Another newsXpress member has made good use of text messaging last month to promote a magazine. newsXpress first introduced this service in partnership with Pacific Magazines in 2009 as part of a broader magazine promotion program. Members who engaged reported excellent results. Access to the service is still available today and, as the recent campaign has shown, it is an excellent and innovative way to connect with customers.
Leveraging technology in this way is important in driving business results as well as showing off the relevance in today;s marketplace of the business.
We sell technology products in newsXpress locations so we feel that it is important to show off how we leverage technology opportunities for ourselves.
