newsXpress innovation is paying off with members having success at selling kids tents. better still, these Australian designed tents are attracting new shoppers – kids with parents in tow who in-turn, purchase other items. Strategy beyond the tents themselves is the key here.
The tents are fun, exciting and eye-catching … delivering commercial benefits well beyond the sale of the tents themselves.
This is wonderful product innovation for newsXpress members from the newsagency marketing group. members love the opportunity and that we are supporting a small Australian supplier.
One newsXpress store has some more than forty of these tents in several months – delivering an excellent return on floorspace and an excellent return on investment.
