Congratulations to newsXpress Gympie for winning $500 from Pacific Magazines as a proactive member of the fantastic nexus program from pacific magazines and their WIN A CAR promotion. newsXpress members around Australia are engaged in the sales-driving opportunity.
Author: mark
I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au
Supplier deals for newsagents
newsXpress newsagency marketing group has launched supplier deals for members attending it’s national conference next week in Melbourne. These deals and more to come offer newsXpress members excellent exclusive buying opportunities that will provide even better GP than the excellent GP newsXpress delivers to its members through supplier relationships already.
While all eyes will be on Melbourne for the national conference next week, newsXpress members are already benefiting from the attention brought by excellent group buying.
newsXpress members share ideas on inspiring gift opportunities
newsXpress newsagency marketing group members love sharing ideas, insights and inspirations with each other. They di this at member meetings and on the private newsXpress Facebook page which is open to members-only.
The collaboration and sharing between members speaks to the strong relationships in the newsXpress community – members supporting each other and supporting newsXpress preferred suppliers.
The image shows a series of photos shared by newsXpress Inverloch showing off some of the inspiring new gift displays they have created in-store.
newsXpress members promoting Loom Bands with exclusive collateral
Newsagency marketing group newsXpress has published exclusive collateral for promoting Loom bands in newsXpress stores.
Released last week, this latest collateral is being used by newsXpress members to tap into the extraordinary interest in Loom Bands.
The exclusive collateral is driving traffic from outside the stores and in-store driving engagement of existing shoppers.
newsXpress is helping newsXpress members make the most of the Loom Bands product opportunities.
This is another valuable newsXpress difference.
All supplier positions full at newsXpress national conference
Newsagency marketing group newsXpress has filled all available positions at the trade show which is accompanying the newsXpress national conference in Melbourne at the MCG next week.
The mix of suppliers is broad and the deals that will be presented offer excellent buying opportunities for newsXpress members.
This is set to be an excellent business-building and commercial event for participating newsXpress members.
newsXpress helps newsagency marketing group members promote toys
newsXpress has provided newsXpress members with fresh and exclusive collateral for promoting toys in-store.
Provided in multiple sizes, the artwork is designed to act as a sign-post – telling shoppers that the store carries an excellent range of toys in-store.
This new collateral is one design of several released gy the group to give newsXpress members options and variety when promoting their businesses.
The new collateral in in the private area of our website now.
Great win for newsXpress Eli Waters
Pacific Magazines awarded newsXpress Eli Waters a $500 prize as part of their retailer incentives for the WIN A CAR promotion currently running in newsagencies. The $500 win is a proactive member incentive from the Nexus newsagency marketing program funded by Pacific Magazines. newsXpress Eli Waters won for the excellent job they have done in promoting the campaign to their customers.
newsXpress shoppers are winners!
newsXpress members are sharing photos of customers who won the tablet computer that was part of the latest HOT ink! promotion. The $20,000 promotion made some newsXpress shoppers very happy including this lucky winner at newsXpress easy T in Robina Queensland.
This EXCLUSIVE TO NEWSXPRESS promotion drove ink sales and provided newsXpress members with an offer no one could match. It helped our members attract more traffic – this is a core goal of the HT ink! campaigns.
newsXpress is a marketing group that offers a layered well-considered plan for business growth.
More newsXpress stores embrace jewellery
More and more newsXpress newsagency businesses are reporting excellent success with jewellery products from newsXpress preferred suppliers.
With in-store merchandising solutions, excellent product labelling and wonderful range support, newsXpress and its suppliers are able to help newsXpress members do well from the jeweller space opportunity.
Jewellery is another way the newsXpress newsagency marketing group is helping its newsagent members drive business growth and business gross profit.
newsXpress promotes gifts for socially aware
newsXpress through its preferred supplier partners is promoting a range of gifts and personal use items for women who are what we would call socially aware. Gifts such as a wonderful aromatherapy range are ideal for women who are positive and like to surround themselves with positive influences and scents.
The photo shows part of the range from one of several suppliers in this space. It’s a display created in a newsXpress store to launch this new line. Customers are responding with purchases.
newsXpress helps members uncover new opportunities.
Sydney gift fair report for newsXpress members
newsXpress has published a confidential report to members of insights and opportunities explored at the recent Sydney gift fairs. This document highlights to members newsXpress exclusive and preferred opportunities, helping those who could not attend to gain benefits for themselves off of which to drive business growth in terms of traffic and sales.
The newsXpress merchandise team had a busy time at the fair negotiating with suppliers and unlocking some new opportunities for members.
Last day of HOT ink!
Today is that last day of the latest HOT ink! campaign from newsXpress. newsXpress member feedback has been that this has been a ripper of a campaign – driving excellent sales and engaging shoppers with a terrific in-store giveaway.
The EXCLUSIVE ink opportunities embedded in the latest HOT ink! campaign have been leveraged by newsXpress members to attract new shoppers and to get existing shoppers engaging in the ink category.
newsXpress has actively promoted the campaign externally as well as by providing free collateral and a free gift valued at $150 to each participating store through which to drive shopper engagement.
This is a great newsagency marketing group in action – driving commercial success for its members.
Promoting the gift range using traditional newsagency fittings
Changing fixtures can be a challenge in newsagency businesses and so smart retailers become skilled at repurposing existing fixtures.
The photo shows what has been achieved at newsXpress Pakenham using regular shelving and dressing this up to hold an excellent range of gifts covering several gift categories.
This is a wonderful display laid out in a browser friendly way – giving a wonderful shopping experience.
newsXpress visual merchandising expertise helped achieve this.
Creating a welcoming retail environment
Thanks to great buying and expert visual merchandising help, newsXpress Pakenham is pitching a warm retail experience. This photo shows just part of the shop floor transformation pitching the business as a warm and friendly shopping experience for people shopping for themselves or for gifts for loved-ones.
Through the newsXpress preferred supplier relationships we are able to help our retail partners make the most of excellent opportunities through which to tell visual stories like this.
It’s displays like this that get shoppers browsing longer.
107,000 view newsXpress Facebook ad
Our newsXpress Facebook ad promoting newsXpress outlets as the places to purchase a range of Pacific Magazines titles and get into the running for a new car has been seen by more than 107,000 according to Facebook data.
This is an excellent result, promoting the newsXpress brand widely on the popular social media website and through its apps – connecting our retail locations with the opportunity to win a car.
newsXpress actively uses social media in support if its member businesses.
Another exclusive Beanie Boos helps newsXpress differentiate
newsXpress members are thrilled with the EXCLUSIVE TO NEWSXPRESS Beanie Boos item we have sourced for Easter 2014 and beyond. Getting this exclusive product in store early has helped us further leverage the exclusivity that newsXpress negotiated for pour members.
Halo is a delight, a welcome addition to the Beanie Boos family … EXCLUSIVE to newsXpress
Using the WIN A CAR promotion to attract shoppers
newsXpress members running bold front of store displays are reporting excellent results with the Pacific magazines WIN A CAR promotion – displays like that from one of our corporate stores on the weekend. While compact, the tactical placement of the display is key to its success. The display unit has to be checked regularly to ensure pockets have sufficient stock. To combat store-blindness, the display is moved during the week. This also helps drive sales as it interrupts different store traffic flow.
newsXpress is thrilled with another campaign that is helping members drive magazine sales.
newsXpress Darra promoting WIN A CAR campaign with terrific display
Here’s how newsXpress Darra in Queensland is promoting the Pacific Magazines WIN A CAR campaign in-store. There is no mistaking the opportunity here for lucky Darra shoppers.
newsXpress is thrilled to see the level of engagement from members like newsXpress Darra in such an important sales-focused promotion.
newsXpress Highlands Marketplace promotes WIN A CAR campaign
Check out the of the the displays at newsXpress Highlands Marketplace in Mittagong in NSW for promoting the WIN A CAR campaign being run by Pacific Magazines.
This power end display pitched the titles and the car prize opportunity – all to drive sales of the magazines involved in the promotion.
newsXpress members are reporting good results from this campaign already.
newsXpress social media advertising of WIN A CAR campaign
newsXpress is a day into a Facebook ad campaign promoting th Pacific Magazines WIN A CAR campaign to drive traffic specifically for newsXpress locations.
Attracting more than 44,000 views, many likes and many shares in less than 24 hours, this campaign is another high-profile social media campaign by newsXpress partnering with a supplier for the benefit of its members.
newsXpress is leading by example in running social media campaigns such as this.
newsXpress and its members love the WIN A CAR promotion.