newsXpress Knox is promoting the latest HOT ink! catalogue with tactical placement of a promotional stand at the main entrance to the newsagency. In the stand is a copy of the HOT ink! catalogue which has also been delivered to homes round the Knox City Shopping Centre. Seeing the catalogue as they enter the shop reminds customer that this is where they can access great deals on brand name ink. It pitches the business as a place to shop for value. This is vitally important given that most consumers think of newsagencies more widely as expensive.
newsXpress uses HOT ink! to actively push back against consumer belief that newsagencies are expensive. newsXpress stores are not expensive. Indeed, as our HOT ink! campaign shows, we offer good value deals and help our customers save money.
