newsXpress Lowood have come up with an innovative idea to stimulate sales of their Lotto Syndicates. The recent OZ Lotto Draw saw them set up each Syndicate as a System 11 with 21 shares available, each share costing $11.22.
For each Lotto draw the store sets up at least six Syndicates and have begun promoting a ‘6-Pack’ sale. The intrigued customers are then offered a share in six System 11’s at a cost of $67.32.
Calling it a six pack has really got a great sales punch. and Lowood Team Members have now moved on to selling multiple six packs where they sell a six pack for each night.
Sales thus far have been extraordinary and the team have greatly enjoyed making and decorating the store with some simple marketing materials.
