James, part of the newsXpress corporate retail team, was asked to model The Blob fashion at our newsXpress Watergardens store. He’s smiling.
With the team in T-shirts, there is no mistaking the arrival of The Blob in-store. This is terrific for promoting the EXCLUSIVE product.
This is a product for having fun with, engaging and leveraging the exclusive opportunity – at individual stores and across the newsXpress network.
newsXpress Inverloch has been promoting The Blob at the counter with this display. This is the second promotional location for the Blob at Inverloch … ensuring that shoppers see the product a couple of times each visit. This is a smart move, certain to drive sales.
It’s rare for newsagents to have a genuinely unique product available in-store. newsXpress is proud to have delivered that for its members and thereby to have unlocked another opportunity to prove the value of commercial unity to newsXpress members.
The Blob is a good value product from a consumer perspective and a great value product from a retailer perspective. newsXpress members are winners!
The newsXpress In Store Offers newsletter provided free to newsXpress members prior to the end of the month for the next month is loved by newsXpress members as it provides a professional marketing tool with which to promote their businesses.
The August newsletter promotes wonderful competitions from Pacific Magazines and ACP Magazines as well as the soon to be released exclusive product from newsXpress: The Blob.
In the bottom right corner of the newsletter is a reminder about the One Direction 2013 calendar. This product is selling its socks off in newsXpress stores with plenty chasing extra stock. newsXpress helps members source product at competitive prices and then helps stores to sell the product – this is the key. Stock sitting on the shelves is dead. newsXpress helps its members move stock in a timely and profitable way.
Check out the brilliant display promoting The Blob at newsXpress Riverlink in Queensland.
Click on the image to see a higher resolution version and see the time they have invested.
This is bold, dramatic. Just what The Blob needs to drive sales. It’s the type of display an EXCLUSIVE product deserves.
Well done to Belinda and they team for creating the display and making sure that Riverlink shoppers know about The Blob and that you have it exclusively.
The Blob is newsXpress in action: exclusive product, excellent margin and plenty of fun!
Check out how they are using one of the t-shirts provided for promoting The Blob at newsXpress Woden.
This is great to see – using the bright yellow t-shirt as a backdrop for promotion at the counter. Eye-catching and customer engaging. Very smart.
newsXpress Woden was the first newsXpress member to let us know about the use of the t-shirt in this way – early this week.
We love the t-shirt idea and have shared it with others in the group.
Check out the display promoting The Blob at newsXpress Gympie. This display faces shoppers as they enter the business. Talk about bold and eye catching … like a good display should be.
13 units sold in the first few hours of the product going on sale at newsXpress Gympie. Nice!
The Blob is exclusive to newsXpress and driving plenty of interest already.
What is The Blob? A phone stand, a sat. nab. stand and an iPad stand. Yep, all in one. This is why people who love The Blob will buy one, two, three … and more.
The Blob rules!
newsXpress Bairnsdale has been promoting the GO GREEN & GOLD competition right through the last week with this display placed at the front of the store facing shoppers as they enter the business.
The tactical placement of the floor display unit has been important in showing off the exclusive to newsXpress competition and supporting the magazine titles from ACP Magazines that are supporting the competition.
By supporting the competition through the entire four week period, newsXpress members are making the most of a wonderful and valuable exclusive opportunity.
The total prize value is more than $17,000 thanks to ACP Magazines.
Congratulations to the team at newsXpress macarthur for selling two winning tickets in the Wednesday draw last week, each winning $1 million. The Macarthur Chronicle has the story and a pic!
newsXpress Knox City has been promoting The Blob on the counter and in front of the counter. The photo shows the in front of the counter display.
The Blob is working well as an impulse like at Knox with the majority of the purchases being basket extensions – adding excellent GP value to sales.
The Blob is exclusive to newsXpress and is set to perform well beyond Father’s Day.
newsXpress members are promoting The Blob is a range of ways, leveraging the exclusivity and fun offered by the product.
The latest Beanie Kids surprise pack sold out for newsXpress store quickly with collectors jumping on the product quickly and other beanie Kids fans following soon after chasing any remaining stock.
The newsXpress approach to Beanie Kids is a perfect example of our group sourcing excellent product and proving members with tactics with which to turn inventory into cash quickly. The return on investment is key and newsXpress helps drive this.
newsXpress members bank on us every day in many ways.
newsXpress Bairnsdale is promoting The Blob with this counter display seen by shoppers as they enter thenstore and head to the counter to make their purchases.
The Blob is an easy basket-builder and perfect for demonstrating at the counter.
This exclusive to newsXpress product is selling well right across the network thanks to terrific displays, tactical placement and retail staff engagement by wearing badges and t0-shirts.
Feedback from newsXpress members on the collateral received and the product itself has been wonderful. Orders for replenishment stock are coming in.
newsXpress Central Highlands in Queensland has been promoting New Idea at the front of the business facing into the mall by tactically placing the New Idea floor display unit next to the display of the very successful Snoozies product.
With the Snoozies being a runaway success across newsXpress, this placement of New Idea is sure to see the title browsed by shoppers who may not have approached the business with purchasing a copy of New Idea on their mind.
Sometimes, tactical placement is more important than a billboard display in driving sales of magazines. It is the incremental purchase that is most valuable. This is why the placement at newsXpress Central Highlands is smart.
newsXpress Sunbury Square has been promoting the ACP Magazines go green and gold campaign being run exclusively through newsXpress stores with this window and front of store display.
The display in the photo has been refreshed through the campaign, offering current issue titles as the feature of the display – chasing incremental sales of these titles.
As the best customer-service magazine retailer in Sunbury, newsXpress Sunbury Square is thrilled to have been bale to give shoppers an opportunity to win a home entertainment system.
Check out the display promoting the exclusive to newsXpress go green and gold competition opportunity at newsXpress Port Lincoln.
This display has been supporting the ACP Magazines titles associated with the competition.
We love the display as it captures the spirit of the competition and the two olympics competitions inspiring this offer.
Check out the high fashion statement being made by some of the team at newsXpress Sunbury Square promoting The Blob – the exciting mobile phone, sat nab. and tablet computer stand sourced exclusively by newsXpress.
Dressing the team and the shop in this way – not the counter display – is a great way to drive success of any product … even more so with The Blob thanks to exclusivity for newsXpress stores.
newsXpress Ocean Grove has been promoting the ACP Magazines EXCLUSIVE TO NEWSXPRESS go green & gold promotion with this display placement in the highest traffic part of the magazine department.
While the four week promotion is close to the end, it is important for newsXpress members to support it up to the end … to give our customers an opportunity to win one of the wonderful home entertainment systems.
This promotion has been an excellent opportunity for newsXpress members to support a supplier, drive sales and show offer a commercially valuable point of difference.
newsXpress Glendale has been promoting the GO GREEN & GOLD competition with this display at the front of the newsagency, facing shoppers as they enter the business.
Updated each week with new issues of participating magazine titles, the display have kept the opportunity of the competition in front of shoppers for the four weeks.
This display and promotion elsewhere shows of the valuable point of difference for newsXpress Glendale.
The Blob generated tremendous interest at GNS Market Fair in Melbourne over the weekend.
Newsagents loved the product and wanted to know where they could purchase from.
Several suppliers also asked where they could get the product from to sell to newsagents.
The Blob is exclusive to newsXpress. We are proud to have sourced such a popular and profitable product.
The GNS fair itself was a terrific event. We connected with many of our Victorian members and met with plenty of prospective new members. Our stand was a good place to talk about business opportunities and to explore ways of helping newsagents embrace change and make their businesses more valuable.
newsXpress Inverloch is promoting The Blob at the front of the business, facing shoppers as they enter.
Shoppers can’t help but notice the display. The result = sales. Good early sales even before our national marketing has kicked in.
Since The Blob is exclusive to newsXpress members stand to make more from the opportunity. Hence the high profile displays you are seeing here.
From the t-shirts to badges to posters to terrific displays, newsXpress members are engaging with The Blob like no other product in the history of newsXpress. It’s fun, profitable and exclusive.
newsXpress Inverloch is also cleverly promoting the new branding for New Idea on the floor unit next to the display for The Blob. Very smart.
newsXpress Watergardens kicked up the GO GREEN & GOLD promotion from ACP Magazines a week ago with this display on two sides of a pillar at the front of the business, facing into the shopping mall at Watergardens Town Centre.
Drawing attention to the display with Aussie colours and the promotional collateral for the competition and driving sales with the floor display units, the Watergardens team is winning with wonderful incremental sales as a result … and that’s what this promotion is all about.
The store will promote somewhere else from Monday as the competition draws to a conclusion.