That’s Life magazine from Pacific Magazines has been selling well in newsXpress locations thanks to the opportunity to win cash in the latest issue. The magazine is bagged so that shoppers can’t see if their copy has the cash. Once they purchase the magazine they can open it to page 19 and see if they have cash there.
This is a terrific competition. newsXpress members have been responding by co-location That’s Life – placing it prominently in the usual location for That’s Life as well as a second location … with the newspapers or at the counter.
newsXpress members embrace competitions like this as they encourage local shoppers to consider newsXpress for magazines ahead of other retailers.
