Better Homes and Gardens is a top selling magazine in newsXpress stores. It is a particularly successful magazine on Sundays and all through the weekend.
The newsXpress members who do best with the title take a multi-layered approach to promoting the title.
The most success comes when newsXpress members promote: in-location, with newspapers and at the counter. This gives shoppers three opportunities to see the title.
Offering this support for BHG on the weekend works because of the TV show lead in, the radio show and that the weekend is when people tend to think more about the topics covered in the magazine.
Thanks to terrific support from Pacific Magazines with collateral and marketing tools, newsXpress members are achieving well above average sales success for this title. This is money in the bank for newsXpress members. It is also additional traffic which often results in purchases of other items.
The bonus is the newsXpress Magazine Club Card loyalty program which helps bring BHG and other magazine shoppers back.
