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Great retail results for newsXpress stores

newsXpress members have reported an excellent end to the 2011/12 financial year with many members sharing year on year sales data showing terrific sales growth in traditional categories and valuable business in new product categories.

Seeing year on year growth of 10% and more is not uncommon in newsXpress businesses.

The success makes us question the doom and gloom of the media and others talking out in the marketplace.

Of particular excitement is the valuable growth being achieved y newsXpress members in product categories the group has been guiding newsXpress members towards. The guidance around categories has helped newsXpress members discover new suppliers and through bonus revenue which is driving business profitability.

newsXpress does not force members to buy from preferred suppliers. newsXpress members choose to do this thanks to the commercial terms and the opportunities which drive sales success.

Wonderful baby display at newsXpress Riverlink

newsXpress Riverlink has been running a wonderful baby display in the shop window – showing off products from newsXpress preferred suppliers.

Click on the image to see the display in detail.

Talk about professional! This display is driving traffic and sales – showing off the value of playing outside the usual in the newsagency space to chase traffic and sales. Well done newsXpress Riverlink!

Sales data transparency from newsXpress

newsXpress has been sharing sales data by supplier with newsXpress members is the current round of member meetings. Such transparency is rare among newsagency marketing groups. The newsXpress data includes sales as well as newsXpress corporate margin.

In addition to sharing revenue data, newsXpress is also disclosing how this revenue is being spent on behalf of members.

This and other business performance data becomes invaluable for newsXpress members, demonstrating the value of acting as a group and the rewards of this for all stakeholders.

While some in the channel like to spin about their competitors, newsXpress welcomes the opportunity for strong sales performance numbers to speak for themselves.

2013 One Direction calendar set to drive traffic for newsXpress

As the only retailers with the first allocation of there One Direction 2013 calendar, newsXpress stores are set to benefit from a traffic boost as Directioners hunt down the sure to be popular calendar.

With 1D receiving excellent fresh publicity thanks to their involvement with the X Factor on the Seven Network, interest in the group remains current.

newsXpress supported newsXpress member engagement with the One Direction calendar by providing information about the group along with a pre-order form with which to drive certain business well in advance of the release of the calendar.

This calendar is another example of newsXpress adding its retail and marketing savvy to a well known brand to drive excellent new traffic and incremental revenue for newsXpress members.

This is newsXpress acting for the benefit of members … again.

Promoting Men’s Health olympics issue

newsXpress stores are promoting the latest issue of Men’s Health magazine with additional support this week thanks to the olympics feature of the issue and Australian swimming star James Magnussen on the cover.

This issue of Men’s Health is set to sell well with the games just about to start … hence the top traffic location placement of the title in-store.

Our friends at Pacific Magazines have helped generate retail traffic for us for this issue by sending an email campaign to shoppers promoting our businesses.

Email marketing is working a treat for newsXpress members thanks to the platform provided for us by Pacific Magazines.

Big Balloon enjoying newsXpress member meetings

Big Balloon is another newsXpress preferred supplier enjoying tremendous success from the latest round of newsXpress member meetings.

The engagement between newsXpress members and Big Balloon is commercially valuable for supplier and member as information is shared on how to drive sales of the wonderful range of products on offer.

We have allocated plenty of time in the sessions to enable newsXpress members and suppliers to not only look at products but to share ideas for driving sales and shopper traffic.

A common theme of this round of member meetings is the sales success being reported. What retail slump? is a common theme.

newsXpress is thrilled to be facilitating such valuable business-building opportunities with suppliers.

Text message campaign drive magazine supper traffic

newsXpress members are loving the traffic they can generate using the text message campaign tools in the Pacific Magazines nexus marketing tool suite. Was partners with pacific in this excellent suite of tools, all newsXpress members have access regardless of size. Delivering the text message and other marketing told to newsXpress members arose the entire group delivers a wonderful benefit not only for each of our retail locations but also for our friends at Pacific. They understand that the stronger and more successful our businesses are the more successful they are as a key supplier of top-selling magazine titles.

newsXpress members use the marketing tools to promote pacific and non pacific products. The example on the left is a general magazine promotion used by our Knox store to drive overall magazine sales with the lure of a free gift with purchase.

Learning more about Beanie Kids at newsXpress member meetings

Skansen has been supporting the latest round of newsXpress member meetings and taking the opportunity to share product information, show off the latest Beanie Kids and help newsXpress members to understand how to tap into the Beanie Kid opportunity in their area.

The trade display which is an integral part of each newsXpress member meeting serves a dual purpose – offering excellent deals from newsXpress preferred suppliers and educating newsXpress members how to make the most from each spiller relationship. This often comes down to product knowledge … understanding the products and how to leverage their appeal to drive store traffic and sales.

This round of ewnsXpress member meetings is proving to be very valuable to members and suppliers.

Today, our member meeting roadshow is in Brisbane.

Exclusive Olympics promotion at newsXpress

newsXpress is proud to be sharing details of an EXCLUSIVE olympics themed promotion to run in newsXpress locations starting across Australia later this month.

With close to $20,000 in consumer prizes on offer, this is a wonderful mid-winter promotion to drive traffic and sales in newsXpress stores.

This promotion is being made available to newsXpress members at no cost. It will be promoted in-store with professional collateral along with active promotion in-store on our live newsXpress radio.

newsXpress is thrilled to be delivering to newsXpress members such a valuable and shopper inspiring in-store promotion.

Terrific gift display at Caboolture

newsXpress Caboolture has setup a terrific gift display featuring a small selection of the broad and wonderful range of gifts they have in-store. This display uses excellent visual merchandising techniques to make the products the hero, to draw attention to them and thereby increase the spend of shoppers in-store.

newsXpress offers members access to a range of visual merchandising skills and assistance so that our member businesses can make the most of wonderful preferred supplier opportunities.

newsXpress visual merchandising advice ranges from consulting to in-store training to education at member meetings.

newsXpress Bairnsdale supports The Block

Kudos to newsXpress Bairnsdale for this terrific window display promoting The Block magazine. It’s working a treat attracting shoppers and getting people engaged with the title. Excellent visual merchandising.

Click on the image to see the detail of the display.

Bringing a magazine to life can be vital to getting shoppers considering a magazine title they might not have otherwise looked at.

Well done newsXpress Bairnsdale!

Wonderful Tour de France

Click on the image to see the display created at newsXpress Deception Bay to promote the Tour de France. You really need to see the detail of this display to understand that simplicity is at the core … yet it looks stunning.

It’s this type of display which gives the business a different look. Shoppers, even those not following the tour, will we attracted to the display and thereby the business.

Well done newsXpress Deception Bay.

newsXpress member meetings driving business value

The latest round of newsXpress member meetings are driving terrific value for members and suppliers with plenty of time available for supplier interaction and good time allocated for presentation and discussion of business building ideas and inspirations.

The content is positive as is the mood in the room. It’s a delight to be part of a community of like-minded positive business owners and operators. Very exiting and inspiring…

The photo shows part of the room for the Melbourne member meeting held yesterday at the prestigious Kooyong tennis facility.

Free live in-store radio connects newsXpress members

newsXpress continues to provide free live in-store radio to newsXpress members. Playing music, news and sharing information, our live in-store radio offer is delivering excellent benefits to newsXpress members … connecting them as a network, ensuring consistency around in0store promotions and offering a platform through which newsXpress preferred suppliers can promote uniformly across our network of proactive retail businesses. newsXpress radio delivers:

Brand messages supporting the newsXpress brand.
Brand messages supporting our partners.
Community messages – through shout outs.
Call to action promotions supporting very specific prodcts
News updates – keeping shoppers informed of major events.

Delivering in-store radio free to newsXpress members adds close to $1,000 worth of promotional value of newsXpress members … driving sales, encouraging smiles and more deeply connecting the newsXpress brand with shoppers in-store.

Excellent results from HOT ink! campaign

The latest HOT ink! campaign for newsXpress ended just a few days ago and the results being reported by newsXpress members are excellent. Wonderful year on year growth, excellent numbers of new traffic generated.

This is what HOT ink! is about … attracting new shoppers and driving basket depth thanks to an excellent range of branded ink available at highly competitive prices.

The next HOT ink! campaign is well advanced in terms of planning … newsXpress members are already looking forward to the opportunities it will surely deliver.

Clever promotion of The Block magazine

newsXpress Knox City in Victoria has been driving excellent results for The Block magazine with a display on the lease line facing into the shopping mall.

The display was doubly valuable to the business thanks to placement on the rear of the stand – so that the title is promoted to shoppers as they leave the business. The photo shows the rear of the stand.

Promoting iconic brands at the front of the business in this way when interest in the brands is at its peak helps not only drive sales but also drive traffic to the business.

The display will have been up and in this premium position for two weeks by the time it is taken down.

Art activity centres drive traffic and sales for newsXpress outlets

More and more newsXpress members are installing this wonderful creative arts centre thanks to support from one of our newsXpress preferred suppliers. The full line range is perfect for businesses serving creative customers and those with school-age customers who need to develop school and hobby projects.

Beautifully laid out and branded, the range is an excellent solution in what is a lucrative area for many newsXpress members.

newsXpress is able to help members get into this space by working with our supplier partner on the best options for each specific situation. The result is more traffic and sales.

Pacific Magazines drives traffic to newsXpress stores

Pacific Magazines continues to engage in clever marketing designed to drive traffic to newsXpress stores. It’s campaigns focus on iconic brands and promote wonderful value propositions which shoppers can access at newsXpress locations.

The latest Pacific magazines marketing is an email send to many (number not disclosed for confidentiality reasons) people who have asked for such update emails. The campaign promoted marie claire magazine and the wonderful features in and with the magazine.

By emailing people interested in a specific product and or topic then there is a greater chance of driving a commercial result from this. newsXpress members, through the Pacific nexus program, can undertake their own supplementary activity to drive even better results.

The sales results speak for themselves. They are, simply, stunning.

Exclusive IT Girl magazine launch offer for newsXpress shoppers

Shoppers in newsXpress stores will have access to a very special FREE GIFT when they purchase the launch issue of the IT Girl magazine. Secured exclusively for newsXpress shoppers and to add value to the newsXpress shopping experience, customers purchasing IT Girl will receive a copy of Bieberlicious #2 – ABSOLUTELY FREE!

The free gift is perfectly targeted at the IT Girl shopper and is use to help newsXpress members drive sales of this new title … and reinforce the newsXpress value proposition.

YET ANOTHER NEWSXPRESS EXCLUSIVE.

newsXpress member meetings start this week

newsXpress members have excellent opportunities to tape into supplier deals and business growth initiatives at members meetings which start this week. Here are the detail – BOOKING ARE ESSENTIAL.

Sydney Tuesday 3rd July, 2012 Bonnie Boon Golf Club , Banks Ave, Pagewood, NSW
Melbourne Thursday 5^th July, 2012 Kooyong Tennis Club, 489 Glenferrie Road, Kooyong, VIC
Brisbane Tuesday 10^th July 2012 Brisbane Technology Park, Clunies Ross Crt, Eight Mile Plains, QLD (The Brisbane Gift fair is also on during this time so we are expecting excellent store numbers to attend)
Perth Thursday 12th July, 2012 The Old Brewery, 173 Mounts Bay Rd, Perth, WA

These member meetings well show off the valuable newsXpress difference.