
The launch issue of Grand Designs Australia is proving to be a hit for newsXpress members. In addition to bonus margin and delayed billing, newsXpress members are able to access additional stock to serve shopper needs and make the best return possible form the title.
At the counter, next to newspapers, with weeklies and with home and living titles … Grand Designs Australia is working everywhere. newsXpress members continue to report sales well into the on-sale.
This title looks like it will achieve an excellent sell-through … very nice.
newsXpress is proud to have introduced many newsXpress members to the range of Lolita glasses by including them in seasonal offers for some time now. Most recently, they were part of a range of products offerd for Mother’s Day from which members could choose the products they wanted to card for the season – if any at all.
Thanks to the introduction of the range by newsXpress we have newsXpress members who are now stocking the glasses with regularity and enjoying excellent sales success as a result.
newsXpress researches and presents a broad range of products including gifts to newsXpress members, leaving the purchasing decision to individual stores to decide what is appropriate to their needs and circumstances. newsXpress members tell us they love that they are not forced to take products.
Members who have taken on the Lolita glasses range year round are enjoying excellent sales, banking wonderful margin dollars as a result.
newsXpress is proud to share this and other success stories enjoyed by newsXpress members.
newsXpress members are loving the WIN A CAR! promotion which is being run with strategic partner Pacific Magazines. One tittle being promoted as part of this popular campaign is Bride to be. Using the marketing collateral from pacific and simply placing a header card behind the magazine, newsXpress members are able to connect this title with the campaign which is running throughout the store. It’;s a simple way to get shoppers to take a second look at a title from a busy magazine display.
Whether it’s at the title level or overall in-store the WIN A CAR! campaign is working a treat. newsXpress members are exploring wonderful creative and tactical ways to make the most of the opportunity.
newsXpress Knox City in Victoria had success promoting Slow Cooker 2 as a Month’s Day gift with this display at the main sales counter and a promotion at the front of the store pointing into the shopping mall.
The creative team at Knox showed shoppers that this title was an ideal gift for mum this Mother’s Day. It worked especially well for last minute shoppers thanks to the sales counter placement in-store.
Slow Cooker 2 has come out at the right time with Winter around the corner and slow cooker season now cranking into action. newsXpress stores are reporting excellent sales as a result of a broad range of in-store activity.