newsXpress Inverloch is having success with a counter unit of Klutz range kids craft books from newsXpress preferred supplier Scholastic. This product is delivering excellent impulse purchase business at the sales counter. It is also a terrific talking point with customers.
By dedicating some counter space to this book offer, newsXpress Inverloch is driving a more varied shopper basket and pitching a broader variety offer than a traditional newsagency.
