newsXpress Whittlesea is promoting the Junior MasterChef mook along with the range of Junior MasterChef cooking kits.
This display is situated next to the main newspaper stand, attracting maximum eyeballs and driving good impulse business.
The newsXpress merchandise team sourced the Junior MasterChef cooking kits along with the cut-through display stand and stock of the Junior MasterChef mook for newsxpress members – to leverage the maximum opportunity flowing from the high rating TV series.
newsXpress is the only newsagency marketing group to leverage the MasterChef brand since the magazine first launched months ago – creating excellent exclusive opportunities for our members.
