newsXpress Knox City in Victoria is enjoying terrific success with the Maped display allocated at the front of the newsagency, facing into the mall.
Customers are loving the packaging and the price point.
newsXpress has been able to leverage its group buy to land the product in-store at a competitive price, enabling newsXpress members to compete on price and achieve a good margin. While some newsagencies prefer to offer cheap China product, newsXpress continues to pursue brands which deliver a good value proposition which is appreciated and supported by shoppers.
The external marketing for the Maped range is helping build brand awareness and this further supports the national commitment by newsXpress members.
