Author: mark

I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au

newsXpress team visiting with Hallmark in the US

newsXpress Directors Graham Randall and Mark Fletcher and newsXpress National Sales Manager Peter Francis are in the US this week to participate in a major retail conference with Hallmark Gold Crown operators, to look at retail trends and to discuss opportunities for newsXpress members.

In addition to engaging in excellent networking opportunities with Hallmark team members and Hallmark retailers, this trip is also providing an opportunity to gain retail insights that are relevant to niches in which Australian newsagents operate today and could operate in the future.

Insights will be shared with newsXpress members at forthcoming member meetings.

newsXpress Bairnsdale promoting their Facebook page

NXPbairnsdaleFacebookPosternewsXpress Bairnsdale in Victoria is one of several newsXpress members to take up the opportunity to use a QR Code to promote Likes for their Facebook page. Professional collateral like this – created by newsXpress for members – helps pitch the professionalism of the newsXpress business. This graphic design marketing service is another from newsXpress for its members.

Catalogues to drive more traffic for newsXpress newsagents

newsXpress members have been given another supplier-supported traffic-generating catalogue opportunity. Forecast at our national conference, this latest catalogue drives traffic for a desirable high-margin product niche. Supplier funding makes the catalogue more accessible and this helps drive newsagent member engagement.

newsXpress leads the newsagency channel in offering catalogue opportunities across a diverse portfolio of products. Beyond ink, newsXpress offers members flexible promotional opportunities off of which members can leverage new traffic and thereby drive business relevance.

In not relaying o traditional newspaper, magazine and lottery traffic, newsXpress is offering more future-proofing opportunities to members.

Newsagents promoting local community support

NXPPosters_Page_09newsXpress members have fresh collateral with which to promote local community support and thereby encourage support back.

This latest poster is part of a new range from newsXpress for its members. Several local community support posters are included in the local collateral – giving members an opportunity to choose the approach that best suits their needs and interests.

Local businesses supporting local communities is a strong message we are proud to support.

Newsagents help shoppers say thank you

NXPPosters_Page_05Say Thank You and feel good.

This is a simple yet powerful message from newsXpress in fresh collateral provided to newsagency marketing group members for use in-store and external marketing campaigns.

newsXpress released the collateral last month at its national conference – giving members more ways to connect with shoppers and to make a deeper emotional connection.

Another terrific newsXpress difference.

Newsagents sell hugs thanks to newsXpress

NXPPosters_Page_03newsXpress members sell hugs! That’s what a new poster just released pitches for our members.

we sell hugs so you can give hugs.

We are thrilled to be providing our members with such a fun and emotion-focussed poster. It helps our newsXpress members connect with something many people love to give and to receive.

This latest marketing collateral is another newsXpress exclusive.

newsXpress newsagents: your magazine specialist!

NXPPosters_Page_07newsXpress members have access to enw marketing collateral promoting their position as a magazine specialist – demonstrating our commitment to the important magazine category within our businesses.

This latest collateral has been added to our website for members to download and use in a variety of formats.   It is one of a range of new collateral launched at our national conference last month in Melbourne.

Magazine matter because of the traffic they bring.

Easter colouring competition at newsXpress newsagents

colourMany newsXpress members are running and easter colouring competition, offering opportunities for fun engagement with younger shoppers while at the same time drawing attention to the Easter range of cards and gifts in-store.

Organised through our newsXpress marketing team and deployed through our weekly email to members as well as on our private Facebook page, the colouring competition opportunity is just part of newsXpress shopper engagement opportunities designed to connect our member locations with local shoppers.

We’re making Easter fun.

newsXpress adds three more locations

newsXpress this week has signed up three new members, recently bringing to fifteen the new members joining our newsagency marketing group. This is great news. But it does not stop there with more good news on new members set to be announced in the next week.

newsXpress is growing on the back of excellent services to members including great supplier deals, access to exclusive products, traffic generating marketing campaigns, new free IR advice and support on awards and a fresh-eyes in-store advisory service.

Hallmark Sarah Jessica Parker range @ newsXpress newsagency outlets

sjpThe Sarah Jessica Parker range of greeting cards through Hallmark will be a feature in newsXpress outlets as they embrace another excellent licensing opportunity from Hallmark.

With excellent collateral, this range will call out to a range of shoppers retailers covet. newsXpress is helping members with background information with which to leverage more sales.

In a recent visit to the Hallmark head office, many newsXpress members were able to tap into insights that set them up for excellent success with this brand.

Newsagency marketing group embraces Hallmark licences opportunities

hmklicHallmark, a strategic partner of newsagency marketing group newsXpress, offers the best greeting card licences in the world. take Peppa Pig – newsXpress members are enjoying excellent success with this mega brand with plush, activity packs, toys and other items from several preferred suppliers. Add the Hallmark cards to the mix and our members have a perfect range of Peppa Pig products. This is where the Hallmark relationship delivers excellent rewards – leveraging their many licences to sell with gifts and other items created under licencing agreements.

Newsagency marketing group announces better supplier terms

newsXpress last week announced better supplier terms with three existing newsXpress preferred suppliers.  These better terms ensure newsXpress offers best-practice genuine discounts off invoice to newsXpress members, delivering excellent commercial benefits to members in return for their support of the preferred suppliers.

Our supplier discounts are off published wholesale figures. Suppliers are not encouraged to inflate their prices before applying our member discount.

the new discount opportunities announced help newsXpress members to save even more money through their membership.

Newsagency marketing group announces eight new preferred suppliers

newsXpress announced eight new preferred suppliers at its national conference last week in Melbourne. These new suppliers added in recent weeks have enhanced the commercially valuable supplier range offering available to newsXpress members. It’s part of an extension of the newsXpress opportunity for members, an opportunity through which newsXpress members can expand their product offering, reach more customers and make more thanks to preferential pricing.

Each supplier has been vetted, considered and brought on to complement existing opportunities in the newsXpress portfolio.

More commercial benefits for newsXpress members.

How to avoid a Fair Work dispute – practical help for newsXpress members

lawyerA popular session at the newsXpress national conference earlier this week was a presentation from a lawyer expert in the field of industrial relations. From hiring with professionally prepared contracts to managing employee relationships, the advice shared was insightful and valuable – helping newsXpress members take care of business – & enjoying a point of difference.

Social media advice for newsXpress members

socmediaTrevor Young, a social media expert, commentator and coach provides wonderful insight into the best-practice use of various social media platforms at our national conference in Melbourne yesterday. With more than 150 in the room including 100+ newsagents, the session provided newsXpress members with valuable practical advice on leveraging social platforms using our own voices.

Pacific Magazines and Hallmark help newsXpress grow

NXPStrategicPartnersPullupBannerWith our national conference in Melbourne today it is appropriate we take a moment to thank two particularly helpful business partners: Hallmark and Pacific Magazines.

Hallmark and Pacific Magazines are our two strategic partners. Their relationship with and support of newsXpress and newsXpress member businesses has been key to what we have achieved as a group so far.

The commercial agreements in place have helped newsXpress fund valuable activity for members such as today’s conference including flights for many members.

The return for Hallmark and Pacific is active support by newsXpress members. Support in the form of proactive engagement and promotion of their products – for mutual profit.

Newsagency marketing group newsXpress pitchers: GROW YOUR OWN WAY

NXPGrowYourOwnWayPullUpHere at newsXpress our commitment is to helping newsagents to grow their own way.

Hence our marketing pitch.

GROW YOUR OWN WAY.

We offer help, advice and support. You have many choices. Ultimately, we understand that it’s your business.

This is why we are committed to our message in all we do for newsXpress members:

GROW YOUR OWN WAY.

2014 is proving to be a terrific year!