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Promoting Zoo magazine cash prizes

newsXpress stores around Australia are promoting the cash prizes on offer with the latest issue of Zoo magazine.

Check out the display created by the team at newsXpress Watergardens yesterday. This is at the front of the newsagency facing into the mall – to attract shoppers in-store. In addition to this display, Zoo is being promoted in its usual location.

newsXpress members love getting behind magazine promotions to drive traffic and drive impulse purchases.

newsXpress provides members with exclusive tools and tips which drive success.

newsXpress newsagents professionally promote ink in-store

newsXpress has provided newsXpress members with professional shelf talkers (price cards) for use in professionally promoting the prices in the latest HOT ink! catalogue which is out now.

These shelf talkers show off not only the price of each cartridge but also the brand. We only sell brand name cartridges as consumer research shows this is what they trust. While the newsXpress commitment to brands is evident throughout each newsXpress stores, it is most obvious in the ink department.

HP, Canon, Brother, Epson and Lexmark help fund the production of the shelf talkers so they are provided free of charge to newsXpress members … adding more value to newsXpress membership.

HOT ink! is a real value-add campaign for newsXpress members as they get access to products at competitive prices, low cost flyers for distributing to homes and businesses, these shelf talkers, newsXpress radio promotion and national TV promotion. There is no other ink campaign for newsagents like this in Australia. The work and investment deliver with excellent sales from existing as well as new customers. This makes newsXpress businesses more valuable.

Excellent sales results for newsXpress members

newsXpress regularly receives confidential sales data from a range of supplier partners. This data is provided on a confidential basis and is therefore not published here or elsewhere.

Just this last week we have received data from a major supplier showing newsXpress stores achieving double the growth over other newsagencies. This growth has been achieved with newsXpress stores not having to spend any extra money – all the marketing was newsXpress and supplier funded.

So, newsXpress members have increased the dollars they bank by a greater percentage than other newsagencies. This is the newsXpress difference … more money in the bank as a result.

We will share more of this great news at the next round of confidential newsXpress member meetings.

Exclusive Father’s Day and Christmas products

newsXpress has sourced several exclusive products lines for Father’s Day and Christmas. The products are exclusive to newsXpress for Australia. that is, no other retailer will have these products.

To be promoted nationally on TV and in-store with terrific collateral, newsXpress is preparing to provide newsXpress with everything they need to make the most of the opportunity.

The products have been carefully selected and thoughtfully prices. Our member merchandise committee has also been briefed to provide an opportunity for gathering opinions.

In selecting exclusive product for newsXpress members, the newsXpress merchandise team has been careful to source products which fill gaps in the current preferred supplier product range. The result is valuable range extension and appreciated traffic generation from exclusivity.

It is researched and considered product development work like this which sets newsXpress apart. It provides our members with products which bind us together, opportunities unique to the newsXpress brand, success stories we will be able to widely share as we develop the newsXpress story further.

We are thrilled to be in the position to deliver the benefits of exclusivity to newsXpress members.

Promoting Spirit cards

newsXpress Caboolture in Queensland is promoting the wonderful and cheeky range of humour cards from Spirit.

This range is a treat to have in-store as it attracts shoppers looking for unique and funny cards. Sales are very strong.

Placed in a stand alone unit as part of the overall card offer in-store, the Spirit cards display is easily shopped and it helps pull people into the card department to consider other products.

The Spirit card range is part of the broader card offer endorsed by newsXpress for members.

Promoting Who and pics of Jessica Simpson’s baby

newsXpress Knox is promoting today’s issue of Who from newsXpress strategic partner Pacific Magazines with this behind the counter display.

The exclusive photos of Jessica Simpson’s baby and the broad promotion of this by Pacific make it a perfect title to promote boldly in-store – as is being done at newsXpress Knox.

newsXpress embraces the Queen’s Jubilee opportunity

newsXpress St Clair, like other newsXpress members who were provided stock, are promoting The Australian Women’s Weekly Queen’s Jubilee souvenir edition in a high traffic location in-store.

Sales have been strong with many customers purchasing the one-shot on impulse. Counter placement has proved to be ideal for this title – especially counter placement where the counter is given over to promoting the title. Well done newsXpress St Clair!

Promoting Take 5 at newsXpress Caboolture

The team at newsXpress Caboolture has been going all out to promote the latest issue of Take 5 magazine with this terrific counter display.

A single title display like this at the counter is an excellent way to promote a good-value magazine. This issue of Take 5 is good value because of the free gift with the magazine.

Well done newsXpress Caboolture.

newsXpress members invest time, space and money in promoting magazines because we believe in the category and understand the importance of it in driving core and consistent traffic or our businesses.

Displays like this keep the magazine offer fresh.

newsXpress members love our Coca Cola deal

newsXpress and Coca Cola officially launched a wonderful deal for newsXpress members at our national conference in Melbourne in March. newsXpress members have embraced the opportunity and brought Coke products in0store thanks to the generous support from Coca Cola. The result is incremental business for newsXpress members and incremental business for Coca Cola.

The newsXpress merchandise team looks for commercial opportunities which make sense and which are true to our commitment to widely recognised brands. The Coca Cola offer and relationship meets these requirements.

We appreciate the support from newsXpress members and the wonderful feedback we have been receiving on sales.

Triqo products selling well

The team at newsXpress Bairnsdale has put together a terrific display from newsXpress preferred supplier Educational Colours and their product Triqo.

Triqo is a wonderful creation that any child aged 3- 83 enjoy exploring with. If your imagination is unlimited then Triqo is unlimited.

Take a look at the Triqo website for examples of how inventive others have been and see what you and your newsXpress staff can come up with. We would love for you to send in some pictures of what you have done.

http://www.triqo.com/examples

Click on the image o see a larger version of the photo.

newsXpress Ocean Grove taps jewellery opportunity

newsXpress Ocean Grove has developed an excellent reputation in the region for its gift range.

In addition to excellent offers for major seasons, newsXpress Ocean Grove offers a year-round range of gifts including jewellery related items. One of their recent successes has been these jewellery stands from one of our newsXpress preferred suppliers. Acting as a prop for products as well as a product for sale in its own right, the jewellery stand is different to what shoppers expect to see in a newsagency.

newsXpress Ocean Grove innovates in product range as well as in merchandising, making the most of opportunities from newsXpress preferred suppliers … bringing fresh products to Ocean Grove locals and those who pass through.

newsXpress promoting New Idea Masterclass

newsXpress members are promoting New Idea Masterclass, a wonderful new food title in newsXpress businesses now.

The photo shows the display at newsXpress Watergardens where New Idea Masterclass owns the counter. This display can also be seen by shoppers in the mall.

Promoting this as an impulse title is the best way to achieve sales – hence the value of the counter placement at newsXpress Watergardens.

newsXpress member meetings to help drive business

newsXpress is hosting a round of member meetings early in July to showcase selected supplier products, share business growth insights and to provide newsXpress members an opportunity to network with other enwsXpress members.

The dates and details for the member meetings were provided to newsXpress members in private communication weeks ago.

newsXpress member meetings are wonderful opportunities. Participation for members is completely free. Occasionally we bring in other newsagents by invitation.

Here are the details:

Sydney – Tuesday 3^rd July , 9.00am – 4.00pm – Bonnie Doon Golf Club,Banks Ave, Pagewood, NSW
Melbourne – Thursday 5^th July , 9.00am – 4.00pm Kooyong Tennis Club, 489 Glenferrie Road, Kooyong, VIC
Brisbane – Tuesday 10^th July, 9.00am – 4.00pm – Brisbane Technology Park,1 Clunies Ross Court (off Miles Platting Road), Eight Mile Plains, QLD
Perth–Thursday 12^th July 9.00am – 4.00pm – The Old Brewery, 173 Mounts Bay Road, Perth Western Australia.

Newsagents who are not members of newsXpress could contact newsXpress if they wished to participate and see how awe go about equipping and motivating newsXpress members for business growth and business enjoyment.

newsXpress Bairnsdale creates tasty window display

“Creativity is thinking up new things. Innovation is doing new things.” — Theodore Levitt

That is exactly what David’s team Lisa and Danielle from newsXpress Bairnsdale have done with preferred supplier ACP WOMANS WEEKLY SLOW COOKER RECIPE MAGAZINE.

This window display attracts your customers into the store which can only mean one thing…. SALES

There are so many fantastic ideas and recipes in the magazine that you might be motivated to start cooking or maybe after seeing what newsXpress Bairnsdale have done you to will be inspired to set up your own display or even an in store cooking show.

Click on the image for a larger version of the photo.

Latest HOT ink! campaign off to a great start for newsXpress newsagents

The latest newsXpress HOT ink! campaign has only just started and already newsXpress members are reporting terrific sales.

Being promoted in-store and with professionally produced flyers being handed to customers as well as being delivered to homes and businesses around participating newsXpress locations, HOT ink! is showing what can be achieved with group strength buying power and through professional co-ordinated marketing.

With Dick Smith stores closing and other retailers in the ink space struggling, newsXpress members have embraced the opportunity with this latest HOT ink! campaign to not only drive new traffic but also to drive a deeper shopping basket through incremental purchases.

In addition to the professional flyers, this latest HOT ink! campaign is being promoted via newsXpress Radio as well as on national TV. The TV and radio campaigns are at no charge to newsXpress members as they are funded by supplier contributions.

newsXpress members are growing in sales faster than general stationery sales, delivering results which make the newsXpress retail businesses more valuable.

Promoting Better Homes and Gardens in newsXpress newsagencies

newsXpress members has got behind the latest issue of Better Homes and Gardens magazine by promoting it with terrific displays as well as via tactical placement – as shown in the photo.

While big bold displays are important, it can often be the tactical placement of a floor display unit, like the one in the photo, next top newspapers or at the entrance to the newsagency which delivers an excellent sales lift for Better Homes and Gardens.

newsXpress recommends the placement of a floor display unit at the front of the shop or a stack of copies at the counter and or with newspapers especially Thursday through Sunday for the month. This is where Better Homes and Gardens works the best thanks to the wonderful TV show.

newsXpress newsagents are known as magazine experts for good reason.

newsXpress helps newsagents drive sales with In Store offers newsletter

On Wednesday last week newsXpress published it’s June In Store offers newsletter to newsXpress members in time for distribution with accounts before the start of June.

Our June newsletter features, among other topics, the latest issue of Better Homes and Gardens magazine, some excellent ink deals plus a promotion of the Queen Elizabeth jubilee special publication from The Australian Women’s Weekly.

A feature of the newsletter is that newsXpress members can easily customise it with details of their store … making it look like a newsletter from their business.

The newsletter contents connect with items which are promoted on our exclusive in-store newsXpress Radio network, making for a more valuable promotion of these and other items.

newsXpress members who engage with the In Store offers newsletter tell us of the success they are having using it as a promotions platform. We’re glad to offer the service at no cost to all newsXpress members.

Customers chasing cash with That’s Life magazine

That’s Life magazine from Pacific Magazines has been selling well in newsXpress locations thanks to the opportunity to win cash in the latest issue. The magazine is bagged so that shoppers can’t see if their copy has the cash. Once they purchase the magazine they can open it to page 19 and see if they have cash there.

This is a terrific competition. newsXpress members have been responding by co-location That’s Life – placing it prominently in the usual location for That’s Life as well as a second location … with the newspapers or at the counter.

newsXpress members embrace competitions like this as they encourage local shoppers to consider newsXpress for magazines ahead of other retailers.

Last day promoting the Pacific Magazines WIN A CAR competition

newsXpress Knox City, one of our corporate stores, has been promoting the last days of the Pacific magazines WIN A CAR competition with a massive display behind the main counter and a self-serve display in front of the counter, featuring many of the titles in the promotion. The idea behind the two lavers of display is to capture attention of those who only link right in front of them as well as those who look ahead.

The WIN A CAR promotion has been a wonderful success at Knox and throughout newsXpress stores thanks to active engagement at store level among the team members responsible for magazines.

On behalf of newsXpress and pacific magazines a BIG Thank You! to everyone involved.

We hope that the sales lift and fun around the competition has been wonderful and worthwhile. We know the results for our corporate stores and it’s terrific.

newsXpress magazine management training session this Monday in Caboolture

newsXpress is hosting another magazine management training session for employees of newsXpress businesses who are responsible for managing magazines. This session will be held from 6pm at newsXpress Caboolture. Participation is free. It will offer best practice training on magazines as well as professional training on visual merchandising.

newsXpress has been running these training sessions for staff of newsXpress member businesses for several months. The result is greater knowledge about the category and how to leverage this knowledge to drive sales for newsXpress members and our partner magazine publishers.

The exclusive training is a commercially valuable point of difference for newsXpress. We are the only newsagency marketing / management group to deliver such training too those directly involved in managing magazines in newsXpress businesses.

In addition to providing newsXpress members with access to great deals from suppliers and excellent traffic-generating marketing, we provide suite of training opportunities to help newsXpress members to grow sales and cut operating costs in their businesses.

This is the newsXpress difference. You can bank on it.