Author: mark

I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au

newsXpress meets with suppliers to share insights and opportunities

Members of the newsXpress management and merchandise teams met with newsXpress preferred suppliers in Sydney yesterday to explore opportunities. This was our second supplier forum in just over a month. Combined, we have now met with close to 100 suppliers, formally and informally to work on an exciting 2014.

The agenda for yesterday’s newsXpress newsagency marketing group suplier forum was:

  1. What and who we are
  2. What we stand for
  3. The 3 things that matter the most
  4. Success stories
  5. Contact point opportunities in 2014
  6. Open forum

newsXpress is thrilled with the support from suppliers, their engagement in these forums and the plans already committed for 2014.

Between exclusive deals, early to market opportunities, excellent rebates and other benefits, newsXpress members can be assured of excellent opportunities for 2014.

More business development training opportunities for newsXpress members this week

newsXpress is this week running another business-building training opportunity for members of the proactive newsagency marketing group. This latest session was booked out in a day of being announced, causing newsXpress to make plans for a repeat of the session.

Providing small business newsagents with business management training is over of the many services provided by newsXpress above and beyond access to excellent products teams and exclusive products. The training provides insights into strategies and tactics that can be used to turn product opportunities into real cash that hits the bottom line.

Making newsXpress businesses more successful and therefore more valuable is a core goal of the newsXpress head office team. This latest training serves that goal. The take up indicates wonderful support from newsXpress members.

newsXpress offers a valuable newsagency marketing group difference

valbeanieThe newsXpress newsagency marketing group delivers value to members in a number of ways and areas. One of the loved points of difference is with exclusive product.

This Valentine’s Day, newsXpress members are the only retailers in Australia to have the Ty Valentine’s Day Beanie Boos. This exclusive product has been selling well for several weeks now, generating exclusive traffic for newsXpress stores and driving excellent margin. It will deliver excellent commercial results for newsXpress members, just as we saw for the exclusive Christmas Ty Beanie Boos.

While other newsagency marketing groups claim that they are better, newsXpress has been busy locking in opportunities such as this exclusive range for its members – showing that actions speak louder than words. This is what smart newsagents want, they want products and services that help their members to derive greater value from their businesses.

This is the newsXpress difference.

newsXpress set to launch an amazing shopper giveaway to drive ink sales

amicronewsXpress has just released marketing collateral for another newsXpress EXCLUSIVE: A free Amicro Touch Pad tablet computer to be given away in each of the participating stores. This is a campaign being offered at no cost to newsXpress members, demonstrating the value newsXpress drives for its members thanks to generous supplier relationships.

Each newsXpress store participating is being given eight A2 posters, the tablet computer, entry forms and terms and conditions – in a kit ready to drive in-store engagement with this exciting ink promotion.

Outside the store, hundreds of thousands of flyers are being sent to homes and businesses. Plus newsXpress is running creative and engaging social media marketing to drive traffic and success of HOT ink! for 2014.

We are thrilled to be starting 2014 with such an exciting, compelling and engaging campaign for newsXpress members and their customers.

This campaign has all the elements of success: excellent pricing for brand name ink, engaging out of store marketing, visually powerful shelf talkers, online marketing, an in-store bonus for volume shopping and a gift as a prize for one lucky shopper in each participating store.

Providing all the material and the prize and the supporting collateral is a pleasure for newsXpress as it helps members reach out beyond their shops for more success in 2014.

Success for online Better Homes and Gardens campaign

A newsXpress funded Facebook campaigned in the week following the release of the latest Better Homes & Gardens reached 24,408 women aged 25 to 40. This highly targeted campaign ran for a very short time just after the new issue went on sale. This is another example of newsXpress investing in leveraging key brands associated with our member businesses.

Promoting New Idea, Better Homes and Gardens and Marie Claire

1525030_571471959597027_1413799133_nnewsXpress Highlands Marketplace are promoting New Idea, Better Homes and Gardens and Marie Claire with an excellent well-placed front of store display.

Supporting newsXpress strategic partner Pacific Magazines in this way is certain to result in an excellent sales lift of the titles for the business.

The New Idea promotion is particularly timely as it supports the new brand campaign getting coverage on TV and online.

newsXpress encourages all members to undertake similar promotions.

newsXpress online campaign promotes Beanie Boos

newsXpress has run a highly targeted Facebook campaign promoting the latest Beanie Boos products that are now available in-store. This campaign is part of a broader social media investment being made by the group to connect the newsXpress brand with key consumer brands.

Beanie Boos is an extraordinarily successful brand for our group.

Love is in the air!

ValentiesDayemailbannernewsXpress members are sharing the love with a Valentine’s Day themed email footer on on business emails. This acts as a subtle reminder of the day and the retail opportunities leading up to the day. This email footer is part of our overall collateral for seasons: posters, shelf talkers and email footers to name just so of the marketing kit newsXpress provides.

Promoting New Idea brand campaign

magsbhgwatnewsXpress stores across Australia are promoting the new brand campaign supporting New Idea magazine. With floor display units and other collateral, newsXpress members have been encouraged to promote the title at the front of store over the next four weeks to connect with the TV and other media campaign.

Insights shared with newsXpress place our group well in terms of sales when we engage in this activity.

Members are sharing photos on our private Facebook page.

Sony PSP winners are happy shoppers

sonywinnerPlenty of newsXpress stores have been handing our FREE Sony PSP devices over the last week to winners of the Hallmark Christmas in-store promotion the participating stores signed up for.

We love getting photos of winners showing off their prize. There will be plenty more this year with Valentine’s Day, Mother’s Day and Father’s Day all offering terrific customer prize opportunities – at newsXpress.

This program is run exclusive in partnership with our friends at Hallmark. newsXpress members supporting Hallmark pay nothing extra to participate in nominated seasonal campaigns – newsXpress funds this – delivering another reward for newsXpress membership.

newsXpress members participating in online newsagency development and marketing workshop today

newsXpress has a full house participating in an exclusive and confidential newsagency business development and training workshop today. This session, which will connect members from across Australia, will take participants deep into marketing and management strategies that are working within our newsagency marketing group.

Using the latest in online live webinar technology, this session is another valuable point of difference for newsXpress and its community of members and suppliers.

Another newsXpress lottery win!

newsXpress Beers Port Lincoln sold a division winning ticket in the $30 million superdraw Saturday night and they’ve been celebrating this weekend with plenty of new Facebook likes and other great customer engagement.

It’s great for a newsXpress store to have a lottery win and even better when they leverage this for the benefit of the business and its customers.

Helping newsagents connect with Australia day opportunities

AustraliaDayA4Newsagency marketing group newsXpress is helping its members to promote Australia Day products with fresh collateral created by the group for its members.

Provided in two sizes, the Australia Day material was released to members prior to christmas so that they could come our immediately after Christmas with their Australia Day themed promotions.

newsXpress national conference bookings filling

The newsXpress national conference in March this year at the hallowed MCG is set to be a busy and full few days with buying tours, Toy Fair tours and some excellent business sessions fulling the agenda.

newsXpress members are responding to the opportunity by booking early to ensure they lock in the various events that make up the three days in Melbourne.

Sure to provide excellent networking and business building opportunities, the first newsXpress national conference for 2014 is looking like it will be a valuable time in a busy year schedule.

Helping newsagents promote school holiday sales using newsagency marketing group marketing

SchoolHolidaysA4Christmas is over and school holidays are well and truly under way. newsXpress is helping its newsagency marketing group members to more valuably connect with the school holiday opportunity with this fresh school holiday marketing collateral.

Provided in two sizes, this collateral is helping newsXpress members to embrace the school holiday opportunity in a fresh way.

The more we promote our newsagency businesses as different to the traditional newsagency the more successful our business will be. newsXpress is committed to helping members pitch their businesses differently.

More exclusive product success for newsXpress members

The reports from newsXpress members of success through Christmas of EXCLUSIVE product are fantastic to hear. Members are thrilled with the success they had as a result of the exclusivity. Besides price flexibility they also love the traffic generated by products unavailable from elsewhere.  This is a great story of success for newsXpress members.

newsXpress has already announced product that is set to be a sure fire EXCLUSIVE success in 2014.

newsXpress helps newsagents promote Boxing Day sales

nxhalfpricenewsXpress has provided its newsagency marketing group members with plenty of collateral for promoting Boxing Day and other post-Christmas sales.

The branded collateral gives newsXpress members options instead of using generic signs and or using hand written signs.

In addition to the collateral the group is facilitating discussion among members about post-Christmas discounts.

This collateral reflects another newsXpress difference.

Welcome newsXpress Coomera

nxcoomeranewsXpress Coomera opened a few weeks ago, bringing the newsXpress newsagency experience to the folks of Coomera in this new business in a terrific location.

This terrific looking shop is packed with excellent product from the traditional to the not so traditional. Well signed with newsXpress branding and staff in uniform – the shop is set to benefit from newsXpress brand promotion.

Welcome newsXpress Coomera!