Author: mark
I am a Director of newsXpress, a marketing group for newsagents keen for a bright future. You can reach me on +61 418 321 338 or mark[at]towersystems.com.au
The Lucky Charm newsagency marketing group endorses newsXpress?
Small newsagency marketing group The Lucky Charm seems to be endorsing newsXpress based on the number of newsXpress members their sales people are visiting. Our members must be highly sought after as they visit and ask our members to join their group. It leaves us wondering if they are desperate for an injection of newsXpress excitement, fun and growth for their group.
Have a good weekend everyone!
newsXpress members achieving excellent jigsaw sales
The newsXpress exclusive January is Jigsaw month promotion is driving excellent results for newsXpress members. New customers are shopping and many customers, old and new. are buying.
This photo shows one of many displays being run by newsxpress to promote jigsaws in newsXpress. Thanks to excellent negotiating, newsXpress members are making bonus margin on sales – making these quality brand-name jigsaws better margin that almost everything else in store.
Win!
newsXpress in exclusive Beanie Boo promotion
Newsagency marketing group newsXpress launched another successful social media campaign on the weekend with a fun post on facebook promoting new Beanie Boos and generating thousands of engagements in three days. Here are the cute Beanie Boos promoted.
This latest social media campaign connects newsXpress stores with one of Australia’s top brands.
Newsagency marketing group newsXpress drives 2015 diary sales and traffic
newsXpress ran a successful Facebook campaign earlier this month driving more than 70,000 engagement with our brand by shoppers interested in diaries.
This EXCLUSIVE marketing drives valuable revenue generating traffic for newsXpress members.
Connecting the newsXpress brand with highly sought after items helps newsXpress members enjoy greater awareness and through this drive better sales.
Newsagency marketing group newsXpress participates exclusively in Hallmark 2015 launch in Atlanta
newsXpress was the only Australian retailer to participate in the invitation-only Hallmark Christmas 2015 preview at the Atlanta Gift Fair earlier this month. This participation is another example of an exclusive and deep relationship between Hallmark and newsXpress, a relationship which is mutually beneficial and through which newsXpress members are able to access and tap into opportunities that help business growth.
newsXpress members have been briefed on some of the insights from Atlanta already.
newsXpress members highly sought after by The Lucky Charm
Small newsagency marketing group The Lucky Charm appears obsessed about newsXpress and its members as evidenced by yet another spam email campaign sent from them to newsXpress members.
Rather than serving other newsagents with valuable insights that help the channel, TLC spams newsXpress members with a claim that members are enjoying double-digit growth. The numbers presented cannot be verified.
Tired of the TLS spam, newsXpress members mock their communication in private discussion as desperate communications from a group struggling to grow to be big enough to make a difference.
Newsagency marketing group promoting Australia Day 2015
Newsagency marketing group newsXpress is helping members to promote Australia Day 2015 with access to excellent products and terrific newsXpress exclusive marketing collateral.
While not a big season, Australia Day is commercially successful at driving traffic and impulse purchases.
Newsagency marketing group helps newsagents sell jewellery
Newsagency marketing group newsXpress is helping members to expand further into the lucrative jewellery space thanks to a series of exclusive supplier relationships.
In a first for the newsagency channel, newsXpress is offering expanded product lines with which newsXpress members can expect to mark-up product between 300% and 500%.
This is the value of the exclusive newsXpress supplier relationship.
The added benefit is that the products are location-managed. meaning other newsagents who seek to copy will struggle since they will not be supplied by the newsXpress highly sought after supplier.
Winning in 2015!!
International speaker for newsXpress National conference
Newsagency marketing group newsXpress has announced to members that a highly sought after international speaker will present at our March conference in Melbourne.
This coup for newsXpress will help participating members to benefit from extraordinary insights the speaker will share.
At this conference, from our international guests through to local hero participants, we will see the newsXpress difference in action for the benefit of our members.
We are excited to be able to to bring to newsXpress members an extraordinary opportunity of learning and sharing.
Newsagency marketing group offers exclusive homewares product access
Newsagency marketing group newsXpress is helping members to grow homewares product sales thanks to an exclusive supplier relationship that provides access to an excellent range of products at very special prices. Controlled supply sees newsXpress members have access to products others nearby cannot access. This helps newsXpress members drive sales and through this drive the value of their businesses.
Exclusive suppliers are a newsXpress speciality.
EXCLUSIVE products drive traffic for newsXpress
Newsagency marketing group newsXpress is helping members grow plush sales with exclusive products.
The latest is an exclusive Beanie Boo from our exclusive supplier relationship – offering the only group level terms for newsagents – to newsXpress members. these terms, including generous payment terms, help newsXpress members make more from these products and thereby further boost the value of their businesses.
Exclusive supplier relationships are a genuine difference for newsXpress members.
Newsagency marketing group helps grow jigsaw sales
Newsagency marketing group newsXpress is helping members to grow jigsaw sales with its january is Jigsaw Month promotion.
Supported with excellent deals and terrific in-store collateral, this special promotion is already tracking excellent results for newsXpress members with some already ordering additional jigsaw stock to service shopper demand.
This excellent promotion is the first of many unique and exclusive promotions planned by newsXpress for 2015 – to drive store traffic and basket depth.
This is the newsXpress difference in action.
Newsagency marketing group encourages shop local
Newsagency marketing group newsXpress is helping members to promote BUY LOCAL with the latest collateral supporting another EXCLUSIVE newsXpress supplier, a manufacturer of delicious treats made with ethically sourced products here in Australia.
Developed by our own marketing team working closely with the local Aussie supplier, we have provided newsXpress members with this poster and other forms of the material so they can pitch BUY LOCAL to their customers.
This is another newsXpress difference.
Newsagency marketing group negotiates 25% off special offer
Newsagency marketing group newsXpress has delivered an excellent start to 2015 for its members with a very special 25% off a popular line of products from one of our EXCLUSIVE suppliers.
This deal delivers to newsXpress members trading terms through which members will be able to leverage greater gross profit from the highly sought after rapidly-turning items.
This deal will make newsXpress businesses more valuable in 2015.
Newsagency marketing group helps newsagents drive impulse purchases
Newsagency marketing group newsXpress is helping members to encourage impulse purchases with over the counter dated discount coupons. Used infrequently, these coupons have a track record of driving impulse purchases. newsXpress first launched these coupons eight years ago.
Driving ink sales in newsXpress businesses
newsXpress helps members strive ink sales through catalogues, inshore promotions, product knowledge and with customer display collateral as you can see in this photo.
This is a shot from in a newsXpress business from the customer side of the counter – see how ink is promoted to shoppers, encouraging them to consider the purchase from the business on impulse.
Star Wars Itty Bittys selling out for newsXpress
newsXpress members are loving the traffic generated by the Star Wars Itty Bittys from Hallmark. Licenced lines like these are tremendously valuable in driving traffic and sales for newsXpress members, their enforce the excellent value of the Hallmark relationship.
The exclusive insights newsXpress gained from a US study tour earlier this year have helped us navigate the opportunities for members and for our partner Hallmark as we have set ourselves up for stronger Itty Bitty business in 2015.
If 2014 is anything to go by the sales in 2015 will be terrific and beneficial to the group and its members.
Happy New Year from newsXpress!
Newsagents benefit from EXCLUSIVE products
newsXpress newsagency marketing group members love EXCLUSIVE products. The latest EXCLUSIVE to newsXpress beanie Boo hit the stores prior to Christmas and its been such a hit that many have reordered – knowing that there is only a limited amount of stock available.
Exclusivity is another way newsXpress helps members grow traffic, sales and business value.
This is a tremendous newsXpress difference no other newsagency marketing group is delivering.
EXCLUSIVE TO NEWSXPRESS is the magic phrase here – newsXpress negotiators are helping set members apart.