Like many other newsagents, sales in the magazine department at newsXpress Bairnsdale magazine department were down on last year. As proactive newsXpress members, they made a series of strategic hanges to address the decline. These changes included:
Relaying magazines and introduced beacon branding at the same time
Implementing and actively promoting the newsXpress magazine club card. The newsXpress exclusive training video made implementing this easier for training staff.
Embracing in-location magazine displays with great success.
Pushing slow cooker and master chef titles aggressively. The growth in the food category has been spectacular.
Because of these changes, magazine sales at newsXpress Bairnsdale have turned around and they are now trading well above the industry average and showing good year on year growth.
Well done to David, Gina and the team!
