OK! Magazine are running an exclusive promotion with newsXpress stores to celebrate their Academy Awards issue of their weekly magazine.
With each purchase of the magazine, customers will receive a 3 pack of Hollywood tape, the very type used on the red carpet to ‘conceal’ the modesty of the starlets.
Each newsXpress store received additional marketing materials as well as DL flyers directing customers to pick up their free prize from the counter. As you can see from the photos below newsXpressers have had a ball dressing up their stores.
newsXpress Ballarat used this effective full face display with the DL flyers to support their massive front window merchandising.
newsXpress Beers, Port Lincoln used creativity and dressed up some shop mannequins using the Hollywood tape in this glamorous display.
newsXpress Eastland utilised a powerful marketing display at their New Release Magazine racking as well as a strong waterfall merchandising to increase exposure.
newsXpress Eumundi dedicated prime real estate next to the news-stand for their promotional display.
newsXpress Forest Hill built this bold end directly facing customers as they walk into the store.
