newsXpress Knox has been promoting Easter at the front of the newsagency, facing out into the mall with this display for the last six weeks. The range looks different today to when the photo was taken at the start of the seasonal promotion.
With just a few days to go, Easter cards, gifts and eggs have been selling well at newsXpress Knox with many shoppers drawn to the range from the mall in front of the shop.
Beautifully blending newsXpress and Hallmark marketing collateral above the product display, the Knox team has taken care to maintain and adjust the range during the day as products have sold through.
The focus on seasons at Knox is part of the overall business plan for 2011, using seasons to attract new shoppers to the business. So far, looking at data for Valentine’s Day and Easter, the plan is working, this business is achieving double digit traffic and sales growth over the same period in 2010. This is a testament to the commitment of the team we have at newsXpress Knox.
