The new column created in the weekly magazine display for promoting Lovatts crossword and puzzle titles is working a treat at newsXpress Toronto.
This display represents newsXpress best practice for handling Lovatts titles and leveraging the commercial opportunities they present to newsXpress members – especially with our Magazine Club Card.
The various Lovatts titles appeal to a broad range of crossword and puzzle title shoppers who may not have visited on the day to purchase a puzzle or crossword title. This placement drives excellent impulse purchase business and this delivers magazine sales growth.
Lovatts is a preferred supplier to newsXpress. Our members are making the most of the opportunity by engaging in a co-location strategy which places Lovatts crossword and puzzle titles with weekly magazines as well as other high traffic locations in-store. newsXpress is thrilled to have the opportunity of working with Lovatts on these and other exciting retail innovations.
