newsXpress members are being encouraged to promote Men’s Fitness magazine this week in the final stages of the lead up to the London Olympics.
With James Magnussen on the cover and the Olympic theme of the issue, this is an ideal magazine to promote away from the usual location – at the counter, with newspapers or as an aisle-end feature.
In promoting this issue of Men’s Fitness magazine in the lead up to the Olympics, we are expecting incremental sales for the title and greater awareness of our connection in-store with the Olympics.
