Author: mark

I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au

EXCLUSIVE TO NEWSXPRESS: Giant Itty Bitty

giantittynewsXpress outlets will be the only retailers in Australia with the giant Mickey Mouse Itty Bitty thanks to a deal between Hallmark and newsXpress. This opportunity will drive traffic for newsXpress members given the tremendous success of the Itty Bitty range since its launch here by Hallmark.

Having an EXCLUSIVE such as this is great kudos for newsXpress and a wonderful opportunity for newsXpress members.

newsXpress has delivered more exclusive opportunities for members in 2014 than in any year previously, making membership of our group more enticing.

 

Colour blocking to help drive sales of everyday stationery in newsXpress businesses

italnewsXpress members have access to an excellent range of colourful desk accessories from one of our partners. This range is supported with professional advice on colour blocking provided to members some weeks ago, advice that provides a perfect outline for how to colour block for maximum impact and excellent sales. This range of desk accessories lend themselves to colour blocking based on the latest advice from newsXpress.

Hallmark Itty Bitty takes off – newsXpress members love the range!

nxhmkmeltonnewsXpress members are loving the Hallmark Itty Bitty collectible range. Promoting them using insights newsXpress gained exclusively earlier this year in a study trip to the US, newsXpress members are armed with information to drive sales – and that is exactly what we are seeing as members achieve excellent sales for the Itty Bitty range.

Newsagency marketing group members love the monthly deals opportunities

nxdealsnewsXpress newsagency marketing group members are loving the deals pack they get in the mail. Offering products from a broad selection of suppliers, the latest deals pack has already resulted in a surge of orders as newsXpress members race to grab excellent opportunities for their businesses – often saving even more than the excellent newsXpress pricing available through the supplier.

Here is what one newsXpress member said about the latest deals envelope: Received and orders faxed! Also have some inspiration for later in the year. Appreciate the exposure to new companies.

More promotion of Men’s Health at newsXpress

mhagenewsXpress Knox City  is promoting the 200th issue of Men’s Health with this aisle end display.

Men’s Health is a popular title. It is used by newsXpress members to draw attention to this important area of the magazine department.

newsXpress is encouraging all members to get behind this 200th issue of Men’s Health.

Nextra promotes newsXpress lease negotiating services

Newsagency marketing group nextra has sent a postcard out to newsagents promoting its services including lease negotiation. The postcard includes quotes reportedly made by three ex newsXpress members. Two of the businesses named have leases negotiated through newsXpress lease advice service.

More Newspower newsagents switch to newsXpress newsagency marketing group

Newsagency marketing group newsXpress is thrilled to welcome more newsagents switching out of the Newspower group to join newsXpress.

newsXpress offers a more proactive success-focussed opportunity for newsagents. Through a portfolio of valuable supplier relationships, skilled on the ground business development managers, energetic back office staff and strong success-focussed leadership, newsXpress is helping more newsagents grow.

Profit is at the heart of what newsXpress does – profit of newsagent members. It’s in the area of profit that newsXpress helps newsagents the most – from cash flow management to margin growth to basket depth, newsXpress helps its members to mine greater success in their businesses.

The success is truly wonderful.

newsXpress would be happy to provide details of Newspower members who have switched to newsXpress who can share the success they have accessed as a result.

Newsagency management workshop series starts this week

newsagency-workshopnewsXpress is thrilled to be connecting with more than one hundreds newsagents over the next three weeks as it brings a proactive and valuable newsagency management workshop to capital cites around Australia – helping newsagents learn more about business management and marketing.

This free workshop series has generated excellent interest and engagement beyond the upcoming sessions with newsagents reaching out to newsXpress for help and advice on business matters.

This series of workshops is another example of newsXpress helping the newsagency channel.

Newsagency marketing group runs another successful social media campaign for newsagents

Screen Shot 2014-07-11 at 7.56.18 amnewsXpress has promoted its network of engaged newsagent retailers with another social media campaign using the popular Facebook platform. This highly targeted campaign put the newsXpress name and a specific in-the-news offer to 117,213 shoppers at no cost to newsXpress members. This campaign is the latest in a group of campaigns run by the newsagency marketing group to help newsXpress members connect with more shoppers.

Newsagency marketing group connects with Game of Thrones

licgiftsNewsagency marketing group newsXpress is helping members leverage Game of Thrones, Big Bang Theory, Doctor Who and other mega brands with a range of mugs and Pop Vinyl products from a preferred supplier.

With many international brands covered, newsXpress members are being trained on who to target with the opportunities as well as how to best merchandise in-store.

The newsXpress difference is knowledge and insights that combined help newsXpress members turn excellent product opportunities into cash sooner.

newsXpress members loving the new ty stand and amazing trading terms

tystandnewsXpress members are loving this new ty products stand from our friends at Big Balloon. the stand is not widely available.

newsXpress members are embarking it to give them a song presence in their areas for promoting the wonderful ty products from Big Balloon – a preferred supplier of newsXpress.

First pitched to members months ago as part of our exclusive relationship, this stand shows the value of embracing an internationally respected brand and making the most of the opportunity on the shop floor.

This is another newsXpress difference.

newsXpress Gympie wins Hallmark Alliance Retailer of the Year

Heartfelt congratulations to newsXpress Gympie for winning Hallmark Alliance retailer of the Year award – announced yesterday. This is great news and wonderful kudos for an energetic and successful newsXpress business in the competitive Gympie marketplace.

newsXpress is thrilled for Warrick and Jo Hosking!

HOW TO GROW SALES IN YOUR NEWSAGENCY

We have seen June sales in a newsXpress newsagency up 15% on 2013.. My April – June sales are up 17%. These results are off an already good base.

While many newsagents are experiencing a decline in magazine sales, my magazine sales are up by 10% with weeklies up by 9%.

I am speaking at a Newsagency Management Workshop in a couple of weeks where I will show the results and explain how I am achieving them. Some of what I am doing you will be able to do right away and without spending any money.

Expect to grow your sales.

Join us for the FREE workshop and hear a series of speakers share insights on how you can grow your business.  Book by emailing bookings@nesxpress.com.au.

Here are the dates:

  • July 15 – Adelaide: Rydges South Tce
  • July 16 – Perth: Rendezvous Scarborough Beach
  • July 22 – Brisbane: River View Hotel
  • July 23 – Sydney: Bonnie Doon Golf Club.
  • July 29 – Melbourne: Kooyong Tennis Club, Glenferrie Road.
  • July 30 – Hobart: Hadleys Hotel

Here is the Agenda:

  • 07:30 BREAKFAST
  • 08:00 WORKSHOP STARTS
  • HOW TO ENJOY YOUR NEWSAGENCY AGAIN
  • 5 WAYS TO GROW SALES
  • MANAGE CARDS FOR GROWTH
  • NEWSAGENCY CASH FLOW ADVICE
  • COFFEE BREAK
  • SUCCEED WITH GIFTS
  • PLUSH TO ATTRACT NEW SHOPPERS
  • HOW TO PROFIT WITH JEWELLERY
  • HOW YOU CAN ACHIEVE 50% GP & MORE
  • 12:45 CLOSE

Participation is free.  Book your place by emailing bookings@newsxpress.com.au.  Or call Renee at 03 9524 8080.

We promise you will be encouraged and excited by what is shared at this workshop. regardless of your size business or your situation it will present you with insights and opportunities you can use to make your business more enjoyable and more valuable.

We would be glad to answer any questions you have.

newsXpress leverages social media to drive traffic

newsXpress has run another social media campaign in the last week to further promote the brand nationally to a very specific demographic. This highly-targeted campaign is part of a broader run of smart social media engagement from newsXpress on behalf of its member businesses and its trading partners.

Promoting the WIN A TABLET competition

pacmagsoffernewsXpress Southland is promoting the WIN A TABLET competition at the main sales counter with this placement of two top-selling Pacific Magazines titles at the counter with the entry details – making it very easy for shoppers to engage with this terrific promotion.

All newsXpress members are being encouraged by newsXpress to engage with this easy to understand promotion and enjoy the sales lift as a result.

This promotion at the counter is one of several touch points for the WIN A TABLET competition promotion in the store.