The book sale at newsXpress Knox is working very well, attracting shoppers from the mall into the shop and driving excellent sales as a result. Many shoppers move deeper into the store after browsing the book tables, especially to the cards which are displayed just behind the books.
In this sutuation, the book sale tables are used as the candy to lure shoppers in. It is part of the newsXpress shopping mall strategy of clever placement of enticing product to leverage existing mall foot traffic.
newsXpress helps its members way beyond excellent products deals, lease advice and other assistance. We provide business building strategies which help create a more successful newsagency business.
