Author: mark

I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au

Big bold promotion of GO GREEN & GOLD

Check out the in-store display created by the team at newsXpress Deception Bay to promote the exclusive GO GREEN & GOLD campaign. Talk about attention-grabbing!

Click on the image to see this in detail. It would be worth showing those responsible for displays this photo. Note the visual merchandising work done to bring the display to life.

There is no missing this display and the opportunity of the competition. With four home entertainment systems to the value of $17,000 in total on offer it’s well worth it.

 

newsXpress Wetherill Park promotes GO GREEN & GOLD competition

newsXpress Wetherill Park is promoting the GO GREEN & GOLD competition with this terrific display in-store, directly promoting titles tied to the opportunity.

Located in-store, in a terrific location in the magazine department, this display is well positioned to be seen by shoppers and drive engagement with the opportunity.

GO GREEN & GOLD is all about selling more ACP Magazines titles in newsXpress stores. The lure is the opportunity to win one of four home entertainment systems. The total prize pool is valued at more than $17,000.

newsXpress Watergardens supports New Idea brand initiative

newsXpress Watergardens is supporting the brand initiative for New Idea launched by Pacific magazines. This week, the impulse purchase unit is displayed at the counter along with branding collateral.

Next week, the display will be in another high traffic location in-store at newsXpress Watergardens to help the business tap into the terrific TV campaign currently running for New Idea.

newsXpress stores are supporting this promotion with the floor unit and by using the collateral provided by Pacific Magazines in other displays.

Tactically placed floor display units generate good sales.

Promoting the GO GREEN & GOLD CAMPAIGN outdoors

Some newsXpress stores are promoting the exclusive GO GREEN & GOLD campaign with placement of the display unit and collateral outside or at the entrance to the business.

Placement outside or where passers-by can see the stand, as they are doing at newsXpress Gympie, and promoting the opportunity to win one of four home entertainment systems (total prize pool value $17,000) helps the business tap into Olympic fever.

This display is a perfect example of tactical engagement with the GO GREEN & GOLD campaign. It’s not always the biggest display which generates the best sales uplift … and it’s sales uplift which matters the most.

newsXpress offers to help any member with help on its GO GREEN & GOLD display.

Great One Direction calendar promotion at Ocean Grove

newsXpress Ocean Grove is promoting the One Direction calendar with this smart placement with newspapers – ensuring that shoppers see the offer as they enter the business.

Some newsagents talk down One Direction saying their shoppers are too old for the group.

newsXpress members know that grandparents buy for grandkids, parents buy for kids and kids themselves visit our stores. This is why then placement of the 2013 One Direction calendar with newspapers at newsXpress Ocean Grove is smart.

This calendar is selling well everywhere we check in the newsXpress group.

Brilliant display at newsXpress Bairnsdale promoting Hallmark recordable art

Check out the amazing display at newsXpress Bairnsdale promoting the wonderful Hallmark recordable art product.

Talk about a bold eye catching display – placed perfectly to be seen by all who enter the business.

This is brilliant.

The display shows an engagement with the product and this will provide shoppers with confidence around product knowledge as well as wholeheartedly endorsing the product.

Well done newsXpress Bairnsdale.

Smart collateral helps drive GO FOR GREEN & GOLD engagement

Being able to place the GO GREEN & GOLD entry forms in front of titles being promoted as part of the EXCLUSIVE TO NEWSXPRESS competition helps drive shopper engagement. This shows the promoted titles as having bonus value and this is key to driving sales.

See how one newsXpress store is displaying the entry flyer in front of Woman’s Day – perfect placement.

newsXpress stores promoting New Idea

With the new brand TV commercial for New Idea on air, newsXpress members are making the most of the opportunity and promoting the title using the wonderful stand in high traffic locations.

From placement at the entrance to the shop, to the main counter to next to the copier and other busy locations in-store, the compact and attractive floor unit is being used to achieve incremental sales of New Idea for newsXpress members.

Every newsXpress member was sent a display unit regardless of business size. This is a wonderful bonus for the group, excellent support from Pacific Magazines.

Pre selling The Blob at newsXpress stores

newsXpress members are reporting excellent results from pre selling The Blob at teir counter. As the photo shows, even a simple poster and demo of the product works a treat with this smart newsXpress member pre-selling 20 units already.

The Blob is exclusive to newsXpress, arriving in-store in time for Father’s Day and to run right trough to Christmas.

Offering excellent margin and backed by an extensive in-store and external marketing campaign, The Blob is set to be fun and successful for newsXpress members and their teams.

Coca Cola relationship helps newsXpress members drive business efficiency

The relationship between newsXpress members and Coca Cola continues to evolve. What started as a good-value supply deal and a partnership with one of our other suppliers has evolved thanks to a wonderful app available for ordering replenishment product.

As the photo shows, an App is available for ordering product, making it even easier for newsXpress members to stock up Coke. This saves time and improves the accuracy of ordering.

newsXpress members who are using the App are loving it. Sharing this information in our community is another way newsXpress helps members.

Terrific newsXpress Bairnsdale window promotion

The window display created by the team at newsXpress Bairnsdale to promote the GO GREEN & GOLD campaign being run by ACP Magazines exclusively in newsXpress stores across the country is terrific.  Bold, creative and eye-catching … sure to drive sales of the related ACP titles.

This window display is just part of the commitment by newsXpress Bairnsdale to supporting the GO GREEN & GOLD campaign.

Click on the image to see a larger version of this wonderful display.

Smart promotion of One Direction calendar

newsXpress Maryborough in Victoria has engaged in smart placement of the 2013 One Direction calendar with a few pockets of the popular calendar with Girlfriend and Dolly magazine. This placement is in addition to placement elsewhere in-store. It’s smart as it drives the purchase of the calendar with magazines plus it draws attention to this part of the store and maybe gets people looking at the magazines who otherwise this visit not have done so.

newsXpress members have had access to the 2013 One Direction calendar ahead of other retailers, giving us an exclusive opportunity which some members have turned into sales of $1,000 and more.

newsXpress Streaky Bay promotes Go Green & Gold

Check out the display facing shoppers as they enter newsXpress Streaky Bay. This is brilliant positioning of the GO GREEN & GOLD supported EXCLUSIVELY for newsXpress by ACP Magazines.

On offer is four entertainment systems valued at o ver $17,000. There will be four very happy and lucky newsXpress shoppers.

This display by newsXpress Streaky Bay is excellent as it ives the business a wonderful point of difference in town, a newsXpress point of difference thanks to ACP.

newsXpress members across Australia are behind this promotion … watch for more photos coming soon to this place.

newsXpress supports exclusive ACP Magazines competition

newsXpress stores across Australia have been sent collateral for supporting the GO GREEN AND GOLD competition – an opportunity being run by ACP Magazines exclusively for newsXpress members.

The photo shows one of three promotion points for this competition from newsXpress Knox City in Victoria.

Tapping into national pride, this competition is perfectly times for newsXpress, ACP and our customers.

Four lucky customers will win an entertainment system. The prizes on offer are valued at over $17,000.

Running for four weeks, the competition is an opportunity for our retail network to show off the newsXpress point of difference in-store.

newsXpress Wetherill Park taps into Giggle & Hoot success

Giggle & Hoot is a hit TV series shown in Australia in the ABC. Our friends at Jasnor have a wonderful line of Giggle & Hoot merchandise and newsXpress Wetherill Park has this on display, facing shoppers as they walk into the business.

Connecting with loved brands is a core message newsXpress has promoted for years. It is easier to sell a product connected with a well known brand than a no name brand product in the same category. In the kids space this is especially true as parents, grandparents and friends like to make kids happy.

Merchandising the Giggle & Hoot range as has been done at Wetherill Park is key to making the most of the opportunity. Shoppers will notice the brand if presented in this way … more than if the products were part of a larger display.

newsXpress can help members get into this and other branded ranges. We can do this through our preferred suppliers and with access to newsXpress pricing and other benefits which can help drive sales.

Well done newsXpress Wetherill Park.

Go for Green and Gold at newsXpress

newsXpress stores today launch the Go For Green & Gold campaign in partnership with ACP Magazines.

On offer is four entertainment packages with one being given away every week. That’s over $17,000 worth of prizes.

This is a wonderful promotion you will see featuring in newsXpress stores over the next four weeks – on the shop floor, in windows and at the counter.

The promotion taps into the Aussie spirit at a time when this is high thanks to Olympics coverage.

This EXCLUSIVE promotion is another reason to shop at newsXpress and enjoy the newsXpress difference.

newsXpress Eli Waters promotes cash prizes

newsXpress Eli Waters is promoting the Pacific Magazines SIGN UP AND WIN opportunity for shoppers by creating an entrance through which shoppers pass to get into the shop. Hung right around the entrance are posters promoting the $250 cash prizes on offer for shoppers who enter the competition.

Once shoppers are in the store, they will see posters for the same promoting hanging from the ceiling. Then, as they head to the counter, they will notice promotion of tho $250 cash prize opportunity again.

newsXpress Eli Waters is pushing hard to win the retailer prize on offer for this promotion – a Samsung Galaxy Tab contributed by Jenlist – suppliers to newsagents of these wonderful devices.

Smart retailers know that promoting a competition in multiple locations – as shoppers enter, browse and leave – is vital to driving success for the promotion.

newsXpress preparing for a sweet Father’s Day

Thanks to a sweet offer for a special Father’s Day pack of the delicious Toblerone product, newsXpress members are loving the opportunity to create a bold display in-store of the 400 grams of deliciousness.

The stack of 400g Tolerone product is a strong visual message in-store … sure to attract shoppers in-store and from outside the store.

The offer was provided to newsXpress members last week.  It’s part of an ever evolving product offer put by newsXpress preferred suppliers to members.

Participating in the offer is voluntary.

Lolita shot glasses a nice add-on gift

With the Lolita glasses range having been a huge success in newsXpress stores across Australia, it is no surprise that the shot glasses range is on display.

Covering a range of gift giving occasions, the shot glasses are a simple yet fin gift, a wonderful compliment to a card purchased form a newsXpress store.

The best location for the shot glasses, like any gifts, is adjacent to or near the card department. Since customers won;t walk in with shot glasses as a destination, they need to be presented as a viable option. hence the tactical placement with or near cards.