newsXpress members are reporting excellent sales from the Top Model range. Some are using Top Model products in their shop windows to attract new traffic. Others are using Top Model at the counter as an impulse offer. The Top Model products work, generating excellent sales.
Appealing to younger shoppers and gift recipients is part of the newsXpress gift buying strategy that is helping newsXpress members achieve excellent business results.
Plenty of newsXpress members are loving the traffic they are generating for their shops thanks to the Melissa and Doug catalogue out now with the range of Melissa and Doug product featured.
Provided to newsXpress members with the excellent range of fun and educational toys, the Melissa and Doug catalogue helps connect newsXpress stores with this respected and loved brand. newsXpress members engaging with the brand are reporting excellent results.
newsXpress has been sharing practical visual merchandising advice with members, with examples for making the most of VM opportunities. This advice is supplemented by access to VM experts available to help newsXpress members in-store for a modest consulting fee negotiated specifically for newsXpress members.
When it comes to visual merchandising in a newsagency, newsXpress has it covered for members.
newsXpress has again been using Facebook this week with two separate consumer-focused campaigns to drive awareness of the newsXpress brand around popular magazine titles.
The highly targeted marketing is producing measured results thanks to terrific back-end Facebook tools. these campaigns, tied in with mass email campaigns, are another part of how newsXpress reaches out to shoppers on behalf of its members, promoting popular magazine titles and the newsXpress point of difference.
Marketing newsXpress member locations and the newsXpress retail brand name using social media is driving our relevance as a destination retailer for the topics we cover in these campaigns.
The Melissa and Doug range of products is selling well in newsXpress stores.
Sourced through one of our preferred suppliers at a excellent pricing and backed by retail advice and support from the newsXpress team, the Melissa and Doug products are selling quickly when located in-store in a high-traffic location.
newsXpress stores continue to enjoy excellent success with leveraging respected brands like Melissa and Doug – attracting new shoppers as well as selling to existing shoppers.
This is a wonderful success story.
Thanks to preferred supplier relationships and timely marketing and management advice, more newsXpress members are reporting excellent sales from Peppa Pig. With terrific product from some of our suppliers we have had access to excellent products with which to leverage the new Peppa Pig partwork into additional sales. newsXpress was first to market with the opportunity and our quick to engage members picked up stock, locking others out for a what. The early bird and all that.
Key to success with the Peppa Pig merchandise is placing it in the right location in the newsagency. This is where newsXpress can help since we’re in many newsagencies each week. We share this information privately with our members for their commercial advantage.
newsXpress Toorak is enjoying excellent success with their new plush wall. While space is a challenge in the older shop-fit, the newsXpress team has found a way to make plush work and work it is. These products are selling very well to the customers in the Toorak Road location, helping bring in new shoppers and get existing shoppers spending more. This is an excellent success story without spending anything on shop-fit changes.
newsXpress introduced the plush wall concept to newsagents with engagement from several suppliers, marketing and VM advice and in-store support to turn a nice display into an excellent revenue and GP success story. The plush wall is another way newsXpress members are banking results.
More newsXpress stores are reporting success with tea, especially when they follow the VM advice form our VM experts, placing tea products with gifts and inspirational messages. This connects the tea opportunity with gift shoppers who are in-store and it also connects tea with people passing by who have interests in the other products. Since tea is not a traditional newsagency line it’s important to engage in a range of ways to help newsXpress members to show customers the range and connect them with tea as a perfect gift for almost all ages.
Congratulations to newsXpress retailer of the year award winners:
newsXpress Ocean Keys wins a trip to New York to attend the National Retail Federation Big Show 2013 in January – the premier event for retailers worldwide presenting stunning innovation for retailers large and small.
Thanks to excellent training from Pacific Magazines at our conference on the Gold Coast this week and encouragement from the newsXpress team, newsXpress members are better resourced than ever to send out marketing emails using the pacific funded nexus website. The latest emails went yesterday, driving traffic for engaged newsXpress members.
newsXpress assists members with sample text and other initiatives on building the email database as well as guiding content for marketing emails.
These emails drive sales.
Hallmark had a featured display stand at our national conference on the Gold Coast this week which included the Yankee candles range, their jewllery stand and their soon to launch range of NRL cards.
newsXpress members appreciated being able to see the new products, ask questions and generally become more familiar with the new lines being introduced.
The presentation from Emma Campbell, Strategic Marketing Manager at Hallmark Cards, provided us with context for these and other products Hallmark provides to newsXpress members.
newsXpress members appreciated the opportunity to connect with state and national Hallmark team members.
Two dinners featured on the newsXpress conference menu this week with an opening dinner at Benihana at the Marriott and a closing dinner at MooMoo. The photo shows just some of the group who took over MooMoo enjoying delicious steaks and one or two refreshing drinks and a decadent dessert plate. The dinners were good times. We got a chance to socialise with friends and colleagues.
Vicki Rossi, the Retail Rales and Circulation Director for Pacific Magazines was a featured speaker at our national conference this week, sharing valuable insights into magazine sales and discussing opportunities for newsXpress members to grow magazine sales. The session was backed up with a training breakfast hosted by Pacific the following morning at the Royal Pines resort on the Gold Coast.
newsXpress Director Graham Randall ran a popular training at the newsXpress workshop on the Gold Coast this week on retail leasing. Participants heard about lease pitfalls and got to discuss specific situation in a co-operative environment with Graham and their colleagues. The workshop was very popular. It shows newsXpress providing practical help to members long after they joined the group.
At the newsXpress national conference on the Gold Coast throughout the day members were able to engage in training for a new product service offering being promoted by newsXpress. The training provided a behind the scenes look at how to make an excellent margin product that will drive new traffic and facilitate cross over sales in other product categories.
The newsXpress conference on the Gold Coast yesterday featured a workshop on cash flow hosted by a CPA and a Financial Controller. This workshop outlined cash flow processes and planning techniques to help newsXpress members run stronger businesses.
Run twice through the course of the conference this workshop was vary popular – delivering to newsXpress members professional quality financial planning skills that will help them run more valuable businesses.
newsXpress members from around Australia are heading to the Gold Coast for our second national conference this year. At the conference, being held this Tuesday at the Royal Pines Resort, we are set for a busy day plus a couple of dinners. This will be as much about business building sessions as it will be about networking with other newsagents in the newsXpress family.
A feature of the conference will be practical workshops with a CPA, a lease expert, retail experts and a product buying expert – these will provide practical learning opportunities for newsXpress members. We are also hosting training in in-store engagement with a new service to be offered through newsXpress members under a brand we have trade marked.
The supplier trade display will introduce new good-margin product opportunities for newsXpress members. The products on offer will help some members enjoy an even more successful Christmas 2013.
So, we’re excited for the opportunities we’ll see this week and the friendships we will renew.
newsXpress has been showing off some 2013 / early 2014 marketing collateral at the GNS Market Fairs. This collateral, A1 double sided, is sent in landscape and portrait format for members to connect with seasonal and other marketing opportunities.
Developed exclusively for newsXpress, this collateral helps our members tell engaging retail stories.
newsXpress members are participating in Father’s Day in-store giveaways valued at more than $65,000 in Samsung galaxy Tablet 2 devices to be given away.
This is a newsagency channel leading Father’s Day prize pool. It will make many newsXpress shoppers very happy and provide newsXpress members another opportunity to show off their local point of difference.
newsXpress funds the giveaway for members.