newsXpress Redcliffe has been growing gift sales since the store oepened a year and a half ago. Today, the gift department makes an important and sizeable contribution to sales and GP for the business. Buying from newsXpress preferred suppliers and tapping into exclusive newsXpress offers, the Redcliffe team has built a solid gift offer based on the mix of cards selected by shoppers. Using card sales data to drive gift buying is paying off with excellent growth – way above industry average.
While many newsagents talk of tough trading conditions, newsXpress Redcliffe is enjoying success by embracing newsXpress opportunities. Their success shows the commercial value of embracing newsXpress preferred supplier opportunities.
newsXpress pioneered the use of detailed card sales data analysis to guide gift purchases. It has had exclusive access to caption sales data with which to guide product purchase choices by members.
Click on the image to see a small part of the Redcliffe gift selection.
