A Current Affair on the nine network last night ran a story about loyalty programs by major retailers. The story included the fact that a survey last year by consumer group Choice found that to get a $50 gift card, you’d need to spend $15,700 at Coles, $10,969 at Woolworths and $5,000 at Franklins. These numbers are shocking and demonstrate that the major supermarkets are not serious about delivering shopper rewards.
Here at newsXpress we believe in rewarding loyal customers. or the last five years we have offered the BEST VALUE MAGAZINE LOYALTY REWARDS PROGRAM in Australia. Our newsXpress magazine Club Card gives newsXpress shoppers access to a FREE magazine up to the value of $10.00 if they purchase eleven magazines over eight weeks.
An average newsXpress magazine shopper is redeeming a free magazine after spending around $65.00. The redemption value averages $5.00.
The newsXpress magazine Club Card drives store traffic, deepens the shopping basket, makes customers happy and reinforces the value of newsXpress stores as the go to places for magazines.
Now that is newsXpress value for you.
