Newsagency marketing group newsXpress reached more than 40,000 Facebook members with ann innovative marketing campaign using the Facebook campaign toolset.
This Facebook campaign is part of a broader strategy by the group using social media to extend the reach of the newsXpress brand across various platforms.
newsXpress is corporately funding the campaigns to drive traffic for newsXpress members and to enhance awareness of the newsXpress retail channel brand. It is selecting products available in all newsXpress stores as the traffic drivers.
newsXpress is the leading newsagency marketing group in terms of social media engagement.