newsXpress Castle Towers at the Castle Towers Shopping Centre in Sydney is making excellent use of Plasma displays for promoting a range of products in-store. from newspapers to magazines to cards, the various plasma screens located around the newsagency are used to excellent effect and have been for years. The key, as the folks at Castle Towers know, is fresh content – they are excellent at keeping up with this.
newsXpress understands the value of promoting to shoppers in-store. We are the only newsagency marketing group with a cohesive plan for leveraging customers in-store for add on purchases.
