newsXpress Wetherill Park has placed its I Love Magazines display from ACP Magazines at the front of the store on the dance floor where every customer entering the store passes the unit.
This excellent location leverages the best traffic opportunity for the promotion and for encouraging customers to engage with the cash prizes on offer.
It makes sense to promote I Love Magazines at the front of a shopping centre newsagency since you will be the only magazine outlet in the centre with the offer. Supermarkets and majors do not have these prizes on offer.
