Author: mark

I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au

EXCLUSIVE Hallmark Halloween Minnie Itty Bitty

MinnieHalloweenHere is another exclusive for newsXpress members: the Halloween Minnie Itty Bitty from Hallmark. As the only retailers to have this item, newsXpress members are setup to benefit from traffic from Itty Bitty collectors and fans as they will absolutely want this item.

newsXpress exclusives such as this Minnie Itty Bitty help newsXpress members drive new traffic and incremental sales. They demonstrate the value of exclusivity thanks to working together under a common banner.

This is another newsXpress success!

EXCLUSIVE Halloween Mickey Itty Bitty

MickeyHalloweennewsXpress has secured this Halloween themed Mickey Itty Bitty from Hallmark exclusively for its retail network.

With the Hallmark Itty Bittys proving to be very popular across Australia, have exclusive of this little cutie will help newsXpress members strive traffic and sales.

This Halloween Mickey fits well with the newsXpress Halloween season.

Exclusive lines have been very popular in newsXpress this year.

newsXpress members jump at Frozen opportunities

frznnewsXpress members have opportunities to access Frozen licenced products from four different newsXpress preferred suppliers. Thanks to the support of some, we have been able to lock in exclusive products in this mix as well.

Frozen is proving to be another extraordinary brand success for newsXpress and retailers more generally. It is a reminder of the value of having a strong brand story through which to engage with customers.

newsXpress continues to lead newsagents in the brand stakes.

Showtime for newsagency marketing group members

The second newsXpress national conference for 2015 kicks off today at the Royal Pines Resort on the Gold Coast this morning. Suppliers have bumped in for a terrific trade show and speakers are ready with some excellent presentations.

Yesterday was a retail tour of highlights at several retail location on the Gold Coast, looking at best practice and taking in learnings from newsXpress members and other retailers.

Last night was a terrific dinner. This morning the trade display opens at 8am and the conference at 8:30. We’re in for a big day.

Newsagency marketing group members love new jewellery range

jewell1NewsXpress newsagency marketing group members love the new range of jewellery launched by the group through a new and exclusive preferred supplier relationship that was announced last week.

Expanding the jewellery offer into a new area, newsXpress is helping its members to offer deeper value for greeting card and related product shoppers.

More details on the new range will be on show at our Gold Coast conference tomorrow.

Brad & Angelina wedding promo drives newsXpress newsagency interest

niNewsagency marketing group newsXpress drove a surge in interest through a Facebook campaign launched Wednesday, the day before the release of the special edition of New Idea with exclusive Brand & Angelina wedding photos. This use of Facebook by newsXpress led to tens of thousands of views, hundreds of likes and many shares – extending the reach of the newsXpress brand across Australia.

Newsagency marketing group advice helps newsagents colour block for success

Newsagency marketing group newsXpress has researched and published thorough advice for members on how to colour block professionally and with success using products in a typical newsXpress newsagency in a special paper called: HOW TO COLOUR BLOCK FOR VISUAL MERCHANDISING SUCCESS .