newsXpress Sunbury Square is promoting its Optus mobile phone and SIM card offers at the sales counter.
They have kicked the traditional dump bin approach ip a notch with the sign detailing offers available. This is an excellent move as it pitches the offer at eye level … thereby increasing the opportunity for shopper awareness.
newsXpress knows from member feedback that mobile phones and SIM cards can be purchased on impulse at the counter – hence our placement recommendation.
Thanks to our partnership with Optus and Jenlist, we have delivered a 100% boost in Optus mobile phone recharge commission earned by newsXpress members.
