newsXpress radio is promoting the value of shopping locally with regular reminders to shoppers of the importance of shopping locally compared to shopping away from the local area.
Customers in newsXpress stores are thanked for supporting local businesses … like their local newsXpress store.
This on-air campaign connects with the shop local collateral provided as part of the newsXpress local area marketing toolkit which was released last year.
The local area marketing toolkit contains 30+ campaigns for use by newsXpress members for local community and commercial engagement.
