The team from newsXpress Knox City in Victoria is promoting the large Cooper plush bear from hallmark on a swing high above the Valentine’s Day display.
This bold display is drawing new traffic from the mall into the store, helping to drive sales of other Valentine’s Day products in the business as well as general products. Putting Cooper on a swing makes him more appealing than just plonking him on or in a display. It provides context which helps make him a more appealing purchase.
The Cooper products as well as other interactive products from Hallmark are selling very well at newsXpress Knox.
