Renee and the team at newsXpress Watergardens has thrown open the front third of the store to Halloween with all sorts of displays and promotions. One generating considerable interest is this marking of a body on the floor of a shop. It helps create a tremendous sense of place for the Halloween theme.
It is impossible for shoppers to visit the store for a newspaper, magazine or card and not be consumed by the Halloween opportunity.
Brilliant retail theatre! Well done to everyone involved!
newsXpress stores across the country are getting into the Halloween spirit. It is going to be a fun October!
