Author: mark

I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au

Showtime for newsagency marketing group members

The second newsXpress national conference for 2015 kicks off today at the Royal Pines Resort on the Gold Coast this morning. Suppliers have bumped in for a terrific trade show and speakers are ready with some excellent presentations.

Yesterday was a retail tour of highlights at several retail location on the Gold Coast, looking at best practice and taking in learnings from newsXpress members and other retailers.

Last night was a terrific dinner. This morning the trade display opens at 8am and the conference at 8:30. We’re in for a big day.

Newsagency marketing group members love new jewellery range

jewell1NewsXpress newsagency marketing group members love the new range of jewellery launched by the group through a new and exclusive preferred supplier relationship that was announced last week.

Expanding the jewellery offer into a new area, newsXpress is helping its members to offer deeper value for greeting card and related product shoppers.

More details on the new range will be on show at our Gold Coast conference tomorrow.

Brad & Angelina wedding promo drives newsXpress newsagency interest

niNewsagency marketing group newsXpress drove a surge in interest through a Facebook campaign launched Wednesday, the day before the release of the special edition of New Idea with exclusive Brand & Angelina wedding photos. This use of Facebook by newsXpress led to tens of thousands of views, hundreds of likes and many shares – extending the reach of the newsXpress brand across Australia.

Newsagency marketing group advice helps newsagents colour block for success

Newsagency marketing group newsXpress has researched and published thorough advice for members on how to colour block professionally and with success using products in a typical newsXpress newsagency in a special paper called: HOW TO COLOUR BLOCK FOR VISUAL MERCHANDISING SUCCESS .

newsXpress Helensvale promotes Win a $5000 Shopping Spree

nx-helensvaleHere’s how newsXpress Helensvale in Queensland has been promoting the WIN A $5000 SHOPPING SPREE competition from Pacific Magazines.

This terrific display faces shoppers as they enter the business.

It’s big, bold and selling magazines!

From a visual merchandising perspective, this display ia best practice – building to a peak with no doubt as to the message.

Well done to all involved at newsXpress Helensvale.

newsXpress members in $55,000+ Father’s Day giveaway

bbqWith prizes worth more than $55,000 up for grabs, shoppers visiting a newsXpress store for a card this Father’s Day have excellent opportunities to win an outdoor portable chef BBQ with the prize fully funded by newsXpress for its members.

This is the best pool of prizes in the newsagency channel for Father’s Day 2014.

A check of the prizes on offer for newsagency shoppers will show the total prize value investment is bigger in newsXpress than anyone else.

This is another terrific point of difference from newsXpress.