newsXpress Beers Port Lincoln in South Australia has been having terrific success promoting the healthy water bottles from Cheekie and the MyBagTags from Korjo on stands next to each other.
From Back to School to now these stands have worked a treat in delivering valuable sales to the business.
The Cheekie water bottles and the MyBagTags were introduced through the newsXpress preferred supplier program. The MyBagTags were trialled in a smaller display at the counter before the store committed to the larger spinner shown in the photo. newsXpress suppliers happily work with newsXpress members when introducing new lines to help test interest before making a longer term commitment.
These two product lines reinforce the newsXpress commitment to brand name products reflecting quality and genuine value. We love brands because people stand behind them and because shoppers recognise the value.
Businesses which focus on selling on price will ultimately struggle. Price is not a differentiator recognised by consumers. It is not the most common factor in a word of mouth recommendation. This is a theme which was developed at our National Conference in Melbourne last week.
Backing brands which provide access to quality products is proving to be a valuable business building decision by newsXpress and newsXpress members.
